Employee Motivation in PepsiCo: A Study of Pakistani Operations

This dissertation investigates the relationship between PepsiCo's organizational culture and employee motivation within the context of its Pakistani operations. The research explores the dynamic business environment and its impact on the firm's internal dynamics, focusing on how company culture influences employee engagement and performance. The study is structured into eight chapters, covering the background of the topic, research aims and objectives, a comprehensive literature review on company culture and employee motivation (including both intrinsic and extrinsic factors), and a detailed research methodology. The analysis chapter presents findings from a survey of 100 PepsiCo employees, utilizing descriptive, inferential, correlation, and regression analyses to test hypotheses. The dissertation concludes with a discussion of the results, limitations of the study, recommendations for PepsiCo management, and suggestions for future research. The research highlights the significant impact of organizational culture on employee motivation, emphasizing the need for strategic interventions to foster a positive and productive work environment.