Implementing Performance Improvement Strategy: A.C. Gilbert Report

This report details a performance improvement strategy for A.C. Gilbert, focusing on the development of a new remote control car. It outlines strategic goals, including enhancing market share and profitability, and proposes a process involving market research to understand customer behavior. Key Result Areas (KRAs) such as quality, profit, and customer engagement are identified, along with Key Performance Indicators (KPIs) like quality, durability, and cost. The report includes a briefing and consultation session, lead session, summarization, and a revised strategy incorporating lean production and Total Quality Management. A risk analysis addresses potential issues like equipment failure and employee incompetence. The conclusion emphasizes the importance of implementation plans and strategy assessment for effective growth, with references to relevant academic sources.

INNOVATION AND
CONTINUOUS
IMPROVEMENT

TABLE OF CONTENT
 Introduction
 Performance Improvement Strategy
 Lead Session
 Summarising
 Revised Strategy
 Risk Analysis
 Conclusion
 References

INTRODUCTION
Implementation plan refers to appropriately deliver strategy in ways which allows a
company to commence its project effectively and as per standards. Following is that
strategy and implementation for A.C. Gilbert in order to improvise its performance.

PERFORMANCE IMPROVEMENT
STRATEGY
It can be defined as a formulation of organisational development that focuses upon
increase in outputs and improved efficiency for a specific procedure and process. An
appropriate performance strategy can be made to develop and introduce a new remote
control car for children. This improvement plan is developed to braincase sales and
overall profitability of an organisation. An appropriate performance improvement
strategy for this organisation can be made as follows-

Cont...
Strategic goals- These are the long term vision of an organisation towards which it
operates it business activities and processes. The basic goal of A.C Gilbert is to
manufacture toys that meets up customer expectations and goals. The strategic
goals of this organisation-
 To enhance the market share of this organisation up to 20%.
 To increase the overall profitability of this organisation by 10% in upcoming year.

Cont...
Proposed Process- It is designed to identify the procedure of a specific project and the
process in which these goals and objectives are achieved in an organisation. This
organisation for the purpose of increasing its market share, profitability and overall
productivity of an organisation. For achieving this objective, an appropriate procedure is
required to be followed by an organisation which includes conducting an effective
marketing planning, marketing research.

Cont...
This proposal helped in improving the overall performance of an organisation by
increasing its overall sales, profitability and enhancing its market share. For
achieving these goals , this strategic proposed process is formulated. It helps in
achieving business goals and objectives as follows-
 In this proposed procedure, an appropriate market research is conducted which will
help this organisation in knowing its customer behaviour by analysing the target
market in an appropriate manner. On that basis, this organisation produce toys by
keeping in mind the desires, wants and need of customers.
 It will also help the organisation in formulating the effective strategy in achieving
business objectives by enhancing its market share and sales.

Cont...
KRA- A key result area can be defined as an strategic factor which is wither external or
internal in an organisation in which strong positive results needed to be realised for the
enterprise in order to achieve its strategic objectives and thus it has been moved forward
to realise the long term vision of success of an organisation. A.C Gilbert can use this
indicator to evaluate the performance of this enterprise. The appropriate result areas
would be quality, profit, customer engagement. There are various benefits gain by
respective company by adopting key result areas such as they can develop more effective
strategies which them in attaining objective more effectually and impressively. Along
with this it will also help in identifying competition at marketplace so that management
can develop action plan accordingly.

Cont...
KPI- A.C Gilbert can use this performance for measuring the overall performance of this
organisation. It also helps in evaluating the success of its business activities in which it is
engaged. This indicator can be utilised by this organisation in order to identify where the
organisation performance can be measured. The indicators would be quality, durability,
cost and accordance with market trends. It includes knowing the competition prevailing
in a market and analysing various strategies followed by its competitors. An organisation
need to indulge in an appropriate market research before introducing new product in
target market. Along with this it is also very effective for companies because through it
they able to determine their succession rate which help in developing more effective
strategies and action plan.

BRIEFING AND CONSULTATION
SESSION
To distribute the strategy, the key members would be head of sales, production,
marketing and R&D department. The production manager was asked to assess the
strategy, within which several aspects came into question, which were:
 Pros: The pros of the strategy is that before moving in to manufacture the product, a
detailed market and competitive research is being undertaken.
 Cons: A major focus of this strategy is on enhancing the competence of employees
and market research, rather than on technological improvements in production and
packaging.
 Improvements: The improvements within the strategy could be to effectively
enhance the scope of technological use towards employees as well as the product,
marketing and logistics and supply.

LEAD SESSION
In terms of functioning, to deliver the strategy appropriately several aspects were taken
into consideration which are mentioned below;
 Development of Ideas: This is an essential aspect for which, Brainstorming is a
technique which is used, that appropriately would help in creatively generate new
ideas of how best to develop better offerings and implement the strategy.
 Trial: Out of all options, innovation and Six Sigma production was used as a
technique, which was trialled appropriately through following its principles.
 Issues Identification: The major issue that was identified was related to failure of
modification due to rigidity in design, for which, flexibility was introduced.

SUMMARISING
The results were quite effective as the strategy was implemented as per plan. A detailed
report involving performance standards and outcomes in context with KPI and KRA were
evaluated and presented as a report for group's approval.