A Report on Pepsi's Promotional Strategies and Marketing Mix Analysis

This report analyzes Pepsi's promotional strategies and marketing mix, highlighting their effectiveness in building a strong brand image and fostering consumer loyalty. The analysis covers how Pepsi targets its market through various promotional activities, including brand ambassadors, news media, social media, and online tools. The report emphasizes the importance of promotion as a key tool for business growth and sustainability, discussing how Pepsi utilizes the 7Ps of marketing to achieve its objectives. It also explores how Pepsi uses pricing and promotional activities to maximize profitability and cater to customer needs by analyzing their requirements. The report concludes that Pepsi's focus on promotional strategies plays a vital role in maintaining its market presence and achieving business success.

PORTOFOLIO
Marketing mix refers to tools used by
firm to achieve or pursue marketing
objectives and implies core of marketing
strategies. It means presenting right product
at right place at right cost with right
promotional activities. Marketing mix
denotes 7P's of marketing strategies. It helps
in determining every perspective of business
strategies.
Pepsi is a well-known brand that caters
quality services to customers by analysing
their requirement and need. Firm always
implement effective strategy in their business
practices as pricing, promotion and many
more that helps in maximising business
profitability as well as growth.
PROMOTION STRATEGY OF PEPSIINTRODUCTION
Pepsi retain their strongest image in the market with its effective promotional strategies. They
majorly target youngsters by providing them quality services through their drinkable products.
They basically promote their products through various Brand ambassadors. They implement
news media, social media, print media as well as online tools to updates their customers with
effective business services. All these activities assist them in building strong connection with
service users by a strong interaction practices. Pepsi has an effective performance in the target
market that assist them in gaining consumer loyalty toward their firm for a long run.
From the above analysis, it has been identified that promotion is a most impactful tool that assist
in building strong image in target market. On the basis of these practices, an organisation can