BMP4006 - People & Performance: Crystal Travel Case Study Analysis

This case study examines Crystal Travel, a local travel agency in London, and explores strategies to improve its organizational performance. It discusses various tools and techniques such as Key Performance Indicators (KPIs), 360-degree feedback, personal development plans, performance appraisals, and reward and recognition programs. The report also highlights the crucial role of employee wellbeing, encompassing physical, economic, and mental health, in enhancing motivation and performance. By fostering employee loyalty, engagement, and a positive work environment, Crystal Travel can improve productivity and achieve its business goals. The analysis includes a PESTLE analysis to understand the external factors influencing the company's future performance.

BSc (Hons) Business Management
BMP4006
People and Performance
Assessment 1
Case Study: Crystal Travel
Semester 2
Submitted by:
Name:
ID:
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Contents
Introduction 3
What tools and techniques will help improve
organisational performance? 3-5
The role of employee wellbeing in improving motivation
and performance 5-6
Conclusion 7
References 8
Appendix: PESTLE Analysis of Crystal Travel 9
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Introduction
Future forecasting is a most important and vital method that helps business
organization to run the operation effectively and efficiently in a given future period. In
this below report, the discussion are majorly focuses on the external factors or
issues that would influencing the company future performance. The Employee
performance alludes to the tool employed by the workers or employee of an
enterprises to perform the operation practice by utilizing less resources (Santos,
Murmura and Bravi., 2018). The main motive of this employee performance method
is to help the company manger in examining the particular staff member practices
and deviation of their performance. In other hand, People performance management
helps to regulate the better communication between the management and
employees that affected positively towards them by declining future risk conflicts.
The following report is based on the business crystal travel, it is a local business
agency and its work is to provide traveling services to the visitors and tourists. This
agency is located in the part of London, Currently company is consider as small
scale industry. Now, it wants to expand or develop its business for better earning and
making the standard. In this report, there are several tools and techniques are
discussed in relation to improve the future performance of the business. It is also
include the case study that describes how to enchased the staff performance in
context to business performance. In Appendix, the PESTEL analyses are also
examines as well as describe.
What tools and techniques will help improve
organisational performance?
Business organization uses several tools and techniques to develop the
company future position or performance. Performance management is a best
method for making future plan of action for the companies or an individual one. This
practice helps the staff members and management to communicate with each other
during the year (Wielsma and Brunninge., 2019). Therefore, it is used by many of the
firm for observing the performance of each and every single employee and it also
resulted the performance of deviation. It is also analyse the sector where the
business are lacking mostly and provide idea how to overcome from this situation or
deviations. In relation to the Crystal Travel agency, there are some tools and
methods in purpose of performance enchasing are described below:
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 Key Performance Indicators (KPI's): It is a type of method that helps the
business firm to measure the success over a fixed goals or targets. It is
mainly analyse the capability that how much effectively or fruitfully a firm
meets its objectives (Yen and Lin., 2020). The high degree of Key
performance indicator examines the activity of different department such as
marketing, purchases, sales, production and so.on. This tool is helpful for the
crystal travel agency to make strategic plan or decision making after
observing the company performance.
 360 degree Feedback: It is an activity in which the employee of the
organization acquire secret information and anonymous feedback from the
other exiting employees who are working with them. It is the tool which
consider the few of the employee of a particular company for filling up the
online feedback form that contain numerous question and the employees
have to be answer the all. These questions covers huge range of workplace
competencies. It is like an opportunity for every staff member to acquire
acquire a performance feedback form the top management or seniors. This
tool is helpful for the crystal travel for analyzing its worker performance
throughout the year that resulted improvement in work by maintaining and
quality.
 Personal Developing Plan: It is a self appraisal and self motivational plan
which is generally used by the education sector or business firms. This plan
main work is to motivate the employee and person for achieving targets and
taking opportunities. In Business organization this plan helps the employees
in developing more skills and talent (Rossignoli and Lionzo., 2018). In
connection to the crystal agency, this tool is useful for them to increase its
employee knowledge. It is basically a self development plan hence, it is create
advantage for the firm to meet fresh knowledge and efficient activity of the
staff. It is less time consuming practice which helps the firm in developing the
business in a positive way and also develop the individual practice. Higher
knowledge is consider helpful in terms of less spending and more income in
an economy market.
 Performance Appraisal: This activity or tool which is mainly useful for the
organization in non-step revaluation of staff performance and its entire
contribution towards particular task or practice. This techniques is also known
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as annual or yearly review, it is the type of method that helps the
management to observe or measure the capability, development and
achievement of the employee's. In context of the agency crystal travel, this
techniques is useful for them to collect the accurate feedback of its employee
performance (Khan, Daddi and Iraldo., 2020). It is also shows the picture
about how much capable the individual are and gives suggestion to the
company to increase the salary or wages of the particular employee as well
provide them special bonus. It is the top most performance reviewer tool that
helps the management to understand and examine the overall report of the
employee easily.
 Reward and recognition Program: It is the type of scheme or program
which is regulated through the companies to acknowledge its employee's for
their share in the business success. A good or well designed program of
employee acknowledgment helps to attract and keep the more specialized or
professionals. It useful for the business manager to assure that staff feel more
satisfying, motivated and valuable to meet the target of the company. The
employees collects more rewards and bonus for their efforts from this
program (Waluszewski, Snehota and La Rocca., 2019). These rewards are
provides by the company on the basis of several objectives like quality, time
period or on behalf of the company policy. This program is useful for the
company Crystal Travel for influencing and motivating the staff towards the
business goals. After providing the rewards, the employee tries to complete
the work with their full efficiency because it is like an appreciation which gives
company to its employees for better performing or achieving the target.
The role of employee wellbeing in improving motivation
and performance
Well being employees indicates the wealth or heath of the individual person in
an organization and it include physical, economic or mental health. It is important
factor for business firm because, if the people are well-being then it will gives the
good result. In the organizations, it is tested through several ways such as behaviour
of the employee with the colleagues, what types of decisions he or she take and the
type of techniques they are following to. In business enterprises there are various
terms which impact the employee well being like hours of working, safety or security
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and salaries provided them on working area (Fathallah, Sidani, and Khalil., 2020).
Employees done the work effectively when they get the high well being, it increase
the person ethics and trust towards the work. Some of the function of employee well-
being in improving performance and motivation are described below:
 Employee's loyalty towards organization: If the company gives its
employees positive and healthy business circumstances and rewarded the
employees for their extra efforts then it outcome the increasing morale and
values of the employees. It is also vital for the crystal travel for developing and
expanding the business. Therefore, it is important for the company to provide
good surrounding and assistance to develop their trust towards employee
because it helps them in future when any typical condition arises.
 Evolve the amount of employee engagement: If employee engagement are
higher in the organization then it promote increasing loyalty, talents as well as
increases the organization performance and shareholders values. The
company goals also shows transparency in front of the employees. This is
also helpful for the Crystal Travel Agency in terms of achieving the business
target and goals effectively and efficiently.
 Develop Competition : The employee well-being would enhance the
productivity of the employee so that they may utilize the firm time by doing
well (Moeran., 2021). It develop the competition in the market place or among
the employees. In relation to the Crystal Travel agency, it basically creates
competition between employees for acquiring more rewards. It is the best plan
of action of the company to motivate their employees.
 Work Surroundings: Surrounding are most affected factor that increase or
decrease the employees efficiency. Good working environment gives good
results as well bad working environment gives bad result (Ibarra-Cisneros and
Hernandez-Perlines., 2019). It is important for the Crystal travel to provide the
best work environment to their employees because it helps employees to
work freely without any disturbance or any other problem.
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Conclusion
From the above report, it can be concluded that how the employee
contribution plays a big role in an organization or useful for the agency crystal travel.
It clarify the useful measures which are helpful for the organization to check the
performance of individual. It also explain different tools and methods which
enhances the firm and particular employee performance. It further, determine the
importance of employee well-being in organization or employee both the point of
view. It determine employee well being erase the gap between the management
system and employee as well improves the firm productivity.
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References
Santos, G., Murmura, F. and Bravi, L., 2018. Fabrication laboratories: The
development of new business models with new digital technologies. Journal
of Manufacturing Technology Management.
Wielsma, A.J. and Brunninge, O., 2019. “Who am I? Who are we?” Understanding
the impact of family business identity on the development of individual and
family identity in business families. Journal of Family Business
Strategy. 10(1). pp.38-48.
Yen, W.C. and Lin, H.H., 2020. Investigating the effect of flow experience on learning
performance and entrepreneurial self-efficacy in a business simulation
systems context. Interactive Learning Environments. pp.1-16.
Rossignoli, F. and Lionzo, A., 2018. Network impact on business models for
sustainability: Case study in the energy sector. Journal of cleaner
production. 182. pp.694-704.
Khan, O., Daddi, T. and Iraldo, F., 2020. Microfoundations of dynamic capabilities:
Insights from circular economy business cases. Business Strategy and the
Environment. 29(3). pp.1479-1493.
Waluszewski, A., Snehota, I. and La Rocca, A., 2019. What remains to be
discovered? Manifesto for researching the interactive business
world. Journal of Business & Industrial Marketing.
Fathallah, R., Sidani, Y. and Khalil, S., 2020. How religion shapes family business
ethical behaviors: An institutional logics perspective. Journal of Business
Ethics. 163(4). pp.647-659.
Moeran, B., 2021. The business of ethnography: Strategic exchanges, people and
organizations. Routledge.
Ibarra-Cisneros, M.A. and Hernandez-Perlines, F., 2019. Entrepreneurial orientation,
absorptive capacity and business performance in SMEs. Measuring
Business Excellence.
Jafari-Sadeghi, V., 2020. The motivational factors of business venturing: opportunity
versus necessity? A gendered perspective on European countries. Journal
of Business Research. 113. pp.279-289.
Chirapanda, S., 2019. Identification of success factors for sustainability in family
businesses: Case study method and exploratory research in Japan. Journal
of Family Business Management.
Thrassou, A., Vrontis, D. and Bresciani, S., 2018. The agile innovation pendulum:
family business innovation and the human, social, and marketing
capitals. International Studies of Management & Organization. 48(1). pp.88-
104.
Vanani, I.R. and Jalali, S.M.J., 2018. A comparative analysis of emerging scientific
themes in business analytics. International Journal of Business Information
Systems. 29(2). pp.183-206.
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Appendix: PESTLE Analysis of Crystal Travel
PESTEL Analysis is the most effective and effective way to understand and
influences the company performance. The Crystal Travel agency PESTLE Analysis
are as follows:
 Political factor: The company Crystal travel is influenced by the various
political factors or policies such as tariffs, rate of taxes and many other factors
that maximizes the expense of the business operation. The increasing cost of
fuel also increases the company traveling spending and decreases the
savings or income.
 Economical Factor: Economic condition are also play a role in influencing
the business firm. In context of Crystal travel business, economic are also
effected the management system. Economical factors which generally
impacted the business operation are generally include rate of inflation,
unemployment, exchange rate and so.on. The travel agency is majorly
effected from the currency value if it increases the sales of the company are
also decreases.
 Social Factor: This factors is basically indicates the consumer behaviour and
lifestyle as well as trend. If the demand of the traveling increase then quantity
of income are also increase similarly if it decrease income are also decreases.
 Technological Factor: It is the factor which is more demanding in the present
time because consumer attracts only on the products or service which are
new and digital. Crystal Travels have to do the innovation for increasing its
company standard and sales.
 Legal Factor: Legal factor is the type of factor which are controlled by the
government of the country. Legislative regulate different rules and regulation
for different sector which is generally depended on the size, structure and
nature of the business. The crystal travel agency also follows the government
policies for running its firm smoothly.
 Environmental Factor: This factor is majorly depended on the changes of
the environment in a particular area. There are several types of economical
factors such as change of weather or temperature as well disasters. Crystal
travel agency mostly affected from this situation because traveling are mostly
depend on climate of the destination area.
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