Peach Creation: Developing a Business Plan for Bridal Retail

This document presents a business plan for Peach Creation, a private firm focused on bridal clothing retail in the UK. The plan details the company's vision, mission, and a strategic approach using STP (Segmentation, Targeting, and Positioning). It emphasizes the feasibility of the business idea due to the lack of direct competitors and highlights the importance of monitoring competitor activities for competitive advantage. The plan also acknowledges potential issues that could impact the business's success within the competitive market. The document concludes by reiterating that a business involves various commercial activities aimed at achieving higher profitability. Desklib provides access to this document along with a wide range of study resources, including past papers and solved assignments, for students.

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Table of Contents
• Introduction
• Business plan
• Business proposal
• Potential issues that impact success of business
• Conclusion
• Reference

Introduction
• The business plan is the written document that consist of detail aspect for
planning or starting business idea. Before introducing any
business idea into competitive market feasibility check is
necessary for success and sustainability of the business
idea (Bidmon, 2018).

Business plan
• The business plan of the Peach creation is to operate business in retailing mainly in segment of
bridal clothing. . The business legal entity is private firm mainly deals in the
parts of UK and plan to target market of bridal clothing segment (Boyd and
et.al., 2017). The business idea is very feasible because there is no as such
company that directly or mainly deals in bridal clothing.

Vision & Mission
• The vision statement of this Peach creation company, determine future perspective of the business.

Business proposal
• STP
• The STP is refers as segmentation, targeting and positioning of the business idea that help in
building more clarity in business plan
• .

Monitoring and evaluation
• Peach creation organisation monitors strategies and activities of competitors and other relative
organisation to develop effective planning to gain competitive advantages and maintain effective
positioning is market.

Potential issues that impact success of business
• As Peach creation organisation conducting business operations in the field of providing bridal
clothings in market. . As organisation has chosen specific target customers such
as person who purchase clothes for marriage (Jongen, 2018). Their are
various potential issues that affect business growth, development and success
in competitive business environment. These issues are defined below:

Conclusion
• As per above report, it can be concluded that business is defined as the legal entity which involves
various commercial activities and operations for gaining the objective of higher profitability.

Reference
• Bidmon, C.M. and Knab, S.F., 2018. The three roles of business models in societal transitions:
New linkages between business model and transition research. Journal of Cleaner Production, 178,
pp.903-916.
•
• Boyd, B. and et.al., 2017. Hybrid organizations: New business models for environmental
leadership. Routledge.