Dissertation Proposal: SWOT Analysis of Pepsi-Cola in China Market

This dissertation proposal explores the application of SWOT analysis in Pepsi-Cola's strategic management within the Chinese market. It examines the concept of SWOT analysis, evaluates its use in Pepsi-Cola's strategic decisions in China, and provides recommendations for effective strategic management. The research employs a qualitative methodology, utilizing secondary data from various sources, including existing research, online articles, journals, and newspapers. The study delves into Pepsi-Cola's strengths, weaknesses, opportunities, and threats in the Chinese market, considering factors like diversification, distribution networks, branding, market focus, dependence on other companies, productivity levels, internet marketing, emerging market penetration, competition, and government regulations. The proposal concludes with recommendations for Pepsi-Cola to enhance its strategic management, including diversifying the business, minimizing market risk, focusing on developing and marketing growth, promoting healthfulness, and improving recycling processes to align with China's policies. This research aims to provide insights into strategic decision-making for multinational corporations operating in dynamic markets.

Dissertation proposal of “ Application of
SWOT analysis in Pepsi-Cola's strategic
management in China”
1

Abstract
The main purpose of this research paper is related to manage strategic report and it will
further analyse and make evaluation of Pepsi-Cola in their beverages industry. This further
includes the strategic methods and needed to be analyse through internal and external analysis,
furthermore it is related to strategic management and SWOT analysis of the company. This
research further conclude an effective attention and manage details as a strategic competitors
analysis in an effective and appropriate way. It is one of the managing global marketing shares
and growth which has become one of the world's largest process and manage soft drink in and
across the national boundaries. This paper further included about the strategic management to
gain competitive environment, through the use of SWOT analysis in the respective company. It
is basically intent of the marketing and manage the global market process for make effective
business player and manage the internal environment. This research conducted through
qualitative research methodology and on the basis of secondary data information. Here,
researcher work on different writer's point of view and manage the conceptual data in more
effective and appropriate way. In last few recommendations related to strategic management and
its policies are evaluated for the growth in market and gain wider range of strategic benefits in
china's market.
2

Table of Contents
Abstract............................................................................................................................................2
Introduction.....................................................................................................................................4
Initial situation and aim of the research......................................................................................4
Main Body.......................................................................................................................................5
Application of SWOT analysis in Pepsi-Cola's strategic management in the China..................5
What is the concept of SWOT analysis within the organisation?..........................................5
What is the use of SWOT analysis in Pepsi-Cola strategic management within China?.......6
What are the recommendations to Company for using effective strategic management?.....8
Research Methodology...............................................................................................................8
Conclusion and outlook...................................................................................................................8
Summary and conclusion............................................................................................................8
Outlook.......................................................................................................................................9
References.....................................................................................................................................10
3

Introduction
Initial situation and aim of the research
Among wide range of techniques, there are different determinants are used for make a
market position of the business entity. For the use of SWOT analysis, it is important to analyse
and used for keep a close watch on the company and there range of products in China market.
The chosen company for this project is Pepsi-Cola's which is second largest food and beverages
company in effective market share. The company is founded in 1965 and it is one of the
significant sources and achieve PepsiCo and it have joint venture with Chinese partners in
different management styles (Bonsu, 2019). It is one of the wholly owned operations from
Beijing and non-carbonated beverages in the market. The main aim is to achieve growth and
long term values to manage operations via creating competitive advantages for the growth in
product innovation. Pepsi Cola developed as a soft drink in 1898 and since which has gone for
managing most of recognized process in world. All the strategies and practices of the business
affairs of the company are overseen by the Board of directors (Kuo, 2019). This dissertation
proposal is basically related to analysing SWOT technique for managing strategic management
within respective company within China. It is beneficial for the readers to complete the study
and manage the time frame for completing address and manage the data in an effective and
appropriate way to collect data, manage structure and complete the analysis in more sufficient
process and achieve objective on time.
Rationale
The main reason for choosing this research is to establish the data and provide systematic
growth in eliminating issues and provide systematic growth in the market. This issue is
beneficial sources to achieve different data and manage SWOT application in an appropriate
sources. Furthermore, with the help of this method, researcher is able to gain personal and
professional growth (Lestari and Yunita, 2020). In personal context, researcher gain
communication, research, public presentation skills. Whereas, in professional context, an
investigator enhance knowledge about SWOT application in the respective company in China
market. This will be helpful for researcher and readers to manage the data and provide
systematic growth in processing point of view and manage the application in systematic strategic
4

management of the respective company in market. To achieve the objective within the company
and gain systematic review for address issues and work systematically.
Research aim and objectives
Aim: To analyse the application of SWOT analysis in Pepsi-Cola's strategic management in the
China.
Objectives:
 To examine the concept of SWOT analysis within the organisation.
 To evaluate the use of SWOT analysis in Pepsi-Cola strategic management within China.
 To determine recommendations for the Company for using effective strategic
management.
Research questions
 What is the concept of SWOT analysis within the organisation?
 What is the use of SWOT analysis in Pepsi-Cola strategic management within China?
 What are the recommendations for the Company for using effective strategic
management?
Structure of the paper
The structure of the research proposal and report is basically divided into three major
parts, that includes introduction, main part and conclusion of the research report. Depending on
the scope of the project, these three major parts are subdivided into two main segments. These
are further provide wide range of information related to make a well connection to the title of the
paper. It will be helpful in conducting an appropriate dissertation proposal and achieve
objectives on time with low cost processing. This paper helps the readers to gain knowledge
about SWOT analysis of Pepsi-Cola and its strategic market operations within China (Pesce and
et.al., 2018).
Main Body
Application of SWOT analysis in Pepsi-Cola's strategic management in the China
What is the concept of SWOT analysis within the organisation?
As per the view of Nizaml (2022), It is one of the incredible and valuable business tools
and work significantly within the time period. Doing SWOT analysis, the company can be able
to gain wider range of network and complete the need of managing strategic management.
5

SWOT analysis is a tool of assessing an organisation's strength, weaknesses, opportunities and
threats. It affects the organisation both internally as well as externally that provides good
decision to the organisation (Zhao, Xiong and Chen, 2021). It can be useful for accessing
products and projects of an organisation. It depicts the actual performance and activities of
employees. The SWOT analysis has been adopted by most of the organisation because it helps in
decision making. It is a continuous as well universal phenomenon that helps to all types of
organisation. It is useful for future predication such as increasing and decreasing of supply and
demand by knowing the prices of goods and services (SWOT Analysis, 2022). It provides base
for various types of analysis in the market along with growth and strategy which helps in policy
formulation. SWOT analysis is a useful framework that controls the affairs of organisation such
as threats and weaknesses.
What is the use of SWOT analysis in Pepsi-Cola strategic management within China?
As per the view of Jurevicius (2022), SWOT analysis is one of the significant factor to
enhance the company's competitive advantage and it will those factors. The strength,weakness,
opportunity and threats are describe in details. There are several strategies and it can be
enhanced for being growth and being the third largest food and make beverages company in
China. Some of the strengths of the company are discussed below:
Strength:
 Diversification: Pepsi-Cola runs the different products, and it earn a lots of revenue in an
effective and appropriate ways. The company has realized a large market and make a
diversification in china's market. It is further helpful in managing data and provide wide
range of diversification within the business environment (SWOT Analysis of PepsiCo,
2022).
 Distribution network: Pepsi-Cola have a strong distribution network and strengthen the
need to enable the customers to easily for managing company's products in an effective
manner. This will further enhance the need and manage distribution channel to enhance
the ability of Pepsi-Cola company (HIDIROĞLU, 2019).
 Branding: Pepsi-Cola in china is one of the most significant and effective branding
proposition and it is recognition the branding for facilitating the loyalty in an inter brand
facility. This will enhance the sales and manage repetitive sales for contributing within
6

the business environment to contribute for manage annual representative growth within
china.
Weakness:
 Focus: Due to have diversifying market, the company is needed to be tended and divided
into concentration on each of the products and make competitors. This has been
negatively affected for different products by the company.
 Over-dependence on other companies: It sales to different companies of their products,
which become the weakness, as Pepsi-Cola depends on china's retail industry. It further
implies for the business for fortunates and influenced by the policies and discount rates of
another company (Lestari and Yunita, 2020).
 Low level of productivity: Pepsi-Cola had a close image of nearly 200000 employees
and it is needed for managing employees in different sectors. It is the company which is
beneficial for managing working and unable to meet different elastic demand in an
appropriate and effective manner.
Opportunity:
 Internet Marketing: The another opportunity for the company would be internet market
and commercing strategies adopt by the wide range of market. It will be helpful for
analysing need and manage the data for online and indispensable market growth.
 Efforts to Penetrate Emerging Markets: The company is now tap into the new market
which is needed to be analyse on the basis of china products market. This company is
needed to manage different sectors for reducing new dependence on US market and plan
a massive growth in the market (Köseoglu and et.al., 2019).
Threat:
 Competitors: There are different range of competitors within and outside the market and
it is needed to manage data and provide most competitive market to engage in the
products with high competition.
 Government regulation: It may affect the sales and anticipated the growth of market for
managing state of manufacturing and distribution for managing food market in the
competitive business that highly impacted on Pepsi-cola market (SWOT Analysis of
PepsiCo, 2022).
7

What are the recommendations to Company for using effective strategic management?
As per the view of Young (2022), after analysing the strength and effectively work on the
base of major issues and swot factors for considering different segments and overcome the threat
to the company. It is needed to use diversifying the business and minimize the market risk in an
effective and exposure ways. Furthermore, the company is needed to be analyse and manage the
working in most developing and marketing growth in the firm for manage revenues and
considered different process in market (Yu and Li, 2018). The company further should make
healthfulness to attract and use more customer's growth in the market. In last Pepsi-Cola is
needed to manage and recycling the process to address and manage china's policies within
specified working environment within the company (PepsiCo SWOT Analysis &
Recommendations, 2022).
Research Methodology
In order to complete this project, researcher choose effective methodology for complete
systematic growth and try to achieve objectives in more essential way. It will include the
qualitative research methodology which basically include the secondary research data to
collect resources in effective way (Najib and et.al., 2021). Furthermore, the data is collected
through, existing researcher's point, online article, journals and newspaper to complete
systematic process. It further helps the researcher to gain data and manage sources for improving
knowledge and practices in more efficient way. It is one of the effective method to complete an
understanding for manage data and provide for make effective development to achieve
systematic growth in market to complete objective and achieve aims.
Conclusion and outlook
Summary and conclusion
From the above research proposal, it has been analysed that working effectively and
manage the data in managing swot analyse tool and different sectors within china market. It is
further analysed to manage working and make sure for having versatile nature for providing
business strategy tools. Researcher can bring more awareness about the project and accomplish
swot analysis and its role in managing strategic management within the company for work
specifically within the market. This research would be helpful in managing data and provide
8

systematic growth in manage appropriate data and achieve different factors to get effective
success in order to apply appropriate management comprehensively.
Outlook
From the above research proposal, the researcher gain the appropriate information about
the tool of swot analysis are helpful for manage data and provide significant growth. The use of
effective strategic management is basically related as per the need of china market. The working
condition of china market are relatively associated to effective strategies via working on internal
and external environment. These outlook are associated for manage the sources and provide
significant growth in managing data and work appropriately in manage application of swot
analysis in china's marketing condition.
9

References
Books & Journals
Bonsu, S., 2019. Strategic management: The concept of competing with self. Journal of
Marketing and Management, 10(2), pp.20-44.
HIDIROĞLU, D., 2019. An application of SWOT analysis as a strategic planning tool: A case of
Cadbury, Inc. in confectionery industry. Uluslararası İktisadi ve İdari İncelemeler
Dergisi, (25), pp.153-164.
Köseoglu, M.A., Putra, E.D., Yi, X., Okumus, F. and Zhao, X., 2019. Strategic decision tools
and organizational performance in the hotel industry. Journal of China Tourism
Research, 15(1), pp.15-32.
Kuo, L.H., 2019. A Study of Competitive Advantage Strategy for Taiwan Tea Franchise
Business in China.
Lestari, T.I. and Yunita, L., 2020. The application of SWOT analysis as a basis for determining
marketing strategies. Enrichment: Journal of Management, 10(2, May), pp.25-29.
Najib, M., Sumarwan, U., Septiani, S. and Fahma, F., 2021. Application of SWOT-AHP to
develop organic food marketing strategy. Academy of Strategic Management Journal,
20(1), pp.1-8.
Pesce, M., Shi, C., Critto, A., Wang, X. and Marcomini, A., 2018. SWOT analysis of the
application of international standard ISO 14001 in the Chinese context. A case study of
Guangdong Province. Sustainability, 10(9), p.3196.
Yu, S. and Li, G., 2018, July. Study on technology roadmap of plant extract industry in china. In
2018 15th International Conference on Service Systems and Service Management
(ICSSSM) (pp. 1-5). IEEE.
Zhao, H., Xiong, H. and Chen, J., 2021. Regional Comparison and Strategy Recommendations
of Industrial Hemp in China Based on a SWOT Analysis. Sustainability, 13(11),
p.6419.
Online
PepsiCo SWOT Analysis & Recommendations, 2022. [Online]. Available
through:<http://panmore.com/pepsico-swot-analysis-recommendations>
SWOT Analysis of PepsiCo, 2022. [Online]. Available through:
<https://ivypanda.com/essays/swot-analysis-of-pepsico-research-paper/>
SWOT Analysis of PepsiCo, 2022. [Online]. Available through:
<https://strategicmanagementinsight.com/swot-analyses/pepsico-swot-analysis/>
SWOT Analysis, 2022. [Online]. Available through: <https://smallbiztrends.com/2021/11/swot-
analysis-examples.html>
10