This report provides a comprehensive strategic management analysis of Patagonia, focusing on its potential expansion into the UK market. It begins with an executive summary and a table of contents, followed by a detailed PESTLE analysis, evaluating the political, economic, social, technological, legal, and environmental factors influencing Patagonia's UK business prospects. The report then applies Porter's Five Forces to assess the competitive landscape within the UK outdoor active lifestyle clothing industry. Resource analysis using the VRIO framework and competency analysis through a competency framework are conducted to evaluate Patagonia's internal strengths and weaknesses. The study critically assesses Patagonia's vision and mission statements in relation to its growth strategy, recommending potential changes. A SWOT analysis is presented, followed by suggested modifications to Patagonia's current business-level strategies for the UK market. The report concludes with a summary of findings and recommendations, supported by a comprehensive reference list.