Pastry Emporium Business Plan: Strategy, Goals, and Risk Assessment

This report presents a comprehensive business plan for Pastry Emporium, a bakery and patisserie aiming to establish a strong presence in Hong Kong. The plan outlines the company's goals, objectives, mission, and vision, emphasizing the delivery of high-quality products and services, including sugar-free and dietary options. It details the organizational structure and focuses on business process transformation, quality evaluation, and the development of operational plans using SMART objectives, Gantt charts, and critical path analysis. The report also addresses quality management systems, health and safety regulations, risk assessment, and recommendations for continuous improvement, including employee training and technological integration. The plan underscores the importance of compliance with health and safety laws, food quality standards, and the implementation of effective risk mitigation strategies to ensure long-term sustainable growth and customer satisfaction.

MBAAR

INTRODUCTION
Managing business is an effective activity which focus on planning, organizing, managing,
staffing, leading, controlling and monitoring all the functions of the business to achieve
higher goals and objectives.
This study will highlight and effectively align the business process by attaining
goals and objectives effectively. This study will focus on developing operational plans. This
study will further evaluate and monitor the quality of the performance of the business.
Furthermore, this study will focus on managing health and safety and at work by effectively
carrying out various risk assessment activity.

1.1 ALIGNING THE BUSINESS PROCESS BY
ATTAINING GOALS AND OBJECTIVES.
• Company summary
Pastry Emporium will be located in the high street locality and malls of Hong Kong. This
will help in attracting large number of customer by offering wide range of products like
cakes, biscuits, chocolates, cakes, pastries, croissants, etc. an effective business plan is
developed for cakes and biscuits to achieve the common goals and objectives and leads to
higher profitability and growth. Pastry Emporium will focus on building an effective plan
helps in long term sustainable growth and development of the business.

GOALS AND OBJECTIVES
• Goals
• “The main goal of the Pastry Emporium is to deliver the best quality products and services to
the clients to reach higher goals and objectives.”
• Objectives
• The core objective is to establish a high class bakery and patisserie in high street of Hong Kong.
• Building a strong goodwill and reputation by delivering high quality products and services.
• To develop a successful bakery shop by delivering sugar free and dietary bakery products to customers.
• Increase revenue of the company by 10% every year and build higher customer base.

MISSION AND VISSION
• Mission
• “Our mission is to deliver tasty and high quality cakes and biscuits to the
customers by attracting large number of customers from across the globe to attain higher
market share. “
• Vision
• “ Our vision is to be one of the premier company in the baking industry, who is
known for delivering delightful product and services to the customers.”

ORGANIZATIONAL STRUCTURE

1.2 BUSINESS PROCESS TRANSFORMATION
• Business process transformation is strategic activity which helps in transforming the
business plan which helps in adding value to the operational process which leads to
higher operational efficiency, productivity and profitability.
• Business process transformation helps in transformation of organizational structure and
process by using advanced technologies, redesigning, implementation of policies, this
will lead to long term sustainability growth and development of the Pastry Emporium

1.3 EVALUATION OF THE OUTPUT OF THE BUSINESS
PROCESS AND THE ‘QUALITY GATEWAY' .
• Pastry Emporium will focus on providing the best quality products and services to the
clients by evaluating the current trends and preference of the customers.
• The marketing manager focus on promoting the various products offered by the Pastry
Emporium to reach and attract higher customer base.
• Integration of various advanced technology like social media platforms, artificial
intelligence, automated technology, helps in automating the activities and helps manager
and employees to focus on core activities of the business.

2.1 DEVELOPMENT OF PLAN WHICH HELPS TO
PROMOTE GOALS AND OBJECTIVES
• Pastry Emporium will focus on integrating various information technology, digital
technology and internet of things onto the business to reach higher customer base and
achieve higher goals and objectives.
• Customers will enjoy free delivery services. It will also offer various free baking lessons
to the customers.
• The company will need around 2 months time to develop their personal website to take
orders online which makes it easy and convenient for the customers and also leads to
higher sales and revenue for the company.

2.2 SMART OBJECTIVES

CONTINUE
• Specific : The main goal of the Pastry Emporium is to effectively provide the best quality
online services to the customers in Hong Kong to attract large customers by achieving
higher market share. The company also focuses on increasing the sales which leads to
higher generation of revenue and profit.
• Measurable: The marketing manger and human resource manager will continuously
monitors the performance of the employee and also measure the customer satisfaction and
experience rate. The timely development of online delivery store is measurable which
helps in attainment of specific goals and objectives.

CONTINUE.
• Relevant : The company must focus on developing the online store to deliver dietary and
healthier bakery products which are low in fat and calories and high in protein. This is the
core goals of the business and is relevant to the vision and mission statement of the Pastry
Emporium.
• Time bound: Coordinating all the activities and functions of the department in a
synchronized manner to achieve desired goals withing stipulated time. The supervisor of
the company will reserve extra day for the completion of each activity which leads to
higher accuracy.

Task Mode Task Name Duration Start Finish Predecessors
Auto Scheduled Generation of idea 8 days Mon 03-06-19 Wed 12-06-19
Auto Scheduled Development of new online website for the
company 5 days Mon 03-06-19 Fri 07-06-19
Auto Scheduled Integration of new advanced technology
into the business. 3 days Mon 10-06-19 Wed 12-06-19 2
Auto Scheduled Developing team 7 days Thu 13-06-19 Fri 21-06-19 1,2
Auto Scheduled Identifying target market 6 days Thu 13-06-19 Thu 20-06-19 3
Auto Scheduled Identifying target customers 7 days Thu 13-06-19 Fri 21-06-19 3
Auto Scheduled Communication and promotion ideas 2 days Mon 24-06-19 Tue 25-06-19 4,5
Auto Scheduled Advertisement on social media platforms 1 day Mon 24-06-19 Mon 24-06-19 5
Auto Scheduled Effective promotional activities through
media, newspaper, etc. 2 days Mon 24-06-19 Tue 25-06-19 4,6
Auto Scheduled Identifying new customers 3 days Tue 25-06-19 Thu 27-06-19 8
Auto Scheduled Market survey 5 days Wed 26-06-19 Tue 02-07-19 9
Auto Scheduled Test run 6 days Fri 28-06-19 Fri 05-07-19 9,10
Auto Scheduled Monitoring and controlling 5 days Mon 08-07-19 Fri 12-07-19 11,12

GANTT CHART:

CRITICAL PATH ANALYSIS:

2.4 MONITORING AND CONTROLLING THE
PROGRESS OF THE ACTIVITIES
• The manager of the organization mainly focus on overseeing all the task and activities to
attain specific goals and objectives.
• The project manger focus on regularly evaluating and monitoring the activities of the plan
to accomplish desired goals and achieve greater heights.
• They make sure whether tasks are completed on a timely manner in a specified budgeted
plan. It also focus on minimizing the risk and taking necessary factors to reduce such
problem for higher results and outcomes.

MONITOR APPROPRIATE SYSTEMS TO ENSURE
QUALITY
• The main objective of the Pastry Emporium is to provide world's best class services to
the customers which lads to higher operational efficiency, performance, productivity and
profitability for the company.
• It focus on delivering high quality bakery products by effectively monitoring the
performance and quality of the company.
• The quality management system helps in attracting large number of customers which
leads to higher sales, revenue and growth for the business.

QUALITY SYSTEM AND PRINCIPLES
• Pastry Emporium focuses on maintaining policies, laws and standards for quality
activities. The company will also focus on maintaining various food and environmental
hygiene for smooth functioning of the business. It also focus on complying with good and
quality to law to deliver the best quality bakery products to the end customers.
• The project manger focuses on delivering goods online and give more convenience top
the customers which helps in retaining prospective employees and building new. They
focus on continuously developing there food products according to the market trend and
customer preference which eventually leads to higher customer satisfaction.

3.2 QUALITY CULTURE AND TQM.
• It helps management to effectively improve the quality and productivity of the company.
The manager effectively focuses on improvising the quality by using premium quality
ingredients and adherence with law.

.3 RECOMMENDATION FOR FURTHER
IMPROVEMENTS.
• It focus on training the employees to continuously improve the knowledge, skills and
personality.
• Regular survey and feedback is conducted by the manager and also development of
online delivery platform for the customers for higher convenience.
• Proper and appropriate staffing who have desired skills to perform their job in an accurate
and timely manner.
• Implementation of effective information technology to automate the work and focus on
more important job to reach desired goals and objectives.

4.1 RISK ASSESSMENT OF THE ACTIVITY.
• Risk must be effectively identified to reach common goals and objective on a timely
manner.
• The manger of the organization must focus on compliance with health and safety act to
work in a systematic manner with utmost accuracy and efficiency.
• The manager focuses on preventing hazardous activities which helps in reaching long
term sustainable growth and development of the business.
• Pastry Emporium must focus on complying with health and safety laws to maintain
hygiene and proper quality.

4.2 HEALTH AND SAFETY REGULATIONS AND
LEGISLATION.
• The Hong Kong Special Administration region (HKSAR), states that the company must
compliance with various health and safety laws and standards.
• It must have an effective ventilation equipment, protective equipment, accurate room
temperature, fire protection facilities, electricity equipments, cooking equipments, escape
routes, proper exit signs, etc. must be in proper registration to effectively control any risky
measures.
• Compliance with health and safety regulations to control any hazardous activities. Compliance
with food and quality law, labour law, employment law helps in smooth functioning of the
business.

4.3 SYSTEMATIC REVIEW OF ORGANIZATIONAL
HEALTH AND SAFETY POLICIES AND PROCEDURES.
• SGS inspect and monitor the performance of the Pastry Emporium to effectively function
all the activities in a systematic manner.
• SGS focus on complying with various health and safety standards and policies to
maintain hygiene.
• They inspect whether the food is prepared within set standards.
• Proper certification and maintenance of equipments helps in controlling chaos which
leads to long term sustainable growth and development. In case of overloading,
appropriate equipments must be made available for higher convenience and growth.

4.4 PRACTICAL APPLICATION OF THE ABOVE
HEALTH AND SAFETY POLICIES
• Employees of the organization must attend various seminars, courses to effectively
prevent various industrial accidents.
• Employees must also be trained effectively to give them proper training on how to
properly use first aid by handling such cases practically.
• The management of the organization will effectively carry out its practices by involving
employees and effectively analyzing the hazards for better results and outcomes Proper
prevention of these hazardous activities will help in attainment of desired goals and
objectives of the company.

CONCLUSION
• From the above study it has been summarized that, the company will develop an effective
plan with set goals and objectives. It will focus on Developing bakery business to set
desired goals and objectives which leads to long term sustainable growth and higher
success. The main goal of the company is to deliver best quality services online. This
study will further highlight, Business process transformation and the ‘quality gateway' to
keep goods fresh. This study has highlighted, development plan to promote goals and
objectives. It also comply with SMART objectives to achieve better results and outcomes.
It will include WBS, Gantt chart ad critical path to accomplish the set target on time.
Further, it will also monitor and control the progress of the activities.

REFERENCES
• Smart Targets 101: An Introduction. 2018. [ONLINE]. Available
through:<https://website101.com/business-plan/smart-targets/#.XPTZM3UzaM8>
• 7 Habits of a Mature Quality Culture. 2017. [ONLINE]. Available
through:<https://www.beaconquality.com/blog/7-habits-of-a-mature-quality-culture>

THANK YOU