HRM Strategies: Enhancing Performance at Crystal Travel in London

This report assesses how Crystal Travel, a local travel agency in London, can enhance its performance through effective Human Resource Management (HRM) practices. It explores various tools and techniques such as Key Performance Indicators (KPIs), performance appraisals, 360-degree feedback, Management by Objectives (MBO), and Personal Development Plans (PDPs) to measure and improve organizational performance. The report emphasizes the crucial role of employee well-being, including mental, emotional, physical, and economic health, in boosting motivation and productivity. It also applies the PESTLE framework to analyze external factors impacting Crystal Travel's business, identifying potential risks and opportunities. The conclusion highlights the importance of HRM in achieving business goals and the need for employers to prioritize employee health and well-being to foster a positive and productive work environment.

People and
Performance

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Tools and techniques to enhance the performance of company.............................................3
Role of employee well-being in enhancing the motivation and performance........................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7
Books and Journals:................................................................................................................7
Online:....................................................................................................................................7
APPENDIX......................................................................................................................................8
PESTLE framework to analyse the key issues in external factors.........................................8

INTRODUCTION
Human Resource Management is all about focusing and organizing people within the
organisation. It is a process that covers several things such as planning, organising, directing,
managing, motivating or controlling the activities and performance of employees at the
workplace. As employees act as an important asset of the company, it becomes the key
responsibility of the HR to look over their performance and efficiency in order to attain the goals
of business (Cerutti, Prasad and Farella, 2019). The following report consider the company
Crystal Travel which is a local travel agency in London. It has involved small workforce in the
business which has been based on a traditional personnel department. It is seen that the
organisation have identified to enhance their performance level so that the company can expand
its business. For such purpose, the new HRM have been discovered in the business with some
key tools and techniques to improve the overall performance of business. In this report, the value
of employee well-being will be found in order to enhance performance, along with motivation.
PESTLE framework will be applied on company in order to identify the main issues in the
external environment as it could influence the business future growth and development.
TASK
Tools and techniques to enhance the performance of company.
Organisational performance can be understood as the examination of business
performance against its set goals and aims. In involves the actual results or outcomes against
with intended results. In case of Crystal Travel, performance management aids company become
more successful while standing out in the competition. As the organisation thinking to expand
their business operations, it becomes very necessary for them to measure, report and manage
overall performance to get the ultimate results in the business. The following are some tools and
techniques through which the company's performance can be measured and enhanced: Key performance indicators (KPI) and metrics: It is a tool that helps in tracking and
measuring the performance of business that is how well the business is performing with
their competitors in the market. It involves the business units, individuals, projects or
even whole organisation in order to track the performance (Ekpo and Loko, 2022). The
main agenda of this tool is allow rich data-driven performance conversations, along with
improved decision-making. In case of Crystal Travel, the managers can measure the

performance of overall business in order to know about whether the decision of
expanding business is appropriate or not. Performance appraisals: This tool of HRM used as the most common performance
management tool in the organisation. When it is used in a proper way, performance
appraisals are unbelievably powerful for matching the individual goals with the strategic
aims of the business. In case of Crystal Travel, it is essential for the HR department to
use the process of appraisal in a regular, fair, honest and constructive manner so that
employees can sense that their efforts and contribution to the company are valued and
worth by their senior authorities (Harris and Jones, 2019). 360 degree feedback: This tool delivers an overview of the individuals and their
performance based on the opinions around them, comprising their manager, supervisor,
peers, direct reports, customers, vendors and many more. Such outcomes are
confidentially verified and shown to the manager or employer. In respect of respective
organisation, this tool of measuring performance mainly used in the employee training
and development session. Management by objectives: It refers a process in which certain objectives are defined and
set to attain the each individual aim. It is suitable for completing specific task and work
that requires to be done one step at a time. Also, it aids in creating a culture of working
towards the shared objectives. In context of Crystal Travel, the HR use this tool in order
to calculate the individual performance with the set standards. In such way, they motivate
their employees while boosting their morale and contribution to the company.
 Personal development plan (PDP):A PDP defines as an action plan which is based on
the reflection, together with the awareness of an individual's performance and
requirements, establishing the goals for the future performance as well as the actions that
will help in developing personally and professionally (James and et.al., 2020). In the
chosen travel company, managers use this tool while understanding the certain training
and development needs for their employees. They help in setting out the goals in which
employees are required to grow while determining the actions to attain that growth or
aim. Through such plan, employees feel more invested in the business (Key Tools and
Techniques for Performance Management, 2021).

Role of employee well-being in enhancing the motivation and performance.
Employee well-being can be explained as the overall mental, emotional, physical and
economic health of the employees and workforce. It is affected by many factors such as the
decisions taken by them, relationships with co-workers, and the tools and resources they have
access to. Pay, hours and safety at workplace also have a huge role to motivate employees at
workplace. In respect of Crystal Travel, it is the duty of HR employers to give their employees
with the essential care and support for their mental and physical health. An employee well-being
strategy can aid employees feel supported and valued at work. It can also enhance their employee
engagement and motivate teams to attain and realise their aspirations (Lee and et.al., 2018). The
role of employee-well being in the business is discussed below: Keep employees loyal to the business: Employee who can see that their company and
employers comes with health benefits such as nutrition plan or comprehensive health
plan that provides them an access to healthy and nutritional meals, give higher
significance to the employment. Such kind of perks and health benefits make each
individual appreciate their workplace, more easily maintain their healthy lifestyle goals.
Crystal Travel employers can give more options to their employees such as on-site gym,
company exercise program, local gym membership and many more. Improve employee engagement numbers: Employees who are happy working at the
organisation are vitally to be more involved with the company that means they are more
emotionally connected to the business mission, more inspired to the end results and being
more productive at work. Employees who involve and engage with their colleagues, who
convey mirthfully with their seniors, who embed themselves in the workplace
surrounding, participate in business programs are better for the bottom line (Massetti and
et.al., 2018). In context of Crystal Travel, employers can offer health incentives that both
engage workers in the company and make them feel like their organisation is worthy. It
can boost the chances of exploding employee engagement statistics. Make employees more productive and focused: Individuals who are catered with the
appropriate nutrients, who eat brain boosting foods, who are kept hydrated perform better
in the organisation. The employers can clearly see the improvement in the productivity
level when they provide quality food to their employees in lunch, healthy snacks, easily
accessible ways to stay hydrated and much more into the office. In case of chosen

company, HR should take care of such concerns in their organisation as it is worthwhile
for the employees which helps in motivating and improving performance as a whole.
 Create competition to work: When the organisation offers such benefits and perks, it
helps in outshine the competition in the particular field (Murphy, 2020). Benefits and
perks aimed at maintaining employees mentally and physically strong are still
comparatively recess and hard to come by, which signifies that one will be stand out the
organisation for providing it. Job seekers will more compete for the positions they are
seeking to occupy and will be more incentivised, as well as will respond more positively
towards business (Proud and et.al., 2019). Hence, employers at the respective
organisation should implement different kinds of health benefits and perks for their
employees so that they can see what their organisation do for them and for their health.
CONCLUSION
It has been concluded from this report is that Crystal Travel is a famous domestic
company in London who looks for their expansion and due to such reasons they identified the
need to improve their HR department. So, in this report, several tools and techniques are found in
the company's context due to which the overall performance of the organisation can be increased
while attaining the intended results. These tools are MBO, PDP, 360 degree feedback and many
more. It is also seen that employee well-being is becoming an important part for the organisation
in order to attract and retain employees within the business. It is essential that employers should
focus on their employee's mental and physical health as it impacts their performance as well. HR
should also focus on the impact of the external factors as it contains several risks and
opportunities for the business.

REFERENCES
Books and Journals:
Cerutti, G., Prasad, R. and Farella, E., 2019, May. Convolutional neural network on embedded
platform for people presence detection in low resolution thermal images. In ICASSP
2019-2019 IEEE International Conference on Acoustics, Speech and Signal Processing
(ICASSP) (pp. 7610-7614). IEEE.
Ekpo, O.E. and Loko, O.O., 2022. Safeguarding the Cultural and Natural Heritage of the Jukun
People Through Music Composition and Performance. Cultural Arts Research and
Development, 2(1).
Harris, A. and Jones, S.H., 2019. Writing for performance. In Writing for Performance. Brill.
James, O. and et.al., 2020. Behavioral public performance: How people make sense of
government metrics. Cambridge University Press.
Lee, S.D. and et.al., 2018. Prospective memory and subjective memory decline: A
neuropsychological indicator of memory difficulties in community-dwelling older
people. Journal of Clinical and Experimental Neuropsychology, 40(2), pp.183-197.
Massetti, T. and et.al., 2018. Achievement of virtual and real objects using a short-term motor
learning protocol in people with duchenne muscular dystrophy: a crossover randomized
controlled trial. Games for health journal, 7(2), pp.107-115.
Murphy, K.R., 2020. Performance evaluation will not die, but it should. Human Resource
Management Journal, 30(1), pp.13-31.
Proud, E.L. and et.al., 2019. Measuring hand dexterity in people with Parkinson’s disease:
reliability of pegboard tests. The American Journal of Occupational Therapy, 73(4),
pp.7304205050p1-7304205050p8.
Singh, S.K., 2018. Sustainable people, process and organization management in emerging
markets. Benchmarking: An International Journal.
Zisk, A.H. and et.al., 2022. Improving longitudinal P300-BCI performance for people with ALS
using a data augmentation and jitter correction approach. Brain-Computer
Interfaces, 9(1), pp.49-66.
Online:
Key Tools and Techniques for Performance Management, 2021. [Online] Available through:
<https://bernardmarr.com/key-tools-and-techniques-for-performance-management/>

APPENDIX
PESTLE framework to analyse the key issues in external factors.
A Pestle analysis is a useful tool for the business organisation through which they can
identify the key opportunities and threats available in the macro picture of the industry
environment. In case of Crystal Travel, this framework is used by the managers to strategically
analyse and plan for the risks and threats in the environment. Political factors: Brexit in UK gives a major impact on the business of the chosen
company as this step has created various restrictions on the trade activities, together with
many of the people thinks that it will help in creating employment opportunities in the
country (Zisk and et.al., 2022). Economic factors: In UK, as the people come around the world to visit the tourist places,
they need to exchange their currency with the Sterling Pound so that they can spend the
same as per their convenience and requirement. It is challenging for the respective
organization if the exchange rate goes high, then, it can also impact on their customer's
visiting. Social factors: The changing taste and preference of the customers highly influencing the
demand and services of the Crystal Travel. It is a threat for the company, what if they are
not able to fulfil and satisfy the travelling needs of the customers such as sanitization,
sleeping bag liner, filtered water bottle and many more. Technological factors: As the world becomes technologically up to date and employ new
tools and equipment in the business which helps in overall growth and development.
Advanced tools and technology is important to exploit in the business as it can help
Crystal Travel to beat the competition while remain stand out in the industry. With such
tools, the respective company can give VR tours from travel agent, new and seamless
ways to check-in , adoption of smart speakers and much more. Legal factors: It is considered with laws and legislative actions imposed by the local
government or bodies for the benefits and protection of the people living in the country.
Being a travel agent, Crystal Travel need to consider the laws such as Health and Safety
Act, 1974, National Minimum Wage Act, 1998 and many more.

 Environment factors: This factor deals with another major concern for the company due
to the increasing pollution through an increased amount of tourists (Singh, 2018). Such
kind of pollution not only harm the local surroundings but also its natural resources
which is a tourist attraction.