PechaKucha Presentation: Marketing Strategies of Marks & Spencer

This PechaKucha presentation provides an overview of the marketing function of Marks and Spencer (M&S), a major retail outlet. The presentation begins with an introduction to the business and its focus on fashion accessories and food items. It emphasizes the importance of marketing in increasing sales, brand value, and consumer attraction. The main body explores the effectiveness of marketing functions, including promotion, pricing, and distribution. It then delves into the marketing mix model, specifically the 7Ps: product, place, price, promotion, people, process, and physical evidence, illustrating how M&S applies each element. The presentation also addresses the challenges encountered during the research. The conclusion reiterates the significance of marketing in M&S's success, including its role in brand loyalty and achieving business targets. References to academic sources support the analysis.