Evaluating Vision and Mission Statements at PepsiCo - Business Report

This report evaluates the mission and vision statements of PepsiCo, examining their key characteristics and alignment with ideal statements. The analysis includes a table assessing the presence of essential elements in PepsiCo's mission and vision. The report explores how these statements relate to organizational priorities and individual/team performance, identifying any gaps. It highlights PepsiCo's focus on global consumers, affordability, and sustainable growth, linking these factors to the company's values and vision for financial stability and corporate social responsibility. The study references key academic sources to support its findings, providing a comprehensive overview of PepsiCo's strategic approach.

Running head: EVALUATING VISION AND MISSION STATEMENTS AT PEPSICO
Evaluating Vision and Mission Statements at PepsiCo
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1EVALUATING VISION AND MISSION STATEMENTS AT PEPSICO
1. Key characteristics of ideal mission and vision statement of PepsiCo
Characteristics Yes/No
Mission statement
Basic product and service to
be offered
Yes
Primary markets No
Unique benefits, Features and
advantage
No
Technology to be used No
Fundamental concerns Yes
Managerial philosophy of the
firms
Yes
Public image sought out No
Self-concept of business
adopted
Yes
Brief-so that the employees
can remember it
Yes
Verifiable No
Bound by timeline No
Current-updated by ongoing
basis
No
Focused-lists a few aspects of
organisation’s performances
Yes

2EVALUATING VISION AND MISSION STATEMENTS AT PEPSICO
Vision statement
Understandable Yes
Inspiring Yes
Stretch No
2. How do the mission and vision statements relate to the eight characteristics of an ideal
mission statement and vision statement? What are the gaps?
An ideal mission and vision statements have some of the general principles. The mission
statement must be succinct that can preferably brief to describe the target of the organisation
(King, Case & Premo, 2014). The mission statement should be memorable as the organisation is
able to remember the key elements. Mission statement needs to inspire the employees and
stakeholders of the organisation as the unique set of words focusing on different sides of the
organisation. The organisation needs to make the mission statement a realistic one so that the
description must be presented centric and it resembles the aim of the organisation. The mission
statement is the description of the present and it does not highlight the vision of the future (Efe &
Ozer, 2015). One of the important factors of the mission statement is to highlight the current
factors of the environment. The priorities of the organisation should be highlighted through this.
Organisations priorities can change with time and this needs to be focused on the current mission
of the organisation.
The vision statement of an organisation needs to be feasible and precise. It is completely
future-centric that leads to actions of the organisation (Drezner, 2017). The vision statement
must be motivating and it should be distinctive. The vision statement should highlight objectives
of the organisation with components of the organisational strategy.

3EVALUATING VISION AND MISSION STATEMENTS AT PEPSICO
A mission and vision statement must confirm the principles that an idea mission and
vision statements have. There is no guarantee that the management can highlight all the elements
of a mission statement; however, how it is well-worded. Mission statement needs to increase the
value of the organisation along with the vision it formulates, communicates and disseminates
(Kopaneva & Sias, 2015).
3. How useful are the mission and vision statements of the PepsiCo in linking
organizational priorities with individual and team performance?
The mission statement of PepsiCo mainly focuses on consumers around the globe,
affordability, convenience, products and financial rewards to employees and investors. Long-
term sustainable growth is another factor of the organisation that shows the organisation targets
the all types of consumers across the world, not any specific target customer group. PepsiCo
wants to make such products that can be applied to all types of customers not just the one group
of the irrespective of culture, background and variable (PepsiCo.com, 2018). The affordability is
the significance of pricing and the ‘word' premier describes the standard quality beverage items
offered by the company. The partnership with the employees and investors signify the
community partnership and stakeholders' engagement with the organisation. Core values of the
organisation are integrity, honesty and fairness to all.
The vision statement of the organisation implies majorly top financial performance,
sustainability and corporate social responsibilities. The main focus of the organisation is on the
corporate stewardship and triple bottom line of the CSR. PepsiCo is aiming towards the basic
business expectation of financial stability, environmental sustainability and stakeholders'
preferences. The ‘Three P's' factors of the organisation can enhance the brand image of the

4EVALUATING VISION AND MISSION STATEMENTS AT PEPSICO
organisation (Kopaneva & Sias, 2015). The major influences have been given to the corporate
policies and organisational development towards sustainability.