Detailed Business Plan Analysis for Perfect Cleaning Service Pvt. Ltd.

This report presents a detailed business plan for Perfect Cleaning Service Pvt. Ltd., operating in the UK cleaning industry. It begins with an introduction outlining the importance of business planning and analyzing internal and external environments. The report then delves into Task 1, which includes a description of the company's objectives, competitive landscape, and market statistics. Task 2 provides a comprehensive PESTLE analysis, examining political, economic, social, technological, legal, and environmental factors impacting the business. Task 3 focuses on marketing strategies, including target market identification, and marketing mix. The report also explores different business structures like sole trader, company, and partnership. The analysis highlights key aspects such as market revenue, industry growth, and competitor analysis to provide a thorough understanding of the business's prospects and challenges within the cleaning sector.

BUSINESS ESSENTIALS

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
Part A..........................................................................................................................................1
Part B...........................................................................................................................................2
TASK 2............................................................................................................................................4
PESTLE analysis.........................................................................................................................4
TASK 3............................................................................................................................................6
Part A..........................................................................................................................................6
Part B...........................................................................................................................................7
TASK 4............................................................................................................................................8
Marketing Objectives..................................................................................................................8
Target market..............................................................................................................................8
Market strategies for each target market.....................................................................................9
Marketing Mix............................................................................................................................9
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

INTRODUCTION
Each business have their business plan before getting started their operations. With the
help of business plan, the proposed company's owner can deeply analyse the internal and
external factors where the firm is going to incorporates their functions. However, this is the best
way which can be used by the firm so that this can emerge their operations in an effective
manner. For making business plan effective, there is a need to know the firm's internal and
external environment so that the they can make effective plan. The environmental screening can
be done by way of PESTLE analysis, marketing planing is also need to be done under this.
TASK 1
Part A
The business owner is going to organise the business plans in the cleaning industry. The
company's name is Perfect cleaning service Pvt. Ltd. The main aim of the firm is to make
hygienic cleaning in the residential houses, hospital sector so that effective plan can be made.
The main aim and objectives of the cited company is to be the leader of the cited firm. Although,
this can be said that the company can use their business operations physically and online both.
So that the cited firm can gain the sustainable development in a effective manner. In this
cleaning sector, there are less business contenders that are already have their business operations
under this sector (Hair, 2015Wilson, 2014). Hence, this can be said that the business needs to
have the niche marketing so that they can get the competitive advantages over the others. By
having effective operational teams, cited firm can effective operates their operations so that the
business firm can gain the competitive advantages. The perfect cleaning services pvt. Ltd can
invent effective business operations in such a manner where their business rivals can overcome
these methods. However, Perfect cleaning service pvt. Ltd invent effective working styles for
gaining competitive strategies.
List of competitors working in the UK:
UK Commercial Cleaning Services Ltd Operations in Maidenhead, UK
Molly Maid UK Ltd Operations in Nottingham, UK
Ideal Cleaning Services Ltd Operations in Gateshead, UK
Future Cleaning Services Ltd Operations in UK
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These are few of the Perfect cleaning service Pvt. Ltd's competitors' which almost renders
the same services that ultimately aim for cleaning services in an effective manner. For making
the business effective, cited company modify changes such as cleaning in cost efficient and on
time so that the firm can get the competitive advantages over the firm (Laudon and Laudon,
2011).
Cleaning industry covers entire business concerns which renders specific cleaning
services, covering window cleaning, removal and a variety which have certain effective tools.
Industry revenue us forecasted to enhance at a compound annual rate of 1.5% over the five years
via 2017-2018. Cleaning industry contributes over £24 billion to the UK economy. This is the
data which have been provided by the British Cleaning Council by the market research
organisation. In addition to this, the cleaning industry is likewise one of its largest employers
which have more than 7,00,000 people employed under this. The cleaning industry renders the
most essential position for the small business start-up in the cleaning industry which is going to
enhance by 12% form 4380 to 491- between 2014 and 2015. The average rate of the growth in
all other industries for new business start-ups was just 9%. that is the reason each business firm
is trying to enter under this sector.
Industry Statistics & Market Size
Under cleaning industry, there are almost 2881 business units which are mentioned hereunder.
The current industry revenue is $842million and this is expected to grow with 1.5% till 2018.
Part B
The Perfect service hotel group plc needs to do their activities in such a manner so that its
objectives can be met. However, this can be observed that the company is using its effective
strategies by which business objective can be attained. The main objectives of the cited firm are:
 To provides cleaning services on time and cost efficient.
 To ensure that the cleaning company attain sustainable development by adhering
regulatory norms.
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Revenue
$842m
Annual Growth 13-18
1.5%
Profit
x.x%lock
Employment
20,742
Businesses
2,881

 To provides efficient satisfaction to the consumers by providing them effective services
which must engage their business environment.
 To become the world top 10 business icon within the long term objectives.
These are the objectives of the Perfect Cleaning Services Pvt. Ltd which is required to
attain them in an effective manner. However, this is the most important tool of the cited firm for
evaluating its performance in an effective manner (Anderson and et. al., 2014).
There are diverse kinds of business structure that are required to be done by the business owner
while forming this company. Some of them are mentioned hereunder:
Sole Trader: This is the business structure which is used by the business owner. Under
this, the sole trader is the real owner and sole trader cannot be bifurcate its ownership to others.
The main advantage of this is that this is easy to form and makes decisions accordingly. This is
not an easy task that can be used by the firm so that the firm can used this in accordance with the
firm.
Company: The company is the separate legal entity which is formed by the promoters.
For making the company, this is the complex process as this requires so much regulatory norms
that can be used by the company's promoters at the time of company's promotions. The main
drawback of the incorporating a company is that the company is liable to pay tax at flat rates on
the net income. However, the business owners does not actually owned the property under this.
The perfect cleaning service pvt. Ltd used this tool for the long term prospects. However, this is
the most effective tool under which the business owner can meet their business objectives so
effectively (Robyt, 2012).
Partnership: A partnership is the legal business arrangements in which two and more
individuals agrees on the same terms and policies and share benefits as well as management. In
this the parties shares profits, loss, resource and other decision making of organisation for
achieving mission and determined objective. There are various entities which is under partners
such as internet based companies, schools, state, businesses or combinations. There are two
categorises of partnership which is public and limited partnership. In general, partners manage
the organisation and assume the duties of debts and obligation of partners whereas in limited
partnership, both public and private owners won the shares and profits of enterprise. This is
further categorised into two parts. Which are common partnership and other one is Limited
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Liability Partnership. The common partnership is the older concept but the limited liability
partnership is the new one and most of the business owners formed this kind of business entity.
TASK 2
PESTLE analysis
It is essential for any business organisation to make proper analysis of various factors
those are affecting the business environment. It is prepared before introducing any new product
or services into the market. According to the Perfect cleaning services limited which is
associated with household cleaning as well as use for various purposes. It is coming for the first
time in the market with more hygienic and appropriate features to clean the most difficult parts
of houses and locality. For this they need to conduct a well effective PESTLE analyse to
eliminate all those barriers which are available with this particular product. By doing so it will
make their operation more attractive and sustainable for longer period of time. Generally,
external factors are affecting business efficiency because they are related with outside factors.
Some of them are discussed underneath:
Political factors:
It is known as primary aspects that is required to be taken into consideration by the
management of Perfect cleaning services limited. These kind of businesses can influence
maximum household families to grab this opportunities in the present time. It consist of certain
factors such as:
 Stability: It is associated with the services which are delivered by ongoing government
to these types of businesses. Certain rule and laws are needed to be followed by perfect
cleaning company in their daily operations (Cobanoglu and et. al., 2011).
 Tax policies: It is known as most crucial aspect of any business. The taxes required to be
paid on the basis of set standard fixed by the local authorities.
Economic factors:
The current economic situation is strongly concerned to the customers buying position.
Under this part, diverse factors are required to be adhered such as:
 Interest rate: This is the rate which linked with that rate from which they are going to
take return on the total capital invest in bringing a new business.
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 Savings: The savings of the consumers plays an effective role for exercising the business
in an effective manner. If the savings of the prospective consumers are high, then the
number of consumers would automatically rise.
 Inflation: This affects the business in an adverse manner. If the inflations becomes high,
then this adversely affects the company's services.
Social aspects: This is affiliated to the evolution of the society as a whole. This covers of
essential components which affects the business:
 Customer behaviour: The cleaning services of the firm is entirely based on the customer
behaviour. If they are convenient to take cleaning services then the company can take the
competitive advantage over the rivals (Engemann and Henderson, 2011).
 Demographic factors: This is connected with diverse factors like- age, income level and
location are required to be considered at the time of incorporating new business plan.
 Advertising: The cleaning services of the cited firm is needed to be advertised among
each parts of the firm so that the optimum number of customers could get aware. There
are diverse advertisement channels by which advertisement could be done.
Technological factors:
This components have direct impact on the cost of doing firm operations and the efficiency of
the business concern. This is one of the key essential part of any firm to form their product which
are available to each customers. Currently, diverse modifications are made in techniques that
assist in moving their goods to their customers. Few of them are as under:
 Innovation: This is the changes that is done in food firm so that chances of get optimum
goodwill and profits could enhanced.
 Communication: The direct or indirect communication system be there. This would assist
Perfect cleaning service Pvt. Ltd to render the benefits of their cleaning services to its
customers.
Legal factors: This includes the aspects which are decide by the government and the
management of company has to adhere them to avoid legal legislations.
 Customer law: The manager of company has to follow customer law and not provide any
unethical and fraudulent services to customers.
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 Employment law: This includes about adherence of employment legislation which
provides equal rights to all the employees and get wages according to their law. Their is
no discrimination on the basis of gender.
Environmental factor: This includes the activities related to development and protection of the
environment from the adverse activities of services of company.
 Environmental legislation: The management of company has the responsibility to follow
all the legislation provided in this regard to safeguard the environment and reduce the
effect of their activities. They have duty not to use any substance for cleaning which
cause emission of dangerous gas in environment.
 Benefit to society: While performing their business functions they also have to provide
the activities which are beneficial for society like their CSR activities.
TASK 3
Part A
After completion of all the activities related to starting of business and there PESTLE
analysis helps to make the policies and strategies properly. Now the time is to launch the
business in market. This is the most important time because the first impression always helps to
give boom to their business activities. For this purpose, they have to options to launch their new
business which are social gathering or celebrity opening. This provides the opportunity to attract
the presence of customers towards their diversifies services, CSR activities and benefits which
are given by them to society (Ragas and Culp, 2014). This event helps them to make good
relation with their customers. Before deciding about their launch event they have to make sure
about their opening date of business and the areas in which they are going to serve their business
operations. Such grand launch of business helps them to accomplish their objectives. Those
different methods are define below which helps to make choice of most suitable method.
(a). Investment made on diversified services:
At the launch event they provide information about their diversified services and the
platforms through which customers are entitled to enjoy their products. To attract the presence of
large number of customers they provide the option of online shopping of their products thorough
which on initial booking they will get 20% discount. Here, also option provide to such customers
which are present at launch event to buy at least 2 products and get chance to win attractive
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prizes. This strategy helps them to attract the customers and increase the sales of upcoming
products. At such launch event they introduce proper presentation about their services on big
screen to covey about the areas in which they are providing services related to house hold
cleaning, corporate cleaning, environmental cleaning and preparation of waste disposal systems.
(b). Opening of business by inviting celebrity
Under this option, the management of company has decided to hold press release where
they invite large number of media representatives to spread the news about their launch event in
whole country. To make their press release more attractive and gather large number of persons in
launch event they also invite the celebrity which endorse their brand and their products and
services. This strategy helps to connect with the customers that such celebrity also uses their
products and to change their minds regarding purchase of their products and use of services
(Wirtz, 2012).
Justification:
Perfect cleaning service pvt. Ltd. Has decided to adopt second option in which they hold
press release and invite celebrity. The reason behind selection of this method is gathering of
large number of media representatives through which news about launch of their products and
services are spread all over in country. The invitation of celebrity at launch event to endorse their
products helps them to connect with general public in more appropriate manner and convenience
them to use such services.
Part B
Budget
Particular Current Year Forecasted
Revenue
Sales 150*50 7500 8000
Passes150*25 3750 4000
Total sale 11250 12000
less: Expense
Celebrity cost 2500 2000
lighting 400 600
promotion 300 250
others 100 150
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Total expenses 3300 3000
Total Net profit 7950 9000
The budget prepared on the basis of assumption of 150 persons present at the opening
event of cleaning company. The total revenue generated from 150 people is 11250. There are
many expenses are incurred during launch event and total expense incurred is 3300. So, the net
profit earned by company is 7950.
TASK 4
Marketing Objectives
The management of company has to decide the marketing objectives before start
advertise their products and services. This helps the employees to perform their functions
effectively without any confusion. Perfect cleaning services pvt. Ltd are required to decide their
marketing objectives which helps to promote their services and accomplish their targets. They
have two options from they have to choose about their products regarding their promotional
activities. These options are luxury or mass offering. The management of company has decided
to select mass offering for their products and services. This enables them to connect with the
customers of middle class and increase their sales figure. Such clearance about their objective
helps them to make their policies (Follett, 2013). During the promotional activities they have to
provide the informations regarding different aspect of their products and services defined below:
 Quality: The cleaning products provide by them are of high quality as compared to other
brand.
 Service: They use latest technology to provide their services which enhance their quality.
 Low cost: The cleaning products which are provide by company are affordable in cost.
Target market
This includes the market place at which company is going to provide their services and
products. It is important for the management of company has to consider target market to make
their plans and carry out promotional activities in such area. This enables the company to
accomplish their objectives effectively.
For this purpose, company has divide the market on the basis geographic, demographic,
behavioural and psycho graphic. This helps the company to understand the nature of customers
and make policies as per their requirement.
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Market strategies for each target market
The management of company has to decide the marketing strategies as per each target
market. This is necessary because in every target market the nature of customers are different
and to satisfy their demand they have to make plans according to their preferences. This helps
them to increase the sales and attain sustainability in their operations (Wheelen and Hunger,
2017). There are promotional techniques available to them like print media, social media etc.
which helps to advertise their products which are defined below:
 Print media: This source of advertisement includes newspaper, articles etc. This enables
the company to promote their products at local area.
 Social media: This medium has large coverage as young generation is mainly using social
platforms to search about different products. This enables the company to reach out
different customers in all over the country.
Marketing Mix
The marketing mix of company is defined below:
 Price: The management has to decide the price of products and services according to
affording power of customers and their thinking.
 Products: The cited company has to make the products which satisfies the demand of
their customers. It means they are best in design, quality, features etc.
 Place: This includes about the areas in which they provide their products and services.
For this purpose, they have to select distributors or suppliers and agents through which
their products and services reach to ultimate customers (Prewitt and Weil, 2014).
 Promotion: This is important to boost the sales of their products and services. This helps
the company to popularise their services in between the customers and competitors. This
provide the opportunity to attain competitive advantage in market.
CONCLUSION
It has been concluded from the above report that, to effectively operate the business
activities of company there is need to consider all the factors which have some effect on their
operations. PESTLE analysis helps the company to understand about the effect of external
environment. To success of business there is need to conduct effective launch event and
marketing strategies. This enables the company to accomplish their targets.
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REFERENCES
Books and Journals
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