Analyzing Marketing Strategies: Pedigree Wholesale vs. Armstrong

This report provides a comparative analysis of the marketing strategies employed by Pedigree Wholesale, a leading UK-based pet food supplier, and Armstrong Richardson (AR). It examines the 7 Ps of marketing—Product, Price, Place, Promotion, People, Process, and Physical Evidence—for both companies, highlighting differences in their approaches. Pedigree focuses on pet food through exclusive retailers, utilizing high-tech production and mass advertising, while AR offers a broader range of pet care products through diverse channels with promotional offers. The report emphasizes the importance of marketing planning in achieving organizational objectives and concludes that understanding marketing essentials, product value, and customer satisfaction are critical for successful product launches. Desklib offers a platform for students to access this and similar solved assignments.

INTRODUCTION
Marketing is very necessary for every business.
Marketing is a process by which goods and
services reach to its final consumers.
The company which is to be considered in this
report is pedigree wholesale. The company is UK
based. The company is the leading suppliers of
the pet foods in the retail sector. They have the
business expanded around the world.

Comparison of 7 PC's of marketing of
pedigree and Armstrong Richardson
 PRODUCT - Pedigree is providing the pets
food- AR is providing the food as well the other
care products also.
 PRICE- Pedigree prices according the range
of the products. High range having the high
prices and low range products having the
affordable pricing while AR prices set
according to the customer.

PLACE- The pedigree whole distribute the
products through exclusive retailers while
Armstrong Richardson do the business through
websites, emails.
PROMOTION-Promote the product by giving
advertisement on television and magazines.
While AR promote the product by giving the
offers, discounts.
PEOPLE-The employee those who produce the
goods are the people of the pedigree. while the
employees, suppliers and other companies who
provides the goods.

PROCESS-This company produce the product
by using the high technology and techniques.
While AR this company produce the goods large
variety of goods.
PHYSICAL EVIDENCE-The products and billing
receipt which company provide are treated as
the physical evidence. While AR the range and
different kind of products and services provided
by the company are the physical evidence.

Marketing planning help to achieve the
objectives of the organisation. It help the
company to clarify what they exactly need to do
so they can have the effective result from the
marketing activities. The cost and time should
assign to the particular task and it need to be
done at specific time period.
Marketing activities create the guidelines to the
company by establishing the goals and give the
right direction to follow.

CONCLUSION
In this report it can conclude that the marketing
essential are very important to understand. The
price. Place and quality of product is to
considered before launching any new product
into market. The company needs to create the
product value to get the customer satisfaction.
Marketing department needs to do all the
activities in the proper manner so that the new
product can meet the customer expectations.

REFERENCES
Anderson, D.R and et. al., 2014. Essentials of
statistics for business and economics.
Cengage Learning.
Anderson, D.R., Sweeney, D.J. and Williams,
T.A., 2011. Essentials of modern business
statistics with Microsoft Excel. Cengage
Learning.
Cavusgil, S.T and et. al., 2014. International
business. Pearson Australia.