Pepsi: Analysis of Social Media Marketing Strategies and Campaigns

This presentation analyzes Pepsi's social media marketing strategies across Facebook, Twitter, YouTube, and LinkedIn. It examines the purpose of each platform, providing evidence to support the analysis. The presentation identifies and evaluates both high-quality and low-quality posts, explaining the reasoning behind the assessments. The analysis includes a discussion of Pepsi's promotional campaigns, such as the launch of a mini can and the New Year's Eve campaign, providing insights into their effectiveness. The presentation is designed as a PowerPoint presentation with APA in-text citations and a dedicated resources slide. The analysis is based on a review of Pepsi's social media presence and incorporates academic references to support the findings. The presentation highlights the differences in engagement across the platforms and the impact of the marketing campaigns. The presentation's content is concise and offers a comprehensive overview of Pepsi's marketing strategies and campaigns.

Running head : PEPSI
Pepsi
Name of the student :
Name of the university
Authors note

1PEPSI
1. Pepsi is one of the most well-known brands. The Facebook page of the brand has less
interaction in comparison to other brands. Facebook page of the brand is mainly used for
promotional purposes, and in order to run the marketing campaigns in order to derive
sales. The strategy is to brand recall (Farazuddin, Ahmed & Maddali, 2016). The Twitter
strategy of the brand is aggressive, which is used by the marketer. The strategy is well
planned and does not overuse the media and tweet once a day (Yadav, Kamboj &
Rahman, 2016). In the case of Pepsi, the engagement is higher than that of Facebook and
uses the platform for photo-based marketing. In youtube, Pepsi uses it aggressively post
videos.
2. One of the high-quality posts on the Instagram page of the account is the launch of the
new mini can. The post is dated 16 October 2019. It is a 5-second video that shows the
picture of various animals cutely posing and at once grab the attention of the viewers,
especially with the background sound. The post is of good quality because it does not
take the traditional route and is unique and engaging.
3. During the new year eve, the brand launched the various campaign on the zodiac sign.
Firstly the post was very clichéd and have been done before, and secondly, the posts in
the graphics were not very high quality, and there were several mismatches in the
graphics. The posts did not match the standard of the company.

2PEPSI
References
Farazuddin, S., Ahmed, F., & Maddali, A. (2016). Article on Pepsi’s Promotional
Strategies. Journal of Management Research and Analysis, 3(1), 56-58.
Yadav, M., Kamboj, S., & Rahman, Z. (2016). Customer co-creation through social media: The
case of ‘Crash the Pepsi IPL 2015’. Journal of Direct, Data and Digital Marketing
Practice, 17(4), 259-271.