MAN310 Business Plan II: Pearl Hotel - Growth, Marketing & Finance

This report presents the business plan for Pearl Hotel, focusing on strategies for adopting and diffusing service offerings, the 5Ps of marketing (Product, Price, Place, Promotion, and Physical Evidence), business growth strategies, and financial planning, including funding requirements, issues, and strategies. The plan also addresses social responsibility and communication, outlining strategic approaches to reach mass audiences and generate awareness for social causes. The strategies for adoption and diffusion of services for Hotel Pearl are digital and social media marketing because both have various options for placement of advertisements. This comprehensive business plan aims to help Pearl Hotel achieve its growth objectives and build a competitive advantage in the hotel industry.