Mission and Vision Statement: A Comparison of Pepsico and Coca-Cola

This essay provides a comparative analysis of the mission and vision statements of Pepsico Inc. and Coca-Cola Ltd., two major beverage companies. It examines the core values, strategic focus, and management priorities reflected in their statements. The analysis highlights Pepsico's emphasis on financial performance and corporate social responsibility, while Coca-Cola prioritizes sustainable growth and product innovation. The essay also discusses the importance of mission and vision statements in providing organizational direction, guiding decision-making, and communicating core values to stakeholders. Ultimately, the essay concludes by summarizing the differing approaches and objectives of the two companies as revealed through their mission and vision statements.

Running head: FINANCE
Finance
Name of the Student:
Name of the University:
Author’s Note

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Introduction
The assessment considers the mission and vision statement of two companies which are
engaged in the business of supplying beverages. The companies which are selected for this
assessment are Pepsico Inc and Coca-Cola Ltd. The assessment aims to make a comparison
between the mission and vision statement among the two selected companies and determine the
core values which are associated with the company. The assessment would also be assessing the
focus of the management of both the companies while formulating the mission and vision of the
companies.
Discussion
The main purpose of vision statement is to effectively formulate a plan for achieving
long-terms goals of the business and also for strategic decision making of the business. The
vision statement of Pepsico Inc focuses on achieving top-tier financial performance with
sustainability and ensure that the business also positively responds to the corporate social
responsibilities of the business (PepsiCo Home., 2018). On the other hand, the vision statement
of Coca-Cola company aims at achieving quality growth along with sustainability. In addition to
this, the business aims to provide the world with new variety of beverages and thereby enhance
the profitability and productivity of the business (Kosmützky & Krücken, 2015).
The mission statement of both the companies are also related to the strategic decision-
making process and are aimed towards achieving the long-term goals of the business. The
mission statement of Pepsico Inc aims to serve the customers with the best quality of food
products and beverages which can be healthy, convenient and affordable. The mission statement
of Coca-Cola aims to make a difference in the world and introduce new products in the market

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which can create value from the products which is offered by the business. The mission
statement of both the companies are a bit different as the long-term objectives and motives of the
business is shown to be different (Coca-Cola Journey Homepage, 2018). The vision statement of
Pepsico Inc is a bit different from Coca-Cola as the business focuses on financial performance
and corporate social responsibility while the business of Coca-Cola aims towards sustainable
growth of the business. The emphasis of Pepsico company is more towards corporate
responsibilities towards the people and society along with achieving new heights in financial
performance of the business. The mission and vision statement of Pepsico are formulated in such
a way such that the needs of the general society are considered along with the usual goal of the
business to enhance the profitability of the business. In the case of Coca-Cola company, the
management of the company is trying to achieve sustainable growth and is less inclined towards
more contribution towards the society. The company wants to appropriately develop new
products and create value for the customers and thereby also increase the overall revenue which
is generated by the business.
The importance of mission and vision statement of a company are considered to be a
significant part of the policies of the business (Srivastava, Franklin & Martinette, 2013). The
vision and mission statement provide unanimity of purpose to the organization and thereby also
ensures that there is a sense of direction among the different departments for ensuring that the
common goals of the business are achieved. Vision and misstatement provides a guideline on the
basis of which different activities are to be conducted in pursuance of the objectives and goals of
the business (Rajasekar, 2013). In addition to this, the statements set a tone in the decision-
making process which helps the management of the company to appropriately formulate
strategies in businesses (Babnik et al., 2014). In other words, the vision and mission statement

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allow the management of both the companies to appropriately translate the core values and
objectives of the business into work structures for ensuring that appropriate practices are
followed in the business. Another major function of the mission and vision statement is to ensure
that the users of the financial statements and those people who are associated with the company
are clear about the core function and values of the company and in respect to such values judge
what activities are carried out by the business for the purpose of achieving the vision and goals
of the business.
The mission statement mainly considers what the business needs to do in order to ensure
that the long-term goals of the business are achieved. The mission statement aims to effectively
portray the goals of the business.
Conclusion
The above discussion shows the mission and vision statement of Pepsico and Coca-Cola
and also highlights the difference in the approach which is followed by both the organization and
also shows the different core objectives and goals of the business. The above discussion shows a
comparative analysis of the mission and vision statement of both the companies and examines
the core values and functions of both the businesses.

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Reference
Babnik, K., Breznik, K., Dermol, V., & Trunk Širca, N. (2014). The mission statement:
organisational culture perspective. Industrial Management & Data Systems, 114(4), 612-
627.
Coca-Cola Journey Homepage (2018). Coca-Cola Journey Homepage. The Coca-Cola
Company. Retrieved 29 December 2018, from https://www.coca-colacompany.com/
Kosmützky, A., & Krücken, G. (2015). Sameness and difference: Analyzing institutional and
organizational specificities of universities through mission statements. International
Studies of Management & Organization, 45(2), 137-149.
PepsiCo Home. (2018). PepsiCo, Inc. Official Website. Retrieved 29 December 2018, from
https://www.pepsico.com/
Rajasekar, J. (2013). A comparative analysis of mission statement content and
readability. Journal of Management Policy and Practice, 14(6), 131-147.
Srivastava, M., Franklin, A., & Martinette, L. (2013). Building a sustainable competitive
advantage. Journal of technology management & innovation, 8(2), 47-60.