Penny Drums: Evaluating Startup, Marketing & Competitive Edge

This report analyzes the business model of Penny Drums, a company focused on electronic trading and logistics solutions, emphasizing its mission, vision, and objectives. It evaluates the external environment using PEST analysis, examining political, economic, social, and technological factors affecting the business. The report illustrates the competitive landscape, highlighting Penny Drums' strengths in robotics and automation, and identifies its target market using the STP model (Segmentation, Targeting, and Positioning). The analysis concludes that Penny Drums' innovative approach and strategic marketing are crucial for achieving its goals of increased sales and profitability. Desklib is a valuable resource for students seeking similar reports and study materials.

Starting a business and
fundamentals of
marketing

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Company proposal proposed..................................................................................................3
Evaluate external environment...............................................................................................4
Illustrate the competition along with competitive advantage.................................................5
Proposed target market...........................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

INTRODUCTION
This concept emphasised on financial profit that is completely on rely on products and
services that is connected to corporate ideas. The contractor focuses on introducing innovative
organisation along with goods improvement that leads to better income for them. There are
various challenges which are emphasized on organisation named as Penny drums. It is
determined as a greater provider in industry, but which generates clear image related to creativity
in logistics. They also focus on adopting robots to make sure that consistency of appropriate
services is necessary. This report emphasized on organisation model, external condition as well
as competitiveness and also targeted audience (Barrow, 2016).
Mission: The mission of chosen organisation is to provide superior quality services to its
user for satisfying them.
Vision: The vision of company is to achieve leading position around the world:
Objective:
 The objective of chosen company is to increase sales by 20% in upcoming 6 months.
 The profit margin will increase by 10% in upcoming 3 months.
MAIN BODY
Company proposal proposed
In context of Penny drums organisation, they provide electronic trading wholesale and
industrial chain of supply related to transportation as well as logistics solution and many more.
The organisation is determined as international organisation which provides different kind of
services in various ways. The focus is on providing appropriate services to attract large number
of audience during particular phase of time period (Belew and Elad, 2020). The business focuses
on providing its goods related to transportation, it is important to provide services that must be
creative. The focus is on making appropriate use of improvement that help in offering
organisation along with various benefits that they focus is on using robotic technology in order to
make appropriate research within company. It has been analysed that robot is responsible for
both travelling and also provide their response towards feedback improvement related to
computer network. The logistic virtual is determined as a machine along with innovative
capacity and also transport goods by use distribution network. The company emphasized to do
manual work that enhances efficiency level and productivity. The focus is on storage system in

order to transfer product and services that the cost in relation to distribution of chain is reduced.
In assistance of this, robots adopt transportation that is related personality cars. By using
accurately that helps in taking challenge during particular phase of time period. They focus on
enhancing safety and to avoid problems and error that help in providing safety to organisation.
The organisation focuses on conducting different work in an appropriate manner that help in
reducing cost and carbon effect. Therefore, the machine is used to carry out multi task at a time
during particular phase of time period.
Evaluate external environment
External atmosphere are determined as a climate that signifies overall external influences
that imposes direct effect on business organisation. Herein, the main focus is to consider external
environmental factor in order to provide different kind of services during particular phase of time
period. The PEST analysis is used for analysing external environment that imposes direct effect
on organisation. Therefore, PEST analysis adopted by company is going to be mentioned below:
PEST analysis this is determined as a management approach adopted by organisation
known as pest analysis that help in increasing success of company. It involves political,
economic, social as well as technological that impose direct effect on operation of company. It is
determined as a strategic approach in which Penny drums organisation focuses on making
ensures that help in generating or creating massive returns by giving supply of appropriate
facility on UK. There is different kind of factor adopted by business organisation is going to be
mentioned below:
Political factor it signifies laws, regulations and political stability as well as many more
which imposes direct effect on business organisation. The organisation focuses on offering a
facility in different country and the worker focuses on different political reasons. In order to
perform this, they focus on taking risk to enter into organisation and to assess variable. The user
focus is on adopting self driving car in order to perform different kind of services in an
appropriate manner. Therefore, it is necessary to have a political stability requirement in order to
reduce threat related to military intervention, market regulation and many more. It need various
rules, legislation as well as other due to political stability within business organisation it imposes
positive effect on functions and activity. In addition to this, due to increase in tax rate on Brexit,
it imposes negative effect on operations and activities of business organisation (Guceri-Ucar and
Koch, 2016).

Economic factor signifies inflation rate, interest rate as well as many more to analyse
whole demand and economic activity during the period of time. In assistance of this, it imposes
direct effect on strategic benefits by adopting robotics during the period of time. The chosen
company focuses on providing superior quality services to its user in order to satisfy them. It also
helps in increasing profit margin and sales of company in future period of time. In addition to
this, due increase in GDP of UK is beneficial in reference of higher GDP and appropriate
network that is more profitable for small organisation. In addition to this, due to increase in
unemployment rate imposes negative effect on sales and profit margin of business organisation.
Social factors involve taste, preferences and need of an individual person during particular
phase of time period. Due to providing superior quality goods and services according to need of
its customer that imposes positive effect on company. In addition to this, due to frequently
change in need and want of consumer it imposes negative effect on operations of company.
Technology factors Technology is most important for success and growth of business
organisation. They provide clear benefits related to market that required to determine the impact
of financial services in US. The business focuses on taking into account cost based technical
propagation pace that imposes direct effect on present offering of goods. By analysing this kind
of factor, it is important for any company to increase productivity level by offering goods during
particular phase of time period.
Therefore, PEST analysis is used as a management approach adopted by organisation
known as pest analysis that help in increasing success of company. It involves political,
economic, social as well as technological that impose direct effect on operation of company (La
Rocca, Snehota and Harrison, 2017).
Illustrate the competition along with competitive advantage
As the industry is going to be changed rapidly along with technical change in the market
that must recognised. This provider allowance to them to consider different kind of marketing
offering as compared to what they offer on market. If it is talked about Penny drums organisation
their main aim is to provide services in relation to transportation by use of robotics it requires to
identify its rivalries and keep them in market. Therefore, there are different kinds of properties
that is connected to a dominant factors but they also provide a facility in relation to effectiveness,
accuracy as well as higher degree related to precision. In addition to this, in this table which is

shown below in relation to Penny drums and also they focus on their rivalry that is going to be
mentioned below:
Feature/ Company Penny drums
Company
YODEL TRANSCOR
Strengths Robotics adopted for
distribution as well as
operation of storage,
facility related to
storage. And they
provide motivation to
subordinate to spend
their time in conducting
different task that help
in achieving favourable
outcome in future period
of time. This help in
removing different kind
of mismatches which is
occur for individual
person like injury during
particular phase of time
period.
They provide every
organisation as well
as client focuses on
adopting internet
platform by
international
distribution solution.
Therefore, more than
200 countries around
the world they focus
are on advertising
their services during
particular phase of
time period. In
addition to this, the
other social network
to maintain
differences (Meister
and Mauer, 2019).
Herein, the
organisation focuses
on providing
transportation and
storage, cargo,
brokerage as well as
storage around the
world by providing
consumers with
activate solution of
their problem during
process of production.
Their focus that is
placed on security and
proper efficiency
related to operation.
Weaknesses They adopt social
networks.
They focus on dealing
with its client in order
to delivers package
from outlets.
Word is prearranged,
as well as not eases to
use.
Social Media They adopt Twitter as
well as Instagram and
also focusing on update
blogs.
As they adopt blog
entries.
Each portal is
determined as active
to provide education
to its user of services

which they provide.
Proposed target market
Penny drums organisation focuses on adopting STP model in order to outline as well as
simplify correlated by using product during particular phase of time period. In addition to this,
STP model is used for segmenting, targeting and positioning consumer in relation to product and
services provided to them. Segmentation means segmenting the market into demographic,
psychographic, geographic as well as behavioural segment in small parts for conducting different
task in an appropriate manner. In addition to this, the management team focuses on segmenting
its market for attracting large number of customer during particular phase of time period. It also
helps in increasing sales and profit margin in future period of time. In addition to this, targeting
signifies targeting individual person in order to attract them towards their services provided by
chosen organisation. The main focus is to satisfy need and want of customer in order to increase
performance level of organisation in future period of time. Apart from this, it is also help in
increasing experience level of customer during particular phase of time period. Positioning is
determined as a final level where organisation focuses on taking advantage related to strategy at
marketplace that help in increasing brand image as well as reputation of company in front of
customer at Marketplace (Berzin and Camarena, 2018).
They focus on selecting different factor in order to analyse need and want of customer in the
market. The main focus is to have more optimistic before look at community improvement. And,
their goal is to provide services appropriately specifically to innovative business as Penny drums
organisation use robotics. Young organisation also uses such kind of distribution solution that
helps them in increasing profit margins and decrease cost during particular phase of time period.
In comparison to other organisation the chances related to mis-appearance are equal to marginal
car. The respective organisation focuses on performing different functions in an appropriate
manner during particular phase of time period. Apart from these; the mission of chosen
organisation is to provide superior quality services to its user for satisfying them. The vision of
company is to achieve leading position around the world. The objective of chosen company is to
increase sales by 20% in upcoming 6 months (Roberts, 2016).

Conclusion
On the basis of above given report, it is assess that this concept emphasised on financial
profit that is completely on rely on products and services that is connected to corporate ideas.
The contractor focuses on introducing innovative organisation along with goods improvement
that leads to better income for them. They also focus on adopting robots to make sure that
consistency of appropriate services is necessary. This report emphasized on organisation model,
external condition as well as competitiveness and also targeted audience. In addition to this,
Penny drums organisation is determined as a greater provider in industry, but which generates
clear image related to creativity in logistics.

References
Books & Journals
Barrow, C., 2016. Starting and Running a Business All-in-one for Dummies. John Wiley & Sons.
Belew, S. and Elad, J., 2020. Starting an online business all-in-one for dummies. John Wiley &
Sons.
Guceri-Ucar, G. and Koch, S., 2016. Exploring business incubation practices and relationships to
drivers of start-up success in Turkey. International Journal of Entrepreneurship and
Innovation Management, 20(1-2), pp.1-19.
La Rocca, A., Snehota, I. and Harrison, D., 2017. 3 Starting Up: Relating to a Context in Motion.
In Starting Up in Business Networks (pp. 77-105). Palgrave Macmillan, London.
Berzin, S. and Camarena, H., 2018. Innovation from within: Redefining how nonprofits solve
problems. Oxford University Press.
Roberts, J.L., 2016. The Big Book of Business Quotations: Over 1,400 of the smartest things ever
said about making money. Simon and Schuster.
Meister, A.D. and Mauer, R., 2019. Understanding refugee entrepreneurship incubation–an
embeddedness perspective. International Journal of Entrepreneurial Behavior &
Research.