International Business - Patagonia Inc. Phases Model Analysis Report

This report analyzes Patagonia Inc. through the lens of the Phases Model, focusing on its environmental dimension and overall sustainability efforts. The report examines Patagonia's position within the Phases Model, providing evidence to support its claims regarding environmental commitment and ethical business practices. It evaluates the company's strengths, such as its proactive approach to sustainability and corporate partnerships, and identifies areas for improvement, including the need for more innovation and synchronized actions to safeguard the environment. The report also explores the ecological impacts of Patagonia's products, highlighting the use of organic cotton and other sustainable materials. Furthermore, it discusses the reasons why Patagonia is not yet considered a fully sustaining organization, emphasizing the need for increased investment in renewable alternatives and a more comprehensive approach to address climate challenges. The report concludes that while Patagonia has made significant strides in promoting sustainability, there remains room for improvement in achieving a more holistic and impactful approach to environmental stewardship and ethical business practices, all while considering its role in society.

INTERNATIONAL BUSINESS

TABLE OF CONTENTS
PART I.............................................................................................................................................1
Patagonia Inc – PHASES MODEL.............................................................................................1
Conclusion...................................................................................................................................2
PART II...........................................................................................................................................2
Ecological impacts.......................................................................................................................2
Reason why its not a sustaining organisation..............................................................................3
REFERENCES................................................................................................................................4

PART I
Patagonia Inc – PHASES MODEL
S. No. PHASE DIMENSION EVIDENCE
(environmental
dimension only)
1- Rejection Patagonia has No rejection towards
commitment in fulfilling the
sustainability. Here the organization’s
exploitative nature is in diminishing
levels and the legislative requirements
are considered.
Patagonia website
(https://www.patagonia.c
om/company-info.html)
2- Non-
responsiveness
This stage is also low due to its
consistent efforts from four decades in
the preservation of environmental
degradation.
Patagonia website
(https://www.patagonia.c
om/company-info.html)
3- Compliance Here Patagonia has a proactive
approach to attain the competitive
advantages
Patagonia website
(https://www.patagonia.c
om/company-info.html)
4- Efficiency This company focuses on using
manpower in terms of brains and
applying resources in optimised ways.
For this, they promoted corporate
partnerships with firms such as The
Conservation Alliance, bluesign
technologies etc.
Patagonia website
(https://www.patagonia.c
om/company-info.html)
5- Strategic
proactivity
They are working for several
community based transitional projects
to foster recycling or using renewable
resources
Patagonia website
(https://www.patagonia.c
om/company-info.html)
6- Sustaining This company is constantly working
towards sustainability, however the
No evidence
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corporation attempts are not that synchronised in
safeguarding the habitat and
biodiversity. They lack innovation
despite being a radical activist and fail
in executing actions and maintaining it
for better outcomes.
Conclusion
Patagonia Inc – PHASES MODEL has shed light that the cradle to cradle approach
adopted by this firm is cost effective to manage the ecological system conditions for promoting
sustainability. However, there is scope of improvement to fetch the maximum profits both in
productivity and profitability. Therefore, this model is useful in understanding the positioning of
this firm in the markets.
Patagonia a Sustaining Corporation on the environmental dimension or not
This company is moderately sustaining in terms of the environmental dimension because
of its focus on providing support on the grass level activists against burning issues like recycling,
water conservation and more (Rathinamoorthy, 2018). Additionally, there is a need to develop
the closed loop of borrow use then return model. It would make their vision a new and
innovative shape to generate optimum levels of benefits at individual, organizational and
community level as well.
PART II
Ecological impacts
This part has emphasis on various products that helped in attaining the environmental
friendly aspect and promoting sustainable development. There are wide ranges of products that
involve organic cotton, hemp, etc. Moreover, the organic cotton which is produced under this
company’s brand is devoid of any fertilizers and has high levels of yielding capacity with quality
levels. It is already established that organic farming is expensive and time taking process where
the skills, expertise and overall attributes facilitate in better yield and help in better sustenance.
In regard to the above, it was primarily fostering the healthy ecosystems with biodiversity
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enrichment in order to maintain the standards of soil management and water conservation
methods (Grimmer and Bingham, 2013). Thus, the impact on the ecology is constructive and
brought radical changes in the way of doing agriculture or farming.
Reason why its not a sustaining organisation
This company has failed in context to the investment rate and the rate of usage of readily
available renewable alternatives. It has been noted that the management is highlighting to make
the mission clear, direct and urgent. There is a sense of urgency to make the internal and external
parameters in sync to provide the need for saving planet and overcoming the challenges of
climate crisis (Bell, 2017). Henceforth, the management is checking the unregulated changes in
the climate in several areas. For e.g. regenerative agriculture is long implemented by this
company, however, it is claimed that it emits more carbon which is not feasible.
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REFERENCES
Bell, J.M., (2017). !Patagonia Sin Represas! Hydropower Development and the Competing
Spheres of Power in Argentine and Chilean Patagonia.
Grimmer, M. and Bingham, T., (2013). Company environmental performance and consumer
purchase intentions. Journal of business research, 66(10), pp.1945-1953.
Rathinamoorthy, R., (2018). Sustainable apparel production from recycled fabric waste.
Springer, Singapore.
Patagonia website.(2019). [Online]. Available through:<https://www.patagonia.com/company-
info.html.
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