Detailed Marketing Analysis Report: Patagonia's Business Strategies

This report provides a marketing analysis of Patagonia, a renowned clothing company. It delves into Patagonia's pricing strategy, highlighting its focus on consumer needs and offering fashionable clothes at reasonable prices to compete in the market. The analysis further examines the company's approach to 'place,' showcasing its use of online retailers and its own retail stores to reach consumers globally. The report also discusses Patagonia's utilization of market research and its strong supply chain to maintain quality service and customer relationships. The conclusion summarizes how Patagonia designs its organizational structure to meet market trends and consumer expectations, emphasizing the use of key strengths and new media to provide quality service within budget.

Running head: MARKETING ANALYSIS
Marketing Analysis
Name of the Student
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Author Note

1MARKETING ANALYSIS
Table of Contents
Introduction:...............................................................................................................................2
Price:......................................................................................................................................2
Pricing Strategy:.....................................................................................................................2
Place:......................................................................................................................................3
Conclusion:................................................................................................................................3
Reference:..................................................................................................................................4

2MARKETING ANALYSIS
Introduction:
Patagonia is one of the renowned clothing companies of United States that is known
for its high quality products. The journey of Patagonia has been started in 1953. It earns huge
profit per year by serving a large number of consumers (patagonia.com, 2017). The following
article has concentrated on the marketing plan of the Patagonia.
Price:
The organizational management of Patagonia always pay close attention to the
requirement of their target consumers. They have designed their price structure in such a
manner so it can be available by their loyal consumers. They offer wide range of fashionable
clothes in reasonable price (Hepburn, 2013).
There are many fashion brands that are offering same products to the large number of
consumers. It has increased the competitive nature of the market. Thus, it has become
essential for Patagonia authority to design their organizational structure in such a manner so it
can battle against the rival companies. As the organization is known for providing high
quality product to the consumers, they have design their price structure accordingly. The
target customers of the company are mainly the working class people who live in the urban
area. The organizational management of Patagonia has designed its price structure is such a
manner which is suitable for them. It has provided a wide opportunity to the organization to
survive in this competitive era (Hepburn, 2013).
Pricing Strategy:
The management of Patagonia often conducts market research while making decision
over price structure of the organization. Such researches provide a clear idea about the

3MARKETING ANALYSIS
preference and requirement of the consumers. It helps them to design their price structure in
an appropriate manner (Carbonaro & Goldsmith, 2014).
Place:
The organizational management of the Patagonia use new media to reach out to their
consumers. There many online retailers that offers products of Patagonia. Patagonia has its
own retails store as well through which it provides its fashionable clothes, such as: jackets,
shirts, jeans and so on. Internet has given a wide scope to the organization to reach to its
consumers from various corners of the world. Patagonia has many retails stores in the
different parts of the country, such as- San Francisco, Santa Cruz, Ventura and Santa Monica
and so on. Patagonia authority maintains a strong supply chain, so it can provide quality
service to the consumers. They use their improved logistic service to supply their products to
the distributors and consumers, as the organizational management is aware of the fact that to
maintain a strong relation with the consumers, it is important to provide high quality service
to them (Long & Fain, 2015).
Conclusion:
As per the previous discussion, it can be stated that Patagonia management designs
their organizational structure according to the market trend and the competitive nature of the
market. The primary objective of the organization is to meet the expectation level of the
consumers. Thus, by using all the key strengths of the organization as well as new media,
Patagonia management aims at providing quality service within their budget.

4MARKETING ANALYSIS
Reference:
Carbonaro, S., & Goldsmith, D. (2014). Business models in search of clarity. Routledge
Handbook of Sustainability and Fashion, 160.
Hepburn, S. J. (2013). In patagonia (clothing): A complicated greenness. Fashion
Theory, 17(5), 623-645.
Long, M. M., & Fain, D. (2015). The Clothing Swap: Social, Sustainable, and Sacred.
patagonia.com. (2017). Patagonia.com. Retrieved 11 August 2017, from
http://www.patagonia.com