Hospitality Management: Developing People at Four Seasons Hotels

This report examines the management and development of people within the hospitality industry, using Four Seasons as a case study. It includes a detailed job description and person specification for a Marketing Executive position, along with a sample job advertisement and relevant interview questions. The report reflects on the process of designing these materials, utilizing Gibbs' Reflective Model to analyze the experience. Key areas explored include the responsibilities, qualifications, and skills required for the role, as well as strategies for attracting and selecting suitable candidates. The reflection highlights the importance of self-motivation and continuous skill improvement for career advancement in the hospitality sector. Desklib provides access to similar solved assignments and study resources for students.

Managing and
Developing People in
the Hospitality
Industry

Table of Contents
INTRODUCTION ..........................................................................................................................1
MAIN BODY...................................................................................................................................1
Knowledge and understanding about a person speciation and a
job description from any of the management position within your selected
Hospitality organisation.........................................................................................................1
Person Specification...............................................................................................................2
Design a Job Advert in a local newspaper for any of the Hospitality position from a selected
Hospitality firm......................................................................................................................3
Job Advertisement for Marketing Executive .........................................................................3
Interview questions, for the management position written a Job description and a person
specification............................................................................................................................4
Reflect the experience and learning about the following: Design of job description and person
specification, creation and design of Job advert and interview questions..............................4
Gibbs Model of Reflection.....................................................................................................4
CONCLUSION................................................................................................................................6
REFERENCES ...............................................................................................................................7

INTRODUCTION
Hospitality industry is basically the industry which is involved in providing prime
services such as accommodations and food services which involves resorts, hotels, theme park
and much more. In context to hospitality industry, proper management helps in achievement of
tasks and is basically related to providing best services to the customers and visitors. In this
Report, Four Seasons is chosen as the organisation which is one of the largest brand in
hospitality industry founded in 1961 and is quite popular for highest standards of services. The
report involves the purpose, understanding and knowledge for the management of people and
involves various techniques which are used for selection and recruitment in the hospitality
industry. In addition to that it involves the process of performance management of the HR
department and involves various activities that results in staff engagement.
MAIN BODY
Knowledge and understanding about a person speciation and a job description from any of the
management position within your selected Hospitality organisation
Job Description for Marketing Executive
Job description is basically a document that involves various duties and role that need to
be performed and carry out at a particular place(Kim, Tang, and Bosselman, 2018). In context
to the chosen hospitality industry, mentioned below is the job description of the position of
Marketing Executive:
JOB DESCRIPTION
Job Title: Marketing Executive
Job summary: Marketing executives have the major responsibility to maximise the
organisation's profits which the help of development of sales strategies that helps in meeting the
requirement of consumers through promotion of ideas, services and products. The aim of
marketing executive is to oversee and develop various marketing campaigns to promote
services and products.
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Responsibilities:
 Product exhibitions and organising events
 Promotional activities
 Developing and overseeing marketing campaigns
 Proofreading and writing creative copy
 Compiling and distributing statistical data and information
 Looking at data analytics and maintaining websites
 Managing campaigns on social media
 Using a customer relationship management system and updating databases Monitoring Performance
Qualification:
 Bachelor's degree or fresher in marketing field Knowledge regarding marketing and social media
Skills:
 Commercial awareness
 Good teamwork skills
 Planning skills and Good organisation
 IT skills
 Network ability and Communication skills
 Social Media Skills
Person Specification
Essential Skills
 Bachelor's degree
 Marketing Knowledge Social Media skills
Desired Skills
 Leadership skill
 Communication skill
 Multi-tasking
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Design a Job Advert in a local newspaper for any of the Hospitality position from a selected
Hospitality firm
Job Advertisement for Marketing Executive
The job advertisement is basically a printing or digitalized notification which is used in
order to attract an individual. A job description involves the career role in the field of marketing
in the hospitality industry(Cheng and Yi, 2018).
We're HIRING !!
Marketing Executive (Full-Time)
If you have a tendency towards leading and enjoy to handle all the specific challenges, growing
an advanced performing team and enjoy motivating and communicating with others than here is
your opportunity- you can be a Four Seasons Marketing Executive
Pay and Benefits
Free meals
Life Insurance
Paid Vacation
Medical Benefits
Overtime Wages
Bonus Rewards
Contact us today
If you are interested in our offering and has a desire
to make a career in the field of marketing the Four
Seasons is an accurate organisation for you.
Interested candidates are requested to send their CV
or resume at the given mail id or use the Four
Seasons website to upload your CVs.
 Send your CV to
[e-mail]
From the above Job advertisement, it describes the detailed information about the position of the
Marketing Executive and involves detailed description of the skills required for the job role that
involves time management skills, communication, multi tasking and leadership. It will help in
attaining the position of the marketing executive and uplifting the skills required for growth of
career(Tosun, Sezgin and Uray, 2022).
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Interview questions, for the management position written a Job description and a person
specification.
In order to hire for the position as a Marketing Executive, the questions to be asked in the
interview involves the following:
Q1. Tell us more about yourself?
Q2. Why you want to pursue a career in hospitality industry and reason behind looking for
marketing executive Job?
Q3. Have you taken any educational course or degree in the marketing field or hospitality
industry?
Q4. How will you plan for improving the business operations of the organisation?
Q5. What are your hobbies and passion you are planning for the upcoming years?
Q6. What are the three skills which will make you perfect candidate for this job role?
Q7. What are your weaknesses and strengths to deal with the responsibilities in hospitality
organisation?
Q8. What type of work culture or surroundings you prefer working in?
Q9. How will you deal with the stress and pressure on certain situations?
Q10. How much do you expect as a Salary?
Reflect the experience and learning about the following: Design of job description and person
specification, creation and design of Job advert and interview questions.
In context to Reflection, it involves making individuals well aware about the personal
thinking. It involves helping the designers in the learning process and collaborating in various
aspects of a designing condition.
Gibbs Model of Reflection
Under this model it basically involves designing a person specification and job
description, questions to be asked in the interview process and job advertisement(Cabral and
Dhar, 2019).
Description: It involves detailed information and knowledge about a particular situation. The
main objective is to analyse the situation in detail. In this report, it involves the situation to hire
for a job role of Marketing Executive in Four Seasons. Here, I am being the management trainee
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in the Four Seasons after completing my degree in marketing. The various situations I had to deal
with involves queries related to the field, interviews. At this stage, my only objective is to give
my best and successfully pass in all levels.
Feelings: It involves all the thoughts and feelings that a person encounters and how these
experiences can have a major impact or influence on the individual. In this situation, I felt really
nervous and a bit of stress and it also involved a fear of getting rejected. It basically involves
mixed feeling and emotions that a person feels while applying for a job position in the
organisation(Remington and Kitterlin-Lynch, 2018).
Evaluation: At this stage it involves the critical evaluation of the various things which are
working and which are not working and also includes the reflection of the various negative and
positive aspects of the organisation. As per the report, I have motivated myself to apply for this
job role and to give my best in the interview process. In addition to that, self motivation helped
me a lot in dealing with various issues(Akgunduz, Alkan and Gök, 2018).
Analysis: At this stage it involves the detailed analysis of the possibility of happening of various
situations and to carry out detailed research in terms of the academic tools or models. In
reference to this report, self motivation is helping a lot and trying to carry out my job role in a
better position and working and improving my skills in order to achieve the job of marketing
executive in the four seasons.
In order to achieve the job position in four seasons, I have put a lot of efforts and worked
hard through taking various sessions from you tube channels and using my professional
education and to learn to give interviews and prepare myself for the questions that need to be
asked in the interview. In addition to that I have focused on improving my skills in relation to
marketing, different marketing campaigns, having detailed knowledge and information about the
social media campaigns, different marketing strategies and various skills related to marketing.
With the help of all these skills it will help in being aware about the future scenarios and being
ready for the questions that will be asked in the interview(Yu, Park and Hyun, 2021).
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Conclusions: At this stage, it involves the overall summary of the highlighting and learning
regarding the various changes in relation to the activities that will help in improving the results
in the future. In case I dont get selected for the job role, I will focus on improving my skills in
relation to the hospitality industry, marketing skills, marketing strategies, social media skills,
skills related to social media campaigns and much more. In addition to that I will work on
improving my skills while giving mock interviews and practising daily which will help m in
successfully giving my interviews.
Action Plan: It involves how an individual is positioning itself in the future scenarios and how
he acts in various ways. According to my situations, while giving my interviews I will focus on
improving my skills and working in a better way and also working on my weakness through
taking classes and sessions with the help of different online platforms and sources available on
the internet(Arici, 2018).
CONCLUSION
From the above report it can be concluded that when it comes to hospitality industry, it is
very important to consider various factors which need to be taken into consideration in order to
achieve success in the organisation in context to the hospitality industry. It basically helps in
reflecting good details about the organisation but also affects the behaviour, operations and
motive whenever a individual visits a hotel he or she have a memorable experience. In order to
reflect the learning experiences and personal learning, Gibbs reflective model is used by
organisations.
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REFERENCES
Books and Journal
Akgunduz, Y., Alkan, C. and Gök, Ö.A., 2018. Perceived organizational support, employee
creativity and proactive personality: The mediating effect of meaning of work. Journal of
Hospitality and Tourism Management, 34, pp.105-114.
Arici, H.E., 2018. Perceived supervisor support and turnover intention: Moderating effect of
authentic leadership. Leadership & Organization Development Journal.
Cabral, C. and Dhar, R.L., 2019. Green competencies: Construct development and measurement
validation. Journal of Cleaner Production, 235, pp.887-900.
Cheng, J.C. and Yi, O., 2018. Hotel employee job crafting, burnout, and satisfaction: The
moderating role of perceived organizational support. International Journal of Hospitality
Management, 72, pp.78-85.
Kim, E., Tang, L.R. and Bosselman, R., 2018. Measuring customer perceptions of restaurant
innovativeness: Developing and validating a scale. International Journal of Hospitality
Management, 74, pp.85-98.
Remington, J. and Kitterlin-Lynch, M., 2018. Still pounding on the glass ceiling: A study of
female leaders in hospitality, travel, and tourism management. Journal of Human Resources in
Hospitality & Tourism, 17(1), pp.22-37.
Tosun, P., Sezgin, S. and Uray, N., 2022. Consumer complaining behavior in hospitality
management. Journal of Hospitality Marketing & Management, 31(2), pp.247-264.
Yu, J., Park, J. and Hyun, S.S., 2021. Impacts of the COVID-19 pandemic on employees’ work
stress, well-being, mental health, organizational citizenship behavior, and employee-customer
identification. Journal of Hospitality Marketing & Management, 30(5), pp.529-548.
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