A Comprehensive Report on Pay-Per-Click Advertising Strategies

This report provides an overview of pay-per-click (PPC) advertising, a prevalent internet marketing strategy used to drive traffic to websites. It highlights two main models: flat rate PPC, where advertisers pay a fixed amount per click, and bid-based PPC, where advertisers compete in private auctions to secure ad spots. The report emphasizes the importance of advertising in today's competitive business environment and how PPC helps companies increase awareness and customer engagement. It also discusses how PPC's cost-effectiveness can be assessed, focusing on measuring attention and interest through clicks, making it a valuable tool for businesses seeking to generate traffic and revenue.

PAPER CLICK ADVERTISING
INTRODUCTION
In this era where communication has become so advanced
due to development of the new technology and with the
concept of open economy there has been tough
competition between the companies. To make people
aware about the company and the product advertising is
done. With this customer are convinced to but that
particular product and avail the service.
It is also referred to as cost per click (CPC) and is an
internet advertising concept which is used to increase the
traffic to websites in which an advertiser pays a publisher
(normally they are websites) when the ad is clicked. It is
associated with Google AdWords and Microsoft Bing Ads.
Purpose
Pay per click are used to assess the cost
effectiveness and profitability of internet marketing. Pay
per click has an advantage over the cost per impression in
that it tells us something about how effective the
advertising was. Through clicks attention and interest are
measured.
In this model the advertiser and
publisher agree on a fixed amount
which will be paid for each click.
Generally, there is a rate card with the
publisher which highlights the pay per
click within various areas of their
website.
Pay Per Click Adverting
Bid based PPC
In this the advertiser will sign a
contract which allows them to
compete against other advertiser in a
private auction hosted by a publisher
or normally an advertising network.
The advertiser informs the host of the
maximum amount that they are willing
to pay for a given ad spot and for that
online tools are used.
Advertising has become a necessary
activity in the business environment
and there are various different forms
of advertising which can be used by
them. Per click is an easy way to
generate traffic and earns revenues
from the clicks which has been made
on the links given.
CONCLUSION
Flat rate PPC