This presentation provides a comprehensive overview of PepsiCo's marketing strategy, encompassing the marketing mix (product, price, place, promotion), PESTEL analysis (political, economic, social, technological, legal, environmental factors), and SWOT analysis (strengths, weaknesses, opportunities, threats). It highlights PepsiCo's value pricing strategy, extensive distribution network, and use of celebrity endorsements. The presentation also addresses the challenges PepsiCo faces, such as competition from Coca-Cola and concerns about health-conscious consumers. The conclusion emphasizes PepsiCo's use of undifferentiated targeting strategies, and the recommendation suggests enhancing online presence through social media to improve overall sales and customer reach.
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