PepsiCo's EVOLVE: A Business Development Presentation

This presentation provides a comprehensive business development plan centered around PepsiCo's introduction of a new health drink, EVOLVE. It begins by identifying a market gap: the demand for a vitamin-rich health drink with Vitamin C and zinc. The presentation then proposes EVOLVE as the solution, highlighting its benefits for the immune system. A detailed market and competitive analysis is presented, exploring PepsiCo's position within the food and beverage industry. The business concept and model are outlined, emphasizing strategies to increase profitability and consumer base. The presentation further discusses differentiation and competition strategies, including sustainable packaging and vegan ingredients. A marketing strategy focusing on social media and targeting various consumer segments is also detailed, alongside an investment and financing plan that suggests bank loans or angel investors. The conclusion emphasizes the competitive advantage gained by filling the market gap and building a strong customer base through effective marketing. References to relevant research papers are included.