Hospitality and Tourism in Pembrokeshire: An In-depth Analysis

This report provides an overview of the hospitality and tourism sector in Pembrokeshire, Wales, renowned for its stunning coastline and diverse attractions. It examines visitor attractions, accessibility, hospitality factors, tourism planning by local and national bodies, and community attitudes. The report highlights Pembrokeshire's capacity to host over 4.3 million tourists, its award-winning beaches, and various activities such as kayaking and hiking. It also discusses the importance of local food and beverages, visitor information centers, and the destination's overall positioning as a strong brand with a focus on active family explorers and scenic explorers. The analysis includes insights into tourism planning initiatives, the roles of statutory bodies like the Pembrokeshire Country Council, and efforts to enhance tourism awareness and hospitality skills within the community. The report concludes that Pembrokeshire is a beautiful destination known for its wildlife and tourist attractions, with ongoing efforts to improve its tourism infrastructure and services.

EXPLORING HOSPITALITY AND TOURISM
LANDSCAPE
AT
PEMBROKESHIRE

Table of Contents
INTRODUCTION 2
Visitor Attractions and Activities 2
Access-Ease of getting to the destination and moving around the destination: 3
Hospitality and tourism factors 4
Image 5
Local and national tourism planning 5
Community attitudes and Human resource 6
CONCLUSION 6
REFERENCES 7

INTRODUCTION
Pembrokeshire is a country in South-West of Wales (UK). It is rated as second best coastline in the world by
National Geographic magazine.
It is known for family holiday packages, its water sports, the freshest seafood and coastal walks all in its
spectacular landscape.
Tourist are attracted by scenery, landscape and abundant wildlife.
Tourists are attacked by a variety of activities offered and the wildlife of Pembrokeshire.
This presentation will discuss the attractions, ease of getting to the destination, Hospitality and tourism and
its tourism planning by statutory bodies. Community's attitudes and HR will also be discussed.

Visitor Attractions and Activities
Capacity
More than 4.3 million tourists can visit and stay at Pembrokeshire on an average of 6 days.
On an average 2 Million people visit the country each day.
Quality and attractiveness
The country has a variety of animal parks, theme parks, Museum and other visitor attractions like historic
forts and theatres.
The beaches of Pembrokeshire has won several awards.
The country's parks and coast have been ranked as one of the top 5 and top 2 in the world.

Variety of activities
Kaya
king Horse ridingDiving,
Mountain
biking
Coasteering Rock
climbing
Paddle
boarding ParaglidingSurfing

Access-Ease of getting to the destination and
moving around the destination:
Transportation and infrastructure
Roadways, cycling and pedestrianisation is available for the tourists.
Three commercial port facilities are available for tourists- Fishguard, Milford Haven and Pembroke Dock.
The country provides transportation for Social services clients in all over the country.
Rail services are also operated in the country

Hospitality and tourism factors
Factors:
Pembrokeshire national park is the only UK national park which is entirely coastal.
It has won more Blue Flag beaches/ seaside awards than any other country in UK has.
The factors like clear sea, natural environment, low population and lush vegetation are ideal factors which
provide range of habitat to a variety of wildlife.
Size and quality of accommodation establishments
Contemporary hotels, guest-houses are furnished well with Pembrokeshire's amazing art.
A wide range of accommodations that suit to every taste and budget are available.
Self catering cottage, bunk-house/hostel and campsites are also available for tourists to stay.
For families, especially with children the options like Farm stays are also available

Food and beverages outlets
All the food that the tourists buy from local markets is made in Pembrokeshire. It shows instantly
recognizable Logo of made in the country on the packaging of the products.
All the hospitality establishments and local retail outlets use Pembrokeshire food and drinks beverages on
their menus and sell only the locally made items.
Visitor information centres
Email, calls and personal callers are available at Pembrokeshire's every visitor information centre.
The main centres are; Fishguard Town Hall, Haverfordwest gallery, library & information centre, Pembroke
Haven library & information centre, Milford heaven library & information centre, Saundersfoot library &
information centre and St. Davids Parc visitor centre.

Image
Difference between online and experienced images
The differences can be noted in the food offered at the Pembrokeshire. The country has only a limited
variety of food.
The destination's beauty only depends upon the seasons. In the season like rain, there is no other thing or
activities to explore to enjoy in the country
Overall positioning of destination
It is considered as a strong destination brand and National park destination.
Its unique cultural heritage is its strength.
It has community buy in which supports friendly people.
The current target market for the country are Active Family Explorers and Scenic Explorers.
It is increasing the target market based on the values rather than the volume which the tourists find most
attractive.

Local and national tourism planning
Overall tourism plan:
Two new plans are formed for tourism planning, One of the plan is running as covering the aspirations for
Pembrokeshire as a tourist destination.
Another one is, to look the areas of tourism services that can be managed more effectively and efficiently by
operating in different ways.
Statutory bodies:
Destination Pembrokeshire Partnership,
Pembrokeshire Country Council
Pembrokeshire Coast National Park Authority.

Community attitudes and Human resource
Tourism awareness
The public admitted they lack knowledge regarding Planning system.
People did not find any adequate sources of information for help.
Hospitality skills training and foreign language training
Pembrokeshire Country Council's regeneration service is Fireworks. It provides training of various skills to
people.
The employees get 15-week programmes of the languages they struggle with as their second language.
Food workers in the food industries of Pembrokeshire are given training of food hygiene matters.

CONCLUSION
It can be concluded that Pembrokeshire is a beauty place known for its wildlife and a number of tourist
attractions.
The destination has won several awards including Blue flag awards and Best beaches awards. Also, the
destination has been raked as one the five best coastal in the entire world.
It is easier to travel in the country as it provides roadways and waterways both to explore the destinations.
Various information centers are available to the tourists.
Various kinds of accommodations on flexible budget and tastes are also available.