Footstep Generator: Market Analysis and Sales Strategies for Pavegen

This report provides a comprehensive analysis of Pavegen's footstep generator, focusing on its market position and sales strategies within the global market. It details the company's mission, vision, and values, highlighting the product's unique ability to generate electricity from footsteps. The report includes a thorough market analysis, examining competitors, predicting sales growth, and exploring business operations. It discusses market segmentation, sales and marketing strategies, including competitive insights and the use of technology. The report also covers business operations such as the teams involved in website and application development, accounting and financing, and the importance of various agreements, providing a holistic overview of the product's potential and market approach.

Running head: MANAGEMENT
Footstep Generator: Marketing sales
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Executive Summary
The purpose of the report is to state about a product by the Pavegen Company in terms of selling
its unique product in the global market. The report contains the mission and vision of the
company and accordingly it stated about its principle of selling the product globally. Later, the
market analysis of the product is done which states about its competitor’s analysis and its future
being a global power generator. Next, the sales of the product have been predicted which would
given the boost to the economy of the company, accordingly, certain predictions have been
justified. The business operations further talked about the process, which the company would
follow in order to sale their product in their market.

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Table of Contents
Introduction......................................................................................................................................3
Mission, vision and values...............................................................................................................3
Market Analysis...............................................................................................................................5
Sales and Marketing of Footstep Generator....................................................................................6
Footstep generator’s market sales....................................................................................................7
Business operations.........................................................................................................................9
Conclusion.....................................................................................................................................10
References......................................................................................................................................11

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Introduction
Footstep generator produced by Pavegen company uses forces of footsteps. The system
delivers as a medium to generate electricity by using the sources, which are non -conventional in
nature. The project is being designed which is necessary to be useful at the places of public like
the railway stations where the public keep on walking throughout the day. At these places
systems are needed to be placed at any points of entry where people travel through the exits and
entrances, they have to put their step on the devise in order to go through (Pavegen.com, 2017)
Many footstep generators of power, it can be used to enhance the output of the power generation.
This system further allows for the efficient medium of power generator. Therefore, in this regard
it is important to take into account the importance of the product that accordingly, a market plan
has to be devised. In order to make the marketing plan, the competitive analysis of the company
needs to be analyzed properly, which would further state about the position of the company and
the importance of the products. This is being a unique product, is definitely expected to become a
competitive product, which promotes innovation, connectivity and productivity in the market
(Pavegen.com, 2017; Tom, Boban & Sijo, 2013).
Mission, vision and values
Mission, vision and plans of the company Pave Gen that it wants to reflect through its product is
the footstep generator are
Mission: Mission is the power to deliver confidence and the energy to those people who need it.
Its mission is to deliver power and confidence who needs it (Pavegen.com, 2017)

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Vision: The vision of the company is “One footstep to change the world”. A team of
professionals who are passionate about their work is delivering it (Pavegen.com, 2017).
Core values of the product:
Profound respect: For having the worth of intrinsic nature, it is important to believe in dignity
and the values of every people (Pavegen.com, 2017)
Humility: The Company is the servant, which has chosen in order to serve the company
Team: The business believes in team- work in order to conquer the impossible (Pavegen.com,
2017)
Sustainability: The business works together to provide the people of New Zealand with the
sustainable form of electricity.
Innovation: The Company aims to develop and practice the future technologies in order to
benefit the customers, the nation and public as a whole.
Industrial sector
Pavegen, was founded in the year 2009. The company was for the first time developed the
flooring tile, which was funded by the Royal society of Arts. The tile has the ability to convert
the kinetic energy from the footsteps of the human beings into the form of electricity, while
collecting data from the walking patters of traffic (Pavegen.com, 2017).
The company gained Euro 360,000 through the London Business Angels, which has
rendered help to the company for the tangible health. Now they have come up with footstep
generator that would generate electricity from the footsteps and it is regarded as best new green

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technology, which is laid underfoot or it can be said while the people walk over, it would start
generating electricity (Pavegen.com, 2017).
Market Analysis
The Footstep generator is important equipment, which provides efficient and reliable
ways to generate electricity in cases of the outrages of power. It acts as a dependable backup
supply of power. This electric generator can offer solutions to the electricity problem in the
Residential area and in any other commercial sectors. Commercial sector incorporates
information technology, railway, and agricultural industry in the country. With the rise of
industrialization across the globe, especially in the developing countries like Brazil, China, India,
and their want for the generators are expected to rise (Pavegen.com, 2017; Best, 2012). The
footstep generator market is being encouraged by a numerous factors, which consists of the lack
of grid infrastructure, want for the steady power supply and the support for the powerful
solutions to the emergency backup. However, this market comes across certain drawbacks,
which involve higher costs of operations along with the shift of consumer’s demand to fuel, solar
cells and so forth as well as the construction and designs of the equipments (Pavegen.com,
2017).
The footstep generator is expected to surpass the USD 70 billion dollar by the year 2022,
which is growing at a greater than 4% over the forecast period. Surging dependence on the non-
conventional source of energy and in turn unlike other generators is embracing the sustainable
energy. The generator is dependent on piezoelectric battery, which might spur the demand of the
product. The growing industrialization particularly in the region of Asia Pacific is expected to
inculcate such non- conventional source of energy (Goto & Miyazaki, 2012; Naveau et al.,

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2017). The firms across the world are looking forward to take alternative steps for the production
of energy by using sustainable energy sources, instead of depending on the thermal power or
huge electric consumption, thereby encouraging the growth of industry, which can be well
attributed to the increasing concerns for the sustainable energy and the stringent regulations of
government about emissions. Through the analysis of market, it can be stated that the local
markets are being anticipated to be having a highly competitive nature which is due to the fact of
advent of the imported equipments which gives cost efficient solutions to the power generations
(Pavegen.com, 2017; Best, 2012). Large companies such as Hitachi, Mitsubishi often get
involved in the partnerships in terms of their products in the foreign economies. It is being
anticipated to decrease the share for the local manufacturers who looks forward to derive profits
out of their investments. However, the means of strategic partnerships are likely to give an
upsurge to the industrial sector (Pavegen.com, 2017; Exposito et al., 2016).
Market segmentation
The coverage looks forward to become global while doing contribution to all the five continents
that has been specialized in the critical aspects of the electricity generation, which incorporate
renewable and alternative power, public places of New Zealand, China, Brazil and Africa (Wedel
& Kamakura, 2012).
Sales and Marketing of Footstep Generator
Globally, the demand for the uninterrupted and dependable power supply has been enhanced in a
significant rate. This in turn, results to the increasing sales of the generators, which are
sustainable in nature. The footstep generator is growing with this importance globally
(Pavegen.com, 2017). The report on the footstep generator sales market aim at illustrating the

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various marketing and sales strategies adopted by the growing industry Pavgen. It also studies
that have been influencing the growth of market trajectory between the year 2016-2022. In order
to present a coherent illustration of the footstep generator market sales, it is important to
determine the important opportunities and threats, which might affect the sales of the generator.
Authorities around the world are planning a greater investment in the industrial facilities,
public places. The want for the dependable power supply would increase in response
substantially. The rising want for the efficient sources of power is being expected to encourage
the market for the sales of generators (Pavegen.com, 2017).
Based on the rating of power, the 350-1000 KVA generators have been witnessing the increasing
in the adoption across the real estates, public places and commercial sectors. Since over here, the
equipments of high power is not required for the domestic purpose, the growth has been
exhibited by more than 350 KVA in this sector is quite marginal. However, during the forecast
period of report, the demand for these energy generators for power rating is likely to get higher
than the other generators (Pavegen.com, 2017).
Footstep generator’s market sales
Other than the growing want from the industries, the sales market of the generators would
also gain impetus from the fast industrialization in the developing countries such as India, Brazil
and China, whose population is quite high. The rapid urbanization in these countries has
witnessed them to switch to the cleaner sources of power for the uses of back up and utility. To
top it, the rising want for the footstep generators in the public places, financial institutions and
malls are also helping with the expansion of the sales market of the generators in the developing
nations (Manning et al., 2015).

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Sales Market of the generators: Competitive insight
In order to present of the holistic overview of the market, the report also profile out some
of the advanced vendors, who are operating in there. It goes through the successful strategies of
sales that they have adopted in the recent past years and as well studies the companies on the
basis of financial overview, portfolio of products and the developments. Due to the advent of the
other companies, it would face tough competition.
The company Pavegen believes in offering the generators in low price to provide benefits
to the customers and the other nations in large. Additionally, the company focuses on the gradual
rise by having the moderate margins of profit (Manning et al., 2015). The one and only strategy
would allow the potential customers to utilize the further services provided by the company at a
competitive price as the company gradually grows (Pavegen.com, 2017).
Using platform of Application
Technologies at Pavegen implement mobile application system that would be made
accessible across various platforms. Through the wider implementation of the mobile
application, it has become easier for the company to attract the customers all over the world in
order to contribute in their rising (Manning et al., 2015). By displaying the real product in
actions through the mode of marketing on the website, it attracts many customers. Pictures and
videos tend to grab the people. The company believes in displaying real pictures of the product
in order to show that the company has the customers at the dealership with the people. Selling on
the internet is an effective way to attract the customers in this era of globalization and this would
further help the company to retain their best at a correct level (Manning et al., 2015).

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The brand message of Pavegen is also important to give ideas to the customer the
importance of the product as well as the company. It states “ ENERGY AND DATA FROM
FOOTFALL” (Pavegen.com, 2017).
Business operations
It is important to allow the services of the company, it is significant to utilize the various
teams, agreements. The business operations would further help to enhance the systematic selling
of the products (Perreault, Cannon & McCarthy, 2013).
A team containing highly skilled individuals would be employed to develop monitor and
implement the computer’s web and web application services. At the same time, the team would
further be responsible for keeping the system of the companies safe from both external and
internal harm (Armstrong et al., 2015).
The accounting and financing team manage the accounts of the company, it contains a
team of skilled individuals who would be employed to carry out certain related tasks. Again, the
team would take the responsibility for rendering financial advices in connection to the
company’s future and the current operations.
The sales and marketing team has an immense influence on making profit of the business.
The members of this department depend on the products that the company would offer and the
way the company would make the market segmentation. Once the sales and marketing teams
know which segment of the market they represent, it is important to make sure the demands of
the market segments. Each member of the sales team holds responsibility in his or her specific
area (Pavegen.com, 2017; Perreault, Cannon & McCarthy, 2013).

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The customer representative team takes care about the complaints and needs in order to
provide customers with the related services and the experienced staff members would handle
them so that it is possible to provide employees to tackle the customers for the benefit of the
company.
Conclusion
Therefore to conclude, it can be stated that footstep generator is an important generator
which did the company Pavegen produce. The product carries importance for it has come up with
innovative sustainable strategies, which embrace in this report is the mission vision of the
company and further in order to increase the sales of the product, the business plan incorporates
the market analysis of the product, the market segmentation and the way market sales would be
carried out. Over here, the company is dependent on the websites in order to attract the
customers across the globe. Later in this report, the process is being carried out by the business
operations, which has to be effective in nature and finally. This sums up the business plan for the
footstep generator.

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References
Armstrong, G., Kotler, P., Harker, M., & Brennan, R. (2015). Marketing: an introduction.
Pearson Education.
Best, R. (2012). Market-based management. Pearson Higher Ed.
Expósito, A. G., Gomez-Exposito, A., Conejo, A. J., & Canizares, C. (Eds.). (2016). Electric
energy systems: analysis and operation. CRC Press.
Goto, K., & Miyazaki, T. (2012). U.S. Patent No. 8,093,878. Washington, DC: U.S. Patent and
Trademark Office.
Manning, G. L., Ahearne, M., Reece, B., & MacKenzie, H. H. (2015). Selling today: Creating
customer value. Pearson Canada.
Naveau, M., Kudruss, M., Stasse, O., Kirches, C., Mombaur, K., & Souères, P. (2017). A
reactive walking pattern generator based on nonlinear model predictive control. IEEE
Robotics and Automation Letters, 2(1), 10-17.
Pavegen.com. (2017). Pavegen – About. Pavegen - The Next Step. Retrieved 3 November 2017,
from http://www.pavegen.com/about/
Perreault Jr, W., Cannon, J., & McCarthy, E. J. (2013). Basic marketing. McGraw-Hill Higher
Education.
Tom Jose, V., Boban, B., & Sijo, M. T. (2013). Electricity generation from footsteps; a
regenerative energy resource. International Journal of Scientific and Research
Publications, 3(3), 2250-3153.