In-Depth Competitive Analysis: Evaluating the Peloton Bike Offerings

This report provides a competitive analysis of the Peloton bike by comparing it with its competitors such as Echelon, L Now, ASUNA, and Schwinn Minotaur. The analysis focuses on several key aspects including product features like resistance and flywheel weight, price, place (distribution channels), and promotion strategies. The report finds that Peloton offers a balanced approach in product features and distribution, with a strong online and offline presence. The promotional activities involve websites, social media advertising, and event sponsorships. Segmentation targets both individual consumers and companies/gyms. The competitive analysis concludes that Peloton has a well-rounded marketing mix strategy to outclass its competitors. Desklib provides access to this assignment and many other solved assignments and past papers for students.

COMPETITIVE ANALYSIS-PELOTON BIKE
Peloton Echelon L Now ASUNA
Minotaur
Schwinn Summary
Observatio
n
Product Resistance:
0- 100
Flywheel:
19’
aluminium
& weighted
Resistance:
0- 85
Flywheel:
19’
aluminium
&
weighted
Resistance
: 0- 100
Flywheel:
16’
aluminiu
m &
weighted
Resistance:
0- 100
Flywheel:
20’
aluminium
& weighted
Resistance
: 0- 110
Flywheel:
19’
aluminiu
m &
weighted
Overall it
can be said
the Peleton
is quite
balanced in
comparison
of its
competitors
(Resnick et
al. 2016).
Price $1995 $1800 $1785 $2015 $1915 Schwinn
has a price
advantage
as the price
is fairly
balanced
Place Present on
sale for
Only
present
Present
only
Present both
Online and
Present
Offline
Peloton has
balance in

both offline
and online
and is
deliverable
throughout
America,
Canada,
and UK
online
deliverable
in
America,
Australia
and Britain
Offline In
retail
shops
Through
America,
Canada
and in
different
parts of
Asia
offline
which can be
delivered
globally.
and
Online but
deliverabl
e in
United
states and
Germany
Only.
online and
offline retail
sales of the
product.

Promotion The
company is
indulge in
social
media
promotion
and event
sponsorship
s to
promote
their
product
The
company
follows
sales
promotion
and
website
promotion
al activities
to promote
there
product
The
company
also
advertises
on social
media as
well as
carries out
event
promotion
The
company
does social
media and
advertiseme
nt
promotions
Websites
and
advertisin
g are used
for
promotion
s of the
product
Peloton has
an accurate
promotional
strategy in
regards of
competitors
Segmentatio
n Approach
Targets
business
companies
and gyms
as well as
Individuals
Target
individual
consumer
Targets
Both
individual
as well as
company
Target
Individuals
Target
gyms and
companies
Peleton has
good
segmentatio
n strategy to
outclass its
competitors
(Londhe,
2014).

References
Londhe, B. R. (2014). Marketing mix for next generation marketing. Procedia Economics and
Finance, 11, 335-340.
Resnick, S. M., Cheng, R., Simpson, M., & Lourenço, F. (2016). Marketing in SMEs: a “4Ps”
self-branding model. International Journal of Entrepreneurial Behavior & Research,
22(1), 155-174.