Penny Drums: Marketing Plan Analysis, 4Ps, and Investment Details

This report presents a marketing plan for Penny Drums, a startup focused on providing electronic trading, wholesale, and industrial supply chain transportation or logistics solutions. The plan outlines the company's vision, objectives (increasing sales and improving efficiency), and goals (providing various service options). It includes an analysis of the target market (manufacturing enterprises), competitors (DPD, WinCanton), and the 4Ps of marketing: Product (virtual logistic services), Price, Place (establishing a wide network), and Promotion (social media). The report also details the investment of £1.7 million and financing opportunities such as angel investors, venture capitalists, and bank loans. The document emphasizes the use of robotics and virtual logistics solutions to improve performance and minimize delivery costs. References from books and journals supporting the analysis are also included.

Vision-
The primary Vision of Penny drums is to
provide the electronic trading, wholesale,
and other kind of industrial supply chain
transportation or logistics solutions.
Objective-
1. To increase the overall sales of
business 10-20% annual basis.
2. To improve the efficiency and
performance of Penny
drums Business in global
marketplace.
Goals- The goal of enterprise is to provide
various options for potential consumers in
regards of goods and service. Therefore,
promoting the new business awareness
among people in regards of robotics.
Target Market
Penny Drums (Start-up) business is targeting
the niche market where different business
has been performed the logistics or supply
chain processes.
Investment
Penny Drums (Start-up) has been invested
the £1.7 million pounds.
Marketing Plan 4Ps-
 Product- This element is related to the product
or service which is mainly provided by Penny
Drums (Start-up) in marketplace. Company is
consideration of virtual logistic services to
different manufacturing enterprises.
 Price- this element is related to the price of
virtual logistics service which is mainly
provided by Penny Drums.
 Place- Start-up is trying to establish a wide
network and also distributed information about
warehousing or trading services.
 Promotion- Usually, startup should use social
media network that help for establishing a
strong coordination with consumers.
Expertise
Penny Drums enterprise should provide the
excellent logistics solution, strive to adopt
innovation in the operational activities.
Financing opportunities
 Venture capitalists
 Bank loans
 Angel investors
Competitors-
The biggest competitors are DPD,
WinCanton

Notes
Vision- The primary Vision of Penny drums is to provide the electronic trading, wholesale, and
other kind of industrial supply chain transportation or logistics solutions. In this way,
organization will gain more opportunities to meet consumer satisfaction level.
Objective-
 To increase the overall sales of business 10-20% annual basis.
 To improve the efficiency and performance of Penny drums Business in global
marketplace
 To minimize the price or cost of good delivery services while achieving desirable goal or
objective.
Goals- The goal of enterprise is to provide various options for potential consumers in regards of
goods and service. Therefore, promoting the new business awareness among people in regards of
robotics.
Background and expertise-As per identified the background detailed about the Penny Drums,
which become considered as new start-up enterprise in which selling electric trade services,
wholesale and other kind of supply chain process. Mainly, Start-up enterprise should provide the
excellent logistics solution, strive to adopt innovation in the operational activities. Therefore,
large number of population take service for this brand (Brennan, Canning and McDowell, 2020 ).
Penny Drums has been already consider as new development approach such as robotics as well
as virtual logistics solution. This is one of the best efforts by start-up in order to maintain
flexibility in transportation. By consideration of new innovative idea in business which help to
increase safety and minimize errors or bugs.
Target market- Generally, Penny Drums (Start-up) business is targeting the niche market where
different business has been performed the logistics or supply chain processes. In this way, Start-
up business will provide the great opportunities for different manufacture industry such as car
production (Paetsch, 2020). So as it is also using robotic or virtual logistics concept to improve
the overall performance of organization.

Competition- In current Scenario, The biggest competitors are DPD, WinCanton. These are
consider the competitor of Penny Drums because that have already tried to implement new
innovative idea in their business and provide innovative services.

Marketing Plan 4Ps-
 Product- This element is related to the product or service which is mainly provided by
Penny Drums (Start-up) in marketplace. Company is consideration of virtual logistic
services to different manufacturing enterprises.
 Price- this element is related to the price of virtual logistics service which is mainly
provided by Penny Drums (Lichtenthal, 2020).
 Place- Start-up is trying to establish a wide network and also distributed information
about warehousing or trading services.
 Promotion- Usually, startup should use social media network that help for establishing a
strong coordination with consumers.
Investment Needed-
 Penny Drums (Start-up) has been invested the £1.7 million pounds for purpose of
business expansion while providing the robotics or virtual based logistics service in
marketplace.
Financing Opportunities-
 Angle Investor- it is based on the private investor, who will provide enough funds for
business expansion.
 Venture Capitalist- it provide the capital to the start-up enterprise which means that
achieve high growth in future. Sometimes, it is also exchange on the demand of business
(Nisabwe, 2020).
 Bank Loan- it is another option for start-up enterprise to take money from different
government or private banks.

REFERENCES
Book and Journals
Brennan, R., Canning, L. and McDowell, R., 2020. Business-to-business marketing. Sage.
Lichtenthal, J.D., 2020. Fundamentals of business marketing education: A Guide for University-
Level Faculty and Policymakers. Routledge.
Nisabwe, F., 2020. Fundamentals of Marketing Management in a Competitive World
(Fondamentaux de la Gestion Marketing dans un monde concurrentiel). Available at
SSRN 3661254.
Paetsch, M., Syllabus: MKT2161 Fundamentals of Digital Marketing (MKT2161).