This report provides a comprehensive analysis of Patagonia's strategic management within the outdoor clothing industry. It begins with an executive summary highlighting the importance of strategic management in achieving organizational objectives. The report delves into the external environment, examining political, economic, socio-cultural, technological, environmental, and legal factors influencing the industry. It then analyzes the competitive landscape, including industry competition and Porter's five forces. The study further investigates Patagonia's internal competencies and resources, evaluating tangible and intangible assets, capabilities, and core competencies to identify competitive advantages. A critical evaluation of Patagonia's mission statement is presented, followed by a SWOT analysis and strategic recommendations. The report concludes with a self-assessment survey and references, providing a detailed understanding of Patagonia's strategic position and potential areas for improvement. The analysis aims to help Patagonia redesign its organizational strategies for enhanced performance and sustainable growth in the competitive outdoor clothing market.