BTEC Higher Nationals: PepsiCo Marketing Essentials Report Analysis

This report provides a comprehensive analysis of PepsiCo's marketing plan, developed for a BTEC Higher National Diploma in Business. It begins with an introduction defining marketing and outlining the marketing plan's objectives. The report includes an executive summary, mission and vision statements, and a detailed situation analysis encompassing financial performance, value chain analysis, and product portfolio analysis. It also examines the external environment, including political, economic, social, technological, environmental, and legal factors (PESTLE). The competitive analysis focuses on threats from competition, new entrants, buyer and supplier power, and substitutes. The internal environment is analyzed, highlighting strengths, weaknesses, opportunities, and threats (SWOT). Furthermore, the report delves into the STP strategy (segmentation, targeting, and positioning) and the company's marketing strategies. The conclusion summarizes the key findings and references used in the report. This report provides a thorough overview of the marketing plan, demonstrating the application of marketing principles in a real-world business scenario.

MARKETING ESSENTIALS

TABLE OF CONTENT
• IntroductionIntroduction
• Marketing plan
• Analysis
• Competitive analysis
• STP
• Conclusion
• References

INTRODUCTION
• Marketing is defined as the activity of the
business which is related to the selling a product
of the company. It includes finding out the
requirement of customers and determine weather
it is possible produce it at the right price.
• Marketing plan refers to the business operation
document which describe the advertisement and
promotional tool for reaching the target market of
the company

Executive summary
• This presentation involves the development and evaluation of the
marketing plan for Pepsi-Co company in terms of creating new brand
extension.
• Marketing plan includes the overview of the company in terms of its
vision, mission and also defines situation analysis, pestle and swot
analysis of the company.

Marketing plan of Pepsi-Co
Mission statemen
The mission statement of the Pepsi-Co is to be the worlds
the largest premier customer product company through
providing better quality foods and beverage.
Vision statement
Be the global leader in convenient food and beverage
with improving all aspect of world in which company
operates such as environment, social and economic
factors.

Situation analysis
• It can be effectively done through market analysis of
the Pepsi-Co company which analyse the both the
internal and external business environment of the
company.
• . It is the vital that Pepsi-co company carefully monitor
both these environments
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Financial performance analysis
• Pepsi-Co has to manage the production, distribution and strong control
over its expenses and maintained a significant earning and profit for its
shareholders.
• . It is the prediction of the events relating to expected cost and revenue
for creating the new brand extension which includes research cost,
product development cost, promotion and distribution cost.
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Value chain analysis
• it is an analytical tool which used to identify the ways in which
company create the value for customers. Pepsi-co portfolio produce the
22 brands including Pepsi-cola, Tropicana, mountain dew and diet
Pepsi.
• Inbound logistic practice of each Pepsi-co reflect the nature and
quantity of raw material used. It produces the cheap and testy drink for
every on including the children and adults which is available almost
everywhere.
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Product portfolio Analysis
• Pepsi-Co is considered as the market leader because it is the big brand,
which earn huge revenue from the market during the year and also get
the good profit over the sell of its product.
• For example if company create the new brand extension for Pepsi-cola,
it prepared products in vast numbers which will helps in getting the
attention of the consumers towards the firm.
• The new product extension have great value and people can use them
during their functions or parties in their offices.
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External environment analysis
Political factor-
this factor affects the marketing plan of the Pepsi-Co because it operates its
business operation at the global level and the instability in the government
rules and regulation affect the business activities of the firm. But major
economies like the US and Canada are politically stable which present the
growth opportunities for the Pepsi-Co.
Economic factor
it also affects the growth and profitability of the firm due to changes in the
inflation rate, economic stability and tax rates. Increasing the prices of the
raw material is also mentioned as the important economic factor which
affect the cost of products.
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Cont….
Social factor
society culture and way of doing things affect the culture of an
organisational environment. The marketing plan is to be created
according to the need and wants of consumers about the products so
that it results in the high productivity and profitability of the firm.
Technological factor
technological advancement has great impact on the marketing plan of
Pepsi-Co. A firm have to not only do the technological analysis but also
the speed at which technology disrupt that industry. It includes the rate
of technological diffusion which decrease the income of the Pepsi-Co.
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