ABS301: Patagonia's Business Plan for Global Market Entry Strategy

This business plan outlines Patagonia's strategy for global market entry, focusing on expansion into South Asia. It includes an IBM self-assessment, a SWOT analysis, and an application of Porter's Five Forces to evaluate the competitive landscape. The plan explores market entry options, highlighting foreign direct investment, and assesses the impact on organizational functions like human resources and marketing. A cost leadership strategy is proposed to establish a competitive advantage. The report references academic sources and includes an appendix.