Payroll Management System Marketing Strategy and Communication Plan

This report focuses on developing a marketing and communication plan for a payroll management system. It begins by emphasizing the importance of a well-defined promotional mix to effectively communicate the value of the system to the target market. The report highlights the use of social media platforms such as Facebook, Twitter, YouTube, and LinkedIn to reach the target audience, which includes managers and CEOs of small to large companies. It details specific strategies for each platform, including company pages, paid promotions, and targeted audiovisual advertisements. The report discusses the importance of regularly updating social media content, engaging with customers, and showcasing the system's features, such as the software interface and error-free nature. References are provided in APA format, supporting the strategies outlined in the report.

Running head: TOPIC
Topic
Name of the Student
Name of the University
Author’s note

1TOPIC
Promotional mix is one of the most important aspect of a business as it helps to establish
the required connection with the market. The idea of payroll management system is inventive
and it will require proper communication plan in order to make the target market understand the
utility and the advantage of the product (De Vries et al., 2012). It is one of the most important
requirement of all the companies to establish a well-developed payroll management system. The
social media platforms that will be used in the process of communication are: “Facebook,
Twitter, YouTube and Instagram”. The accounts of the company in various social media
platforms will be linked so that the posts may be shared in all the platforms. There can be one
audiovisual advertisement of the company describing what are the various services it provides
and the different software interfaces it employs for the payroll management system (De Vries et
al., 2012).
Facebook: “The Company will have their official page in the platform which will have all the
information regarding the products and how it should be used especially the advantages it has
over the other companies that provide similar kind of services” (Vinerean et al., 2013). The
company may post regularly in their Facebook page about the various requirements of the
payroll management and what are the latest trends in the particular field. The company will also
choose for the paid promotion option and will promote the company and the product among the
target market which are mangers and CEOs of other small and big companies that may use their
service (Ashley & Tuten, 2015).
Twitter: Twitter is useful in keeping contact with the customer base and provide and get
feedback. The company will be continuously tweeting and re-tweeting the conversations with the
customers. This will be a dynamic communication of sorts with the customers (Ashley & Tuten,
2015).

2TOPIC
YouTube: Targeted audience will be approached by displaying the audio visual that explains
about the service provided by the company in YouTube (Ashley & Tuten, 2015). The managers
and the human resource officers will be targeted to whom the visuals will be shown in which the
software interface, the services, and the error free nature of the total system will be explained.
LinkedIn: The Company will have a page and will also choose to promote in the banner
advertisements. There will be audio visual advertisements as well. This will have a professional
look (De Vries et al., 2012).

3TOPIC
Reference: APA
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology &
Marketing, 32(1), 15-27.
De Vries, L., Gensler, S., & Leeflang, P. S. (2012). Popularity of brand posts on brand fan pages:
An investigation of the effects of social media marketing. Journal of interactive
marketing, 26(2), 83-91.
Vinerean, S., Cetina, I., Dumitrescu, L., & Tichindelean, M. (2013). The effects of social media
marketing on online consumer behavior. International Journal of Business and
Management, 8(14), 66.