Developing an Advertising Campaign for the Peperami Bite Product

This report outlines an advertising campaign for the launch of Peperami Bite, a new meat snack product by Peperami. The campaign aims to establish Peperami Bite as a household name, leveraging the brand's mascot, The Animal, and its three flavors: Original, BBQ, and Hot. The situation analysis identifies market opportunities and competition, while the objectives focus on creating awareness, increasing brand knowledge, and driving product usage among school children. The campaign seeks to persuade mothers of the health benefits for their children. Consumer insights highlight Peperami's corporate responsibility and positive brand image, which will be harnessed to achieve sales targets. The advertising strategy includes hiring a celebrity mom to endorse the product, emphasizing environmental responsibility, and providing customer support through a toll-free number and child-friendly website design. The report also details the campaign's scheduling and budget, covering market analysis, target audience identification, agency hiring, objective setting, media channel selection, advertising positioning, execution, and appraisal.

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ADVERTISING CAMPAIGN FOR A PRODUCT
An advertising campaign
University’s name
Submitted by
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Advertising Campaign in a business
Contents
Introduction.................................................................................................................................. 2
Situation analysis-........................................................................................................................ 3
Objectives of the campaign..........................................................................................................3
Desired effects of the campaign on targeted population..............................................................4
Consumer insights....................................................................................................................... 4
The significance of the advertising campaign..............................................................................5
Advertising campaign scheduling and budget..............................................................................5
References.................................................................................................................................. 7

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Advertising Campaign in a business
Introduction
In this paper, a meat snack organization named as peperami is considered. It is launching a new
product called as peperami bite. Now, there is a need to make ‘peperami bite’ a common name in
the market. Stepwise activities are planned and an advertising campaign is prepared to take the
idea of peperami bite to a wider audience (Elena, 2013). The brand mascot is The Animal which
needs to be propagated so that the targeted population easily identifies the brand. Original, BBQ
and hot are the three flavors for which advertising is needed. The market already knows about
the brand but there is need o to create awareness for the new product. Challenge is to convince
mum to rely on Peperami snacks for their children when they come home from school.
Situation analysis-
The opportunities and problems in the market are analyzed. It is observed that the market has
many competitors and they are bringing new products according to exigencies of time. But the
population is growing so there is potential for peperami to be a part of the game. Moreover, it is
an older and trusted brand in the market.
Objectives of the campaign
Following are the objectives of the campaign:
1. To create awareness regarding the peperami bite
2. Increasing knowledge about the brand in general and the product in particular
3. Increasing use of the brand among school children

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Advertising Campaign in a business
4. Creating a positive brand value
Desired effects of the campaign on targeted population
The children must find the product tasty and cost-effective so that they are able to persuade
mums to use the product. They need to think that the product is exclusively made to serve their
unique needs so they should change the diet plan and include the product in a regular diet.
Advertising is to accomplish the acceptance of Peperami Bite as a well-prepared snack for
children (Raudeliunien, Davidaviciene, Tvaronaviciene & Jouska, 2018). The objective of the
state campaign is to increase the sale of Peperami Bite among school children and adults, within
a span of 1 year. The campaign is measurable as it tends to achieve the quantitative target of
selling 10000 products. The single most important thing to say is to add the healthy Perperami
Bite in the regular diet of children to make them grow healthy (Frolova, 2014).
Consumer insights
The Peperami is a brand which fulfills its corporate responsibility and has a good record from an
environmental perspective. It supplies the product to the needy and allows them to choose among
various options depending upon their pocket size. It makes the products which are healthy and
economically accessible for everyone. So there is a good image among customers which can be
harnessed to reach the yearly target. The positioning tagline is to reach make the snacks
economically accessible for everyone, including aborigines. The brand personality is embraced
by every consumer and it lures the children trying the new product.

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Advertising Campaign in a business
The significance of the advertising campaign
The advertising campaign will target the intended population and make the right products
available for them according to their taste. To begin with, a celebrity mom will be hired to
persuade the mums including the product in the diet chart of the children. In addition to this, the
customers will be persuaded that environment hazard is negligible while preparing these snacks.
That will create an environment-friendly attitude and result in an increase in sales (Reinartz &
Saffert, 2013). The toll-free contact number along with website designing according to the taste
of children will yield positive results.
Advertising campaign scheduling and budget
Serial
number
Action By when Expenditure
1. situational and market analysis 1st December, 2018 $ 20,000
2. Identification of targeted population 10th December, 2018 $10,000
3. Hiring of advertising agency 20th December, 2018 $ 50,000
4. Identification of objectives of
campaign
25th December, 2018 $1000
5. Identification of traditional and
modern media channels
10th January, 2019 $10,000
6. Advertising positioning 31st January, 2019 $1000
7. Execution of developed plan 10th February, 2019 $ 30000
8. Appraisal 1st March, 2019 1000$

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Advertising Campaign in a business
Total expenditure- $ 1,22000

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Advertising Campaign in a business
References
Elena, P. (2013). A Case Study on the Influence of Public Advertising Campaigns in Child
Education. Social and Behavioral Sciences, 2(2), 686-689.
Frolova, S. (2014). The Role of Advertising in Promoting a Product. Centria University of
Applied Sciences .
Raudeliunien, D., Davidaviciene,V., Tvaronaviciene & Jonuska, L., (2018). Evaluation of
Advertising Campaigns on Social Media Networks. Sustainability , 2(1), 34-39.
Reinartz, W. & Saffert P., (2013). Creativity in Advertising: When It Works and When It Doesn’t.
Harvard Business Review, 2(3), 34-36.