This report provides a comprehensive analysis of Pepsi's marketing strategy, examining its approach to perceptual mapping, competitor analysis, market segmentation, and targeting strategies. The report delves into Pepsi's use of corporate social responsibility (CSR) to gain a competitive edge, its segmentation strategies targeting different demographics with products like Pepsi-Cola and Pepsi Diet, and its focus on brand promotion and product differentiation. It highlights Pepsi's positioning in the non-alcoholic beverage market, its international presence, and its efforts to address health-conscious consumers. The report also discusses the company's reliance on reseller marketing and e-commerce, and concludes by emphasizing the importance of advertising, user experience, and product quality to maintain a strong market position while addressing challenges like counterfeit products. References from Marketing Insider, Marketing91, and Research Methodology are included.