This report examines the principles of destination management services, focusing on the characteristics of global destinations and the factors that attract tourists. It provides an overview of Italy and Australia as popular tourist destinations, highlighting their key attractions such as Venice canals, Sydney Opera House, and architectural marvels. The report explores common features that influence tourist choices, including architecture, leisure activities, and the availability of resources. It emphasizes the importance of cultural, historical, environmental, and recreational aspects in shaping a destination's appeal. The report also references academic sources to support its analysis, offering insights into destination management and tourism trends. It concludes by emphasizing the diverse range of attractions and resources that contribute to the success of global destinations, making them attractive choices for tourists worldwide.