SOCE311 - Business Plan for Pathways to Wellness Clinic

This business plan outlines the strategies for Pathways to Wellness Clinic, a healthcare organization offering alternative medicine services such as acupuncture and homeopathy. The plan details the clinic's mission, short and long-term goals, target population, and market competition. It addresses legal and regulatory considerations, including National Health Practitioners Law and taxation. The plan includes a SWOT analysis, marketing strategies, operational plans, staffing requirements, and a financial plan. The business aims to expand its services, promote alternative medicine, and provide patient-centric care. The marketing plan targets adults and youths, emphasizing the benefits of alternative medicine. The plan also covers research and development, competitive advantages, and advertising strategies. The financial plan provides justification for business sustainability, and policies and procedures are established to ensure smooth operations.

Running head: BUSINESS PLAN 1
Business Plan
Name
Institution
Date

BUSINESS PLAN 2
Executive Summary
The plan is an overview report on the pathways to wellness clinic that covers the
various services offered by the clinic which acupuncture, homeopathy and so forth. The
clinic offers alternative medicine to the patients and is comprised of experts from every
field of complementary and alternative medicine. The experts are equipped with the
required experience hence enhancing the provision of services. The organization has been
effective in rendering services to the members of the society since its formation back in
2010. It has played a major role in promoting alternative medicine which has proven to be
effective in improving the daily health of the patients in a painless manner. Alternative
medicine has surpassed conventional medicines in curing chronic related diseases.
Table of Contents

BUSINESS PLAN 3
Business Objectives.....................................................................................................................6
Purpose of the Plan..................................................................................................................6
Description of the Business........................................................................................................7
Mission Statement........................................................................................................................7
Short Term Goals........................................................................................................................7
Long Term Goals.........................................................................................................................8
Target Population........................................................................................................................8
Market Competition....................................................................................................................8
Business Description and Legal Structure..............................................................................9
National Health Practitioners Law......................................................................................9
Taxation Law............................................................................................................................9
Therapeutic Goods Administration.........................................................................................9
Privacy Law and Occupational Health and Safety Law....................................................10
Business and Trading Name....................................................................................................10
Sole Trader.................................................................................................................................10
Company......................................................................................................................................10
Partnership.................................................................................................................................10
ABN..............................................................................................................................................11
ACN..............................................................................................................................................11
GST...............................................................................................................................................11

BUSINESS PLAN 4
Trading Terms...........................................................................................................................11
Products and Services...............................................................................................................11
Business Premises......................................................................................................................11
Domain Name/Website.............................................................................................................12
Licenses and Permits.................................................................................................................12
SWOT analysis...........................................................................................................................13
Strategies to overcome threats and weaknesses..............................................................14
Marketing Plan..........................................................................................................................15
Target Market............................................................................................................................16
Research and Development of Your Product and Services...............................................16
Marketing/advertising strategy and promotions.................................................................16
Operations Plan and Key Business Structure......................................................................17
Staffing requirements and key responsibilities...................................................................17
Specialist services – accounting, legal etc.............................................................................18
Hours of Operations, Supplier Arrangements, and Credit Terms..................................19
Equipment requirements..........................................................................................................19
Financial Plan.............................................................................................................................19
Justification of Business Sustainability.................................................................................19
Policies and Procedures............................................................................................................20
References...................................................................................................................................22

BUSINESS PLAN 5

BUSINESS PLAN 6
Business Objectives
Purpose of the Plan
The Pathways wellness clinic plan is to reach out to patients who seek to use their
services to cure diseases by offering a range of services such provision of nutritional
medicine to its patients for relieving pain. Increase awareness on matters concerning
health-related diseases such as chronic low back pain. To expand the delivery of its
services across the communities in Australia, the business plan is to outline the activities
that will be carried out by the clinic in order to provide the best services to its customers.
Come up with a system that will attract patients for better treatment. The plan is to
emphasize the need for alternative medicine as opposed to conventional medicine.

BUSINESS PLAN 7
Description of the Business
Pathways to Wellness Clinic will be a healthcare organization which will be
involved with curing treating patients using alternative medicine and a patient-centric
approach that ensures a cordial relationship between the experts and the patients.
Practitioners, patients to arrive at decisions that cater to the needs and preferences
of the patients.
Mission Statement
The HealthCare organization main goal is to embrace an alternative way of curing
diseases in a better way of improving on conventional medicine in complementary ways.
Short Term Goals
To enhance partnership with the experts from another field of medicine. This will ensure
the services offered to the patients are properly configured to the current trends in the market
To enable a system that allows collaborative communication between the patients and experts.
To increase awareness through posters and other reading materials on the need for a
change of treatment and adoption of the alternative medicine

BUSINESS PLAN 8
Long Term Goals
To develop a sustainable way of healing patients by engaging them to participate in the
process of treatment.
To endeavor in strengthening and adopting policies that accommodate both conventional
and alternative medicines so as to diversify the HealthCare system
To expand the clinic and open up branches that support the alternative medicine that is
less painful to customers.
Target Population
The target population is mainly the youths and elderly people who will understand that
the alternative medicine entails and ones that will be able to learn from the experts of the various
fields of medicine (Adobor, 2019). We intend to treat over 1500 patients per month as we
endeavour to expand the clinic as well.
Market Competition
The completion in the health care system is stiff and our plan is to ensure the provision of
better medical services such as acupuncture therapy which eases pain in the knees neck and the
headache (Bradley, 2017). We ensure to set the pace in the market by ensuring the delivery of
quality services and improving on conventional medicines

BUSINESS PLAN 9
Business Description and Legal Structure
National Health Practitioners Law
The organization will adhere to the rules and regulations stipulated by national health
regulation law in Australia. We will ensure that the organization operates with the standards of
this agency in ensuring that the whatever practices we engage in should not be harmful to the
public.
Taxation Law
Pathways to wellness clinic will comply with the tax regulations imposed by the federal
government of Australia since this will be a legitimate business that and one that will be
compliant to the laws of the land.
Therapeutic Goods Administration
The organization will ensure that it receives a code for advertising its products and
service as stated by Australian government under the department of health. This legal structure
will be followed and respected as it is agreed by authority.
Privacy Law and Occupational Health and Safety Law
My organization will ensure medical information is kept in private between the patients
and the experts treating to them. This is to respect the privacy law which is stipulated in the
privacy act 1988. By doing so we will avoid to have issues with privacy intrusion where doctors
or other medical officers disclose patient information to the public. The organization will comply
with privacy principles that regulate the handling personal information pertaining medical
treatment.

BUSINESS PLAN 10
Business and Trading Name
The Pathways to Wellness Clinic. The name of our organization is symbol that we engage in
activities that provide wellness of our patients and we give avenues that support that by our
improvised alternative medicine that we provide to customers
Sole Trader
This is a business structure that is relatively cheap and one that will be aged by an
individual since he or he is responsible for making decisions on all aspects of the business.
Company
According to Steinberg (2016) a company is a separate legal business structure and
whereby the owners limit their personal liability and are generally presumed not to be
responsible for company debts and it is a bit expensive compared to a sole trader.
Partnership
This a form of business structure in which more than one individual is involved in
starting a business idea with the aim of making profits
ABN
Australian business number issues to sole traders and other forms of business
ACN
It refers to the Australian company which is issued to companies in Australia by
Australian securities and investments commission

BUSINESS PLAN 11
GST
It is referred to as goods and services tax which is imposed on goods by the authority
Trading Terms
It is an agreement between the buyer and the seller on business aspects such as returns,
discounts and so forth.
Products and Services
Products include the items that are tangible for consumers to buy such chemotherapy
machines to screen cancer while services are intangible output such counselling which will be
rendered to patients by experts.
Business Premises
A structure in which business will be carried out. It will be bought leased depending on
the availability of funds. Other businesses require a large size while others will operate in small
sizes
Domain Name/Website
It will act as an IP address such as www. Pathways clinic.com. The website provides
information concerning a business

BUSINESS PLAN 12
Licenses and Permits
Issued by the local and federal authority when starting a new business
The legal and regulatory requirements of pathways wellness clinic will contain essential
requirements such as:
i. The registered business name that is pathways wellness clinic
ii. Federal taxes which are paid as regulated by the federal government of Australia
iii. Compliance to state and local taxes within the area of pathways wellness clinic operation
iv. Approved business permits and licenses to conduct business operation
Pathways wellness clinic will ensure that its name is registered under the companies act
and that it is certified to carry out its activities anywhere in the country. The healthcare care
organization will also ensure that it complies with state and local taxes as well as the federal
taxes (Noe, Hollenbeck Gerhart& Wright, 2017). The pathway clinic will ensure that it has
permits to sell its products and services to its patients as stated by the law.