Marketing and Management Strategies of Patanjali: A Detailed Analysis

This report provides a comprehensive analysis of Patanjali Ayurved Limited's marketing and management strategies in the Indian market. It begins with an executive summary and an overview of Patanjali, highlighting its position as a rapidly growing FMCG company known for herbal and Ayurvedic products. The report conducts a detailed situation analysis, examining the company's internal factors, competitors, customers, collaborators, and the external context, including political, economic, social, and technological factors. A SWOT analysis identifies Patanjali's strengths, such as Baba Ramdev's popularity and the use of Ayurvedic ingredients, as well as weaknesses like limited manufacturing capacity. Opportunities, including the growing organic sector, and threats, such as increasing competition, are also discussed. The report analyzes key challenges, presents data analysis, and offers recommendations to improve Patanjali's supply chain and distribution network. It also includes a survey on consumer opinions and concludes by emphasizing the company's success due to its marketing strategies.