This report provides a comprehensive strategic analysis of Patagonia's planned entry into the UK clothing market. It begins with an executive summary highlighting Patagonia's sustainable brand identity and its expansion plans. The report then delves into a detailed analysis of the external environment, examining political, economic, social, technological, environmental, and legal factors influencing the UK clothing industry. A competitive analysis is also included. Furthermore, the report assesses Patagonia's internal resources and competencies, including physical, financial, and human resources, as well as core and threshold competencies. The brand's mission statement is critically evaluated. The report culminates in a SWOT analysis, identifying Patagonia's strengths, weaknesses, opportunities, and threats within the UK market, and offering strategic recommendations for successful market entry. The report emphasizes the brand's commitment to sustainability and its focus on the outdoor and upper-middle-class customer base, with a view to improve brand exposure through social media and product line expansions.
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