DAM761 - Path-Goal Leadership Style in Nike's Marketing Department

This presentation examines the effects of the path-goal leadership style on the marketing department of Nike, New Zealand. It highlights how this style provides a clear vision and mission, enhances employee performance by making it goal-oriented, and increases commitment to work. The leadership approach empowers employees by increasing their decision-making power and fostering a supportive environment that boosts motivation and job satisfaction. Examples of path-goal leadership in Nike include the CEO's initiatives to engage employees through questions and the company's strategies to ensure motivation and satisfaction. The presentation also notes that clarity of mission and goals removes obstacles, promoting a positive impact on employee behavior and creating a learning environment within the organization. Desklib provides access to this and other solved assignments.

Effects of Path Goal Leadership style on the marketing department of Nike, New Zealand
Path goal leadership style gives a clear vision and mission
of marketing department of Nike.
It makes the performance of the employees goal oriented.
The employees get influenced by the managers to attain the
standard target.
 This style of leadership makes the employees more
committed towards their work.

 Path goal style of leadership increases decision making
power of the employees since the CEO of Nike
encourages his employees to answer the questions raised
by him.
 The behaviour of the managers towards the members of
the organisation results to increased employee
motivation.
 Since managers who follow this style of leadership
directs the performance of the employees towards
attaining the goal, it brings a change in the attitude of
employees towards their work.
 Path Goal leadership style brings a positive impact on the
behaviour of employees.

 Employees get the support of managers and leaders in path goal
style of leadership.
 Results to a learning environment in the organisation since
employees are encouraged to present their views and ideas.
 Increases employee satisfaction due to motivation and constant
support.
 Clarity of mission and goal by the manager removes the obstacles
form the path of achieving the goal

Examples of Path-Goal leadership style in Nike
Initiative taken by CEO of Nike to keep employees engaged by
asking them questions.
Path Goal leadership style is followed in Nike by encourage
and motivating to take part in various decision making
process of the company. The CEO of Nike encourages to
answer to his questions which he thinks would bring in fresh
ideas and the company and would develop their thinking
power.

Another example of this leadership style in Nike includes the techniques
adopted by the company to bring job satisfaction and among the
employees and keep them motivated to put their best to attain the goal.
Nike has adopted certain strategies and techniques to ensure motivation
and satisfaction among the employees.

References
Neiderhauser, J. E. (2013). How Nike’s Leadership Affects Brand Image Internally and
Externally. UW-L Journal of Undergraduate Research, 16.
Anderson, M. H., & Sun, P. Y. (2017). Reviewing leadership styles: Overlaps and the need for
a new ‘full‐range’theory. International Journal of Management Reviews, 19(1), 76-96.
Kanfer, R., Frese, M., & Johnson, R. E. (2017). Motivation related to work: A century of
progress. Journal of Applied Psychology, 102(3), 338.
Baker, W. E., Grinstein, A., & Harmancioglu, N. (2016). Whose innovation performance
benefits more from external networks: entrepreneurial or conservative firms?. Journal of
Product Innovation Management, 33(1), 104-120.