Quantitative Analysis of PepsiCo Websites Across Different Cultures

This report presents a quantitative analysis of PepsiCo websites across different cultures, examining how the company adapts its online presence to various regions. The study investigates the role of the internet in PepsiCo's marketing strategies, exploring website design, content, and the presence of people on the websites. The report analyzes data on internet audience size, website structure, marketing campaigns, and the presence of people based on gender and cultural indices. It compares websites across different countries, highlighting similarities and differences in design and content to understand how PepsiCo caters to diverse cultural contexts. The analysis reveals insights into PepsiCo's approach to global branding, consumer engagement, and the impact of cultural factors on website design and marketing effectiveness. The report also includes tables with statistical data to support its findings and draws conclusions about the effectiveness of PepsiCo's website strategies in reaching its target audiences worldwide. The report uses secondary research to gather data for its analysis.

RUNNING HEAD: QUANTITATIVE ANALYSIS ACROSS CULTURE OF PEPSICO
WEBSITES
Quantitative analysis across the culture of PepsiCo websites
Name of the student
Name of the university
Authors note

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QUANTITATIVE ANALYSIS ACROSS CULTURE OF PEPSICO WEBSITES
Executive summary
In this report a quantitative research is conducted which is based on the website designing
that PepsiCo is doing across the world. In this report it is shown how internet plays an
important role for the PepsiCo as a brand. This report also shows the quantities data about
different countries where PepsiCo is operating their business. A clear comparison is given in
this report regarding all the websites that PepsiCo has in all the countries.

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QUANTITATIVE ANALYSIS ACROSS CULTURE OF PEPSICO WEBSITES
Table of Contents
Introduction................................................................................................................................3
Purpose of the study...................................................................................................................4
Literature Study..........................................................................................................................5
Analysis of the PepsiCo websites..............................................................................................6
Discussion..................................................................................................................................7
PepsiCo’s internet marketing.................................................................................................7
The general structure of PepsiCo websites............................................................................8
Presence of people on the website.........................................................................................9
Presence of people on the website based on gender............................................................11
Presence of people on the website based on age..................................................................13
Marketing campaigns and competitions of PepsiCo............................................................14
Conclusion................................................................................................................................16
References................................................................................................................................17

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QUANTITATIVE ANALYSIS ACROSS CULTURE OF PEPSICO WEBSITES
Introduction
We are living in a world that is in the process of globalization. At first, it was only
about business but now it has become a huge global network. The international market took
place and it has a vast impact on the international economy. Hence it is influencing the cross-
culture contacts among different cultures across different countries. This happened due to
human behavior which is influenced by globalization. The culture is connected and has
become interconnected among every nation. This study focuses on the analysis across the
culture of the website of PepsiCo and how it has become an instrument and became a mode
of communication across the world. The internet plays a vital role in our life. Hence it is also
a very helpful marketing tool that every company uses in their marketing strategies. An
analysis has been done in the report to show the how PepsiCo used the internet for their
promotion. This report also showed that how PepsiCo is differentiating their official website
from each other in the different countries. With the help of their websites PepsiCo send
messages to their consumers regarding the launching new products and if there is any
marketing campaign done by them. The speed of information is very fast in the social media
therefore it helps the PepsiCo to spread the news rapidly with the help of the social media.
This study also focuses on the analysis of the PepsiCo’s websites and a clear comparison has
also been done.

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QUANTITATIVE ANALYSIS ACROSS CULTURE OF PEPSICO WEBSITES
Purpose of the study
The aim of this analysis is to focus on how the culture plays a vital role in the PepsiCo
website. This study completely focuses on the international brand like PepsiCo. With the help
of this study it tries to point out how the PepsiCo trying to build their business in every
culture. As they are operating in every corners of the world. With the culture they are even
creating their web designs so that the people of the region enjoy and get satisfied by seeing
them. This study shows the general structure of the website of the PepsiCo. It also shows the
elements that we can categorize by seeing their website. This study also shows whether there
is any difference or similarities of the websites in the different countries. Lastly a small
conclusion has been drawn from the study.

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QUANTITATIVE ANALYSIS ACROSS CULTURE OF PEPSICO WEBSITES
Literature Study
This study is a brief about the culture that the PepsiCo has adopted for doing business
across the world. It is also about the web designs that the company follows in differently in
the different countries. Google scholar has been used to finding the data for this quantitative
research. A quantitative data has been used to prepare this report.

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QUANTITATIVE ANALYSIS ACROSS CULTURE OF PEPSICO WEBSITES
Analysis of the PepsiCo websites
The quantitative analysis that is done on this report is based on much statistical
information that is used by the PepsiCo in the different countries where they are running their
business. The website is grouped based on the regions and the countries and then they were
analysed. It is important to clear that the all the observations that are stated in this report are
based on the company’s website. Collecting from there helps to provide the correlation
among each other. The elements of the analysis that are done in the report are shown in the
table with proper index.

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QUANTITATIVE ANALYSIS ACROSS CULTURE OF PEPSICO WEBSITES
Discussion
PepsiCo’s internet marketing
The following table is the internet audience in the year 2010:
Worldwide (June 2010) 1.97 billion
Asia 825.1 million
Europe 475.1 million
North America 266.2 million
Latin America 204.7 million
Africa 110.9 million
Middle East 63.2 million
Asia Pacific 21.3 million
The Internet plays a vital role in our life. It is a technology that helps us to connect. It
started to increase its popularity from the year 1995 and now it helps the business to spread
its news across the world. The internet audience of PepsiCo has started growing over the
year. This showed how the brands are increasing the audience of PepsiCo. The Internet truly
changed the whole world. As the days passing the internet as a technology is also becoming
more mobile. It helps the company to reach every people. It also helps to provide the
information and to give the latest updates about their products. PepsiCo claims the internet is
their best marketing tool because it is the fastest way to spread information to all its
customers. PepsiCo using the internet for their branding as well. They do their advertisement
on the internet by making several promotions and blogging. With the influence of the
internet, social media is also uprising where PepsiCo makes such promotion about their
products that attract more people to them. Hence the internet is helping PepsiCo to reach its
targeted audiences. Apart from that, it is also helping them to attract more people. With the
help of the internet, PepsiCo earned a large number of profitable customers for their
organization. Indeed, the trust of the consumers cannot be bought by the internet therefore the
company also has to take care of it. The marketing of PepsiCo is everywhere. The slogan of

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QUANTITATIVE ANALYSIS ACROSS CULTURE OF PEPSICO WEBSITES
them does penetrate to every life of the people. It made a trademark to their actual products.
The companies made a good relationship with their stakeholders with different marketing
tools. To build a trustful relationship with the customers the company needs to understand its
customers because only the internet won’t help that. Therefore to understand the culture and
concept is a vital part of marketing. Without understanding the culture of the market a
company cannot communicate.
The general structure of PepsiCo websites
The website of PepsiCo is designed to promote the products of Pepsi to every culture
all across the world. The websites that the company owns might be unique but they all have
but there is also many similarities among them. The first thing that PepsiCo’s website attracts
is the viewer’s attention. The cover page of many PepsiCo’s websites is lined up with their
brand videos and photos. It also provides new actions that are taken by the company. Every
PepsiCo websites have their product’s pictures for example Pepsi, Pepsi Max, and Diet Pepsi.
Many times the logo of PepsiCo is also there. The website has the link of their social media
accounts such as Facebook, Instagram, Twitter, and YouTube in different countries. The
marketing slogan of Pepsi is "The atmosphere of happiness" which can also be seen on their
official websites. They generally use the word party on their websites. PepsiCo is listed on 39
websites with over 6 geographical belongings in the world. Few countries share the same
PepsiCo’s website like www.pepsiarabia.com and this is accessible in countries such as
Israel, Lebanon Syria, UAE and Nigeria. The countries that don’t have their own PepsiCo
websites share the website with their neighboring countries. The website of the PepsiCo is a
feature with:-
 Demographic
 Gender

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QUANTITATIVE ANALYSIS ACROSS CULTURE OF PEPSICO WEBSITES
 Marketing campaigns
 Symmetry
 Current information about the products
 Videos and sounds
 Company news
Presence of people on the website
The presence of people is one of the important factors for PepsiCo to analyze how
many people are visiting their website. The research of this feature is done in this study. In
the earlier research that was done on PepsiCo about the people visiting their website showed
that is a very less number of people who used to visit their website. They calculate it by
seeing the lower IDV index that reflects in the collectivism. It is also true that there are many
websites in the company where people don't even visit.
In the below table the countries are shown from where the people are not there on their web
page:
Country/Index IDV
Portugal 27
Romania 30
Arab World 38
Slovakia 52
Israel 54
Malta 59
Poland 60
Finland 63
Norway 69
Sweden 71
Belgium 75
Canada 80
Hungary 80

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QUANTITATIVE ANALYSIS ACROSS CULTURE OF PEPSICO WEBSITES
Netherlands 80
Australia 90
USA 91
From the above table, it shows that 81% of countries having no people on the main page of
PepsiCo’s website that is they are rather more individualistic.
The groups of people presenting on the website says the altogether relationship and a good
connection and this reflects a good culture.
Many countries have groups of people on the official page of PepsiCo’s website. The result
for PepsiCo is presented in the below table.
The following shows the list of countries having a group of people on the company's website:

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QUANTITATIVE ANALYSIS ACROSS CULTURE OF PEPSICO WEBSITES
To count on the countries as per the table, the group of people who access the main page of
PepsiCo is 73% out of 11 countries there are a total of 8 countries that have low IDV which
means they tend to
maintain a collective
culture in the particular
country. In the previous study,
it is found that people prefer
to communicate
with the person when they buy instead of checking their websites, and therefore there is a
very less number of people who check their website before buying the PepsiCo products.
In the below table it shows that have products of Pepsi on the website (No people):
Country/Index IDV
Portugal 27
Romania 30
Slovakia 52
Israel 54
Finland 63
Hungary 80
Australia 90
The above data in this table shows that 71% of the countries that represent the products on
the main page of the PepsiCo website where there is no people who are having high IDV
index. Thus it supports the previous table in the study.
Presence of people on the website based on gender
The PepsiCo Company’s website is accessible for every gender. A complete analysis
of it is shown in the below tables
The following table shows those countries where only male visit on the PepsiCo web page:
Country/Index IDV
South Korea 18
China 20
Singapore 20
Thailand 20
Malaysia 26
Mexico/Colombia/Chile 30
Japan 46
India 48
France 71
Denmark 74
United Kingdom 89