Pastry Emporium Business Plan: Strategy, Goals, and Risk Assessment

This report presents a comprehensive business plan for Pastry Emporium, a bakery and patisserie aiming to establish a strong presence in Hong Kong. The plan outlines the company's goals, objectives, mission, and vision, emphasizing the delivery of high-quality products and services, including sugar-free and dietary options. It details the organizational structure and focuses on business process transformation, quality evaluation, and the development of operational plans using SMART objectives, Gantt charts, and critical path analysis. The report also addresses quality management systems, health and safety regulations, risk assessment, and recommendations for continuous improvement, including employee training and technological integration. The plan underscores the importance of compliance with health and safety laws, food quality standards, and the implementation of effective risk mitigation strategies to ensure long-term sustainable growth and customer satisfaction.

MBAAR

INTRODUCTION
Managing business is an effective activity which focus on planning, organizing, managing,
staffing, leading, controlling and monitoring all the functions of the business to achieve
higher goals and objectives.
This study will highlight and effectively align the business process by attaining
goals and objectives effectively. This study will focus on developing operational plans. This
study will further evaluate and monitor the quality of the performance of the business.
Furthermore, this study will focus on managing health and safety and at work by effectively
carrying out various risk assessment activity.

1.1 ALIGNING THE BUSINESS PROCESS BY
ATTAINING GOALS AND OBJECTIVES.
• Company summary
Pastry Emporium will be located in the high street locality and malls of Hong Kong. This
will help in attracting large number of customer by offering wide range of products like
cakes, biscuits, chocolates, cakes, pastries, croissants, etc. an effective business plan is
developed for cakes and biscuits to achieve the common goals and objectives and leads to
higher profitability and growth. Pastry Emporium will focus on building an effective plan
helps in long term sustainable growth and development of the business.

GOALS AND OBJECTIVES
• Goals
• “The main goal of the Pastry Emporium is to deliver the best quality products and services to
the clients to reach higher goals and objectives.”
• Objectives
• The core objective is to establish a high class bakery and patisserie in high street of Hong Kong.
• Building a strong goodwill and reputation by delivering high quality products and services.
• To develop a successful bakery shop by delivering sugar free and dietary bakery products to customers.
• Increase revenue of the company by 10% every year and build higher customer base.

MISSION AND VISSION
• Mission
• “Our mission is to deliver tasty and high quality cakes and biscuits to the
customers by attracting large number of customers from across the globe to attain higher
market share. “
• Vision
• “ Our vision is to be one of the premier company in the baking industry, who is
known for delivering delightful product and services to the customers.”

ORGANIZATIONAL STRUCTURE

1.2 BUSINESS PROCESS TRANSFORMATION
• Business process transformation is strategic activity which helps in transforming the
business plan which helps in adding value to the operational process which leads to
higher operational efficiency, productivity and profitability.
• Business process transformation helps in transformation of organizational structure and
process by using advanced technologies, redesigning, implementation of policies, this
will lead to long term sustainability growth and development of the Pastry Emporium

1.3 EVALUATION OF THE OUTPUT OF THE BUSINESS
PROCESS AND THE ‘QUALITY GATEWAY' .
• Pastry Emporium will focus on providing the best quality products and services to the
clients by evaluating the current trends and preference of the customers.
• The marketing manager focus on promoting the various products offered by the Pastry
Emporium to reach and attract higher customer base.
• Integration of various advanced technology like social media platforms, artificial
intelligence, automated technology, helps in automating the activities and helps manager
and employees to focus on core activities of the business.

2.1 DEVELOPMENT OF PLAN WHICH HELPS TO
PROMOTE GOALS AND OBJECTIVES
• Pastry Emporium will focus on integrating various information technology, digital
technology and internet of things onto the business to reach higher customer base and
achieve higher goals and objectives.
• Customers will enjoy free delivery services. It will also offer various free baking lessons
to the customers.
• The company will need around 2 months time to develop their personal website to take
orders online which makes it easy and convenient for the customers and also leads to
higher sales and revenue for the company.

2.2 SMART OBJECTIVES

CONTINUE
• Specific : The main goal of the Pastry Emporium is to effectively provide the best quality
online services to the customers in Hong Kong to attract large customers by achieving
higher market share. The company also focuses on increasing the sales which leads to
higher generation of revenue and profit.
• Measurable: The marketing manger and human resource manager will continuously
monitors the performance of the employee and also measure the customer satisfaction and
experience rate. The timely development of online delivery store is measurable which
helps in attainment of specific goals and objectives.

CONTINUE.
• Relevant : The company must focus on developing the online store to deliver dietary and
healthier bakery products which are low in fat and calories and high in protein. This is the
core goals of the business and is relevant to the vision and mission statement of the Pastry
Emporium.
• Time bound: Coordinating all the activities and functions of the department in a
synchronized manner to achieve desired goals withing stipulated time. The supervisor of
the company will reserve extra day for the completion of each activity which leads to
higher accuracy.