People Management Report: Aston Martin Case Study Analysis

This report provides an in-depth analysis of people management, focusing on contemporary issues faced by line management, the necessary knowledge, skills, and behaviors for effective people managers, and the HR processes that underpin and support effective performance management. The report uses Aston Martin as a case study, examining challenges such as leadership development, behavioral and cognitive theories, and training programs. It explores essential skills like team building and the application of models like Tuckman's and the Great Man theory. Furthermore, it delves into the HR processes of performance management, performance reviews, and 360-degree appraisals. The report concludes with recommendations for improving people management practices, emphasizing training and development, the use of leadership theories, and the importance of effective team communication to drive organizational growth. The report highlights the significance of continuous improvement, employee development, and strategic decision-making in achieving organizational goals.

Introduction
To People
Management

Table of Contents
INTRODUCTION...........................................................................................................................1
MAINBODY....................................................................................................................................1
Contemporary Issues face line management faces when it comes to People Management ......1
Knowledge Skills and Behaviours needed to be an effective people manager ...........................2
HR process underpin and support management when it comes to effective performance
management ...............................................................................................................................3
RECOMMENDATION...................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
People management can be defined as the process in which the acquisition of talent,
optimization of the talent and the retention of the talent take place in the organisation and helps
in providing the support to the business. People resource management is also known as the
human resource management which help in recruiting , managing and giving the direction to the
employees (Wilton, 2016). It helps in influencing the overall thinking of the employees in an
organisation so that the decision can be take place and get the results in the better way. The
organisation which is selected for this report is Aston Martin. It is a UK auto mobile company
and was founded in the year 1913 and had its headquarters in UK. Aston Martin becomes the
world leading auto maker company nearly 70 years later which is preferred by the people most
because of its qualities. Aston Martin company make its expansion over world wide and was
spread in the different countries around the globe and was most preferable company. The topic
cover under this report is the contemporary face by the line management, Knowledge, skills and
behaviour of the people and the human resource process for the effective performance of
organisation.
MAINBODY
Contemporary Issues face line management faces when it comes to People Management
It refers to the issues which affect the people or the place and the problems which are not
solved in the organisation and have to face them. Proper planning is required in managing the
people in better way so that the decisions can be taken and help the organisation to get the results
in the future. Aston Martin company is facing various issue in an organisation as there is an
excess sale in the organisation and provided the heavy discounts which make the company is the
losses for coping up from this the proper planning is required by the team mangers and the
decision are to be taken to cover these losses and can have growth (Anderson, 2018).
Leadership Development: It refers to the improvement of the skills, knowledge of the
people in the organisation so that they can give the benefit and can perform better in the
organisation. Proper trainings are to be provided so that they can work properly and mentoring
and the coaching are two forms of the organisation by which the decision can take place. Aston
Martin company provides the development programmes to the employees so that they can have
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strong networking skills and have high performance in the future. Mentoring programmes are
organised by the Aston Martin company for the development of the employees.
Behavioural theory: It is a theory in which the traits and qualities of the leaders are shift
to their behaviours and the action. It is an effective theory which help in proper learning and the
acquiring of the skills and an individual can become the leader easily. Aston Martin company
helps in proper learning and have a development of the employees so that they can perform
better in the organisation and can improve the skills. Behaviour of the employees is an important
because of this only they can do the work more efficiently(Stelljes, Martinez and McGlade,
2018).
Training and development: It refers to the improvement of the performance of the
employees as individual and the groups by providing them proper training so that they can
enhance their skills and gain more knowledge so that they can perform better in the organisation.
Training and development programmes improves the efficiency of the employees and help them
to perform better. Aston Martin co. provides proper training to their staff so that they can
enhance their skills and can evaluate there performance and can offer good services to the
customers and have growth in the organisation.
Cognitive Theory: refers to the theory in which the agents are the active learners and
bring up all their knowledge, skills and their interest and perform better. Learners find the
training sessions useful by which they can gain the knowledge and can perform better. Aston
Martin company can use this theory and provide the training programmes to the employees who
are the active learners and can gain up the knowledge.
Knowledge Skills and Behaviours needed to be an effective people manager
People managers helps in building the skills and gaining up of the knowledge of the
employees so that they can perform better and motivating them help in achieving the goals in
proper manner. Knowledge and the skills of the employees help in the development of the new
ideas in the mind of the employees and can provide a future growth and the organisation can earn
the revenues in an easy way(Bullock, Haddow and Coppola, 2017) . Aston Martin company has
an effective work place where people can perform the task and have the knowledge about the
work and should motivate them to perform better in the organisation for the better learnings.
Team building: It is a powerful way of connecting the people or the group of the people
so that they can perform the task and reach to the ultimate goal in an organisation. Team building
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helps in sharing the ideas. Aston Martin company make s the group of the employees according
to their specialization and help in sharing and discussing the problems with their colleges(Rose,
2018). In Aston Martin company team building makes the work easier and employees can do the
work in which they can perform better in an organisation so that goal can be achieved in an easy
way.
Tukman's model: This model helps in developing the maturity, ability and the changes in
the style of leadership. It is a model which help in forming, storming, norming and performing
by which the employees get trained and fulfil their potential. Aston Martin company can adopt
this theory and help in providing proper trainings to the employees so that they work in a
positive environment with the full potential.
Leadership: It is an important part of the team to perform better. Leaders are the person
who can guide their subordinates and help them in taking the decisions in a better manner so that
they can perform well and come out from all the problems. The subordinates working under the
leaders have to follow all the rules and regulation for the smooth working. Aston Martin
company has made the leaders department wise so that each group can share the problem with
the department leaders and can be solved in an easy way and the decision can also be taken
easily.
Great Man theory: This theory is very important and used in the organisation as the
leaders have an ability to take the decisions with full confidence and have the social skills to
handle the problems. Leaders in this theory are confident enough and can guide their
subordinates if the problem arises in future. Aston Martin company can follow this theory and
gave an responsibility to the leaders to take the decisions as a leader if the subordinates are
facing the problem. This theory helps in building the skills and have the right traits to handle the
problems in a suitable manner without affecting the employees and the organisation.
HR process underpin and support management when it comes to effective performance
management
Performance management helps in proper evaluating and monitoring the work of the
employees in an proper manner (Rajagopalan and Srivastava, 2018). It helps in performing the
work with the best abilities and have high quality of work so that work can be performed more
efficiently and effectively in an organisation. It helps in continuous improvement of the
performance of the individual so that the goals can be achieved in an easy manner. It is the on
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going process in which the communication take place between the supervisors and the
employees to accomplish the objectives in the organisation. It helps to employees to perform
with the best skills and the abilities so that they can perform better in the organisation and
achieve the task in an easy manner. It helps in reducing cost of the organisation and financial
gain can be optimized. Aston Martin co. observe the performance management of the employees
so that they can perform the task easy with full coordination and help in reviewing the
performance of the employees so that the decision can be taken on the easy basis and have an
continuous observation of the task with the proper planning. There is a good communication
between the employees and their leaders (Li, Huang and Emrich, 2019).
Performance management review: It refers to the evaluation of the performance of the
employees and help in identifying its strength and the weaknesses so that the future goal can be
set by the people. It is also call the performance appraisal and the performance evaluation. It
helps in finding out how the person can improve their skills and can enhance their knowledge in
the future so that results can be achieved. Performance review of the employees can be done by
many ways like by preparing the notes, Brain storm and by self evaluating. Employees should be
told to prepare this so that employees can work on the skills in which they are lacking behind.
Aston Martin company can review the performance management of the employees so that the
decision can be taken and motivating them to perform better in an organisation so that the goals
can be achieved in the future.
360 degree appraisal: It is a process through which different feedback from the
employees, colleagues, subordinates and from the supervisor is collected and help in proper
evaluation of the employees. The company organise a 360 degree feedback before taking the
major decisions so that everything in the organisation go smoothly. It helps in preparing the
training and the development programmes so that the decision regarding the employees
promotion and increment can be taken in an easy way. The mix ideas of the employees help in
giving the accurate information regarding the employees so that they can work upon it and give
benefits to the organisation in the future (Kamphuis, 2020) . Aston Martin company use this
technique so that the performance of the employees can easily be identified and the decision can
be taken easily so that the employees can enhance the skills and can work on them so that
efficiency can be increased.
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RECOMMENDATION
It has been recommended that proper trainings and developments programmes are
organised so that the performance can be evaluated and employees can enhance the skills so that
they can perform better in an organisation. Due to COVID the online trainings programmes are
to be organised so that person can easily enhance the skills. Various leadership theories are to be
used by the Aston Martin so that the performance can be evaluated and the work can be done on
time. Teams are made in the organisation so that there is an effective communication and the
decisions can be taken in an easy way so that the performance can be evaluated and helps in
taking the decision in an easy manner for the proper growth of the organisation. It has also been
recommended that the organisation can also used the different theories in an organisation so that
the evaluation is more accurate.
CONCLUSION
From the above essay it has been concluded that the people management is the process by
the which the proper evaluation of employees can be done and help in identifying the talents so
that we can work on their skills more and can have future growth. In order to identify the issues
various learning and development programmes are to be organised and enhancing the employees
to work in team so that the results can be obtained. Different theories of the performance
management are used in enhancing the performance like performance management review and
the 360 degree appraisal so that evaluation become easy. People management used the different
theories like behavioural theory, cognitive theory, Tuck man's model and the great man theory
which make the employees to enhance their skills and helps in completing the task so that overall
efficiency of an organisation can be optimized for better results.
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REFERENCES
Books and journals
Anderson, D. R. and et. al., 2018. An introduction to management science: quantitative
approach. Cengage learning.
Bullock, J. A., Haddow, G. D. and Coppola, D. P., 2017. Introduction to emergency
management. Butterworth-Heinemann.
Kamphuis, J. W., 2020. Introduction to coastal engineering and management (Vol. 48). World
Scientific.
Li, Z., Huang, Q. and Emrich, C. T., 2019. Introduction to social sensing and big data computing
for disaster management.
Rajagopalan, J. and Srivastava, P. K., 2018. Introduction of a new metric “Project Health
Index”(PHI) to successfully manage IT projects. Journal of Organizational Change
Management.
Rose, M., 2018. Management: Alternatives, Consequences and Contexts, London: CIPD. Rose,
M.(2018) Reward Management: A Practical Introduction, 2nd edn, London: Kogan
Page. Human Resource Management, p.162.
Stelljes, N., Martinez, G. and McGlade, K., 2018. Introduction to the RISC-KIT web based
management guide for DRR in European coastal zones. Coastal Engineering. 134.
pp.73-80.
Wilton, N., 2016. An introduction to human resource management. Sage.
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