Analysis of Performance Management Strategies at Marks & Spencer (M&S)
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This report provides a detailed analysis of performance management strategies at Marks & Spencer (M&S). It begins with an overview of M&S's performance management approach, highlighting its role in achieving organizational goals. The report then delves into specific aspects, including the performance management process, the setting of team performance targets using tools like McKinsey 7S, annual appraisals, management by objectives, and Vroom's Expectancy Theory. It compares and contrasts these theories, evaluating their advantages and disadvantages. The report also examines team performance tools and the application of Six Sigma and SMART targets to enhance product quality. Furthermore, it discusses motivational techniques, communication, and resources. The report concludes by emphasizing the importance of training, resources, and team meetings in fostering a high-performance environment at M&S.
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Developing Performance Management
strategies
1
strategies
1
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Performance management at Marks & Spencer in brief:
M&S is one of the most well-known retailers of cloths, food, home products in United
Kingdom. The performance management helps to find the way of an organisation’s managers
how to achieve the organisation goals. It helps and set strategy for managers and employees
to be capable of day to day work.
The information about employee’s ability, problem areas, need and future plan is very
important for an organisation to know him/her better. Performance management helps M&S
to gather those informations; those informations help M&S to recognise when training
needed when to reward employees. Performance management helps M&S to improve the
relationship between employees and management and services (Marks and Spencer, 2016).
According to Marks and Spencer itself when supervisor and employees are involves
finding out the common goals of an organisation it become easier to achieve the proposed
objectives of the organisation. Motivational theories have great impact on M&S’s
performance management. Rewards, encouragement help employees to work hard to achieve
organisation goals. Every 12 months at M&S held appraisals for its employees. It helps M&S
2
M&S is one of the most well-known retailers of cloths, food, home products in United
Kingdom. The performance management helps to find the way of an organisation’s managers
how to achieve the organisation goals. It helps and set strategy for managers and employees
to be capable of day to day work.
The information about employee’s ability, problem areas, need and future plan is very
important for an organisation to know him/her better. Performance management helps M&S
to gather those informations; those informations help M&S to recognise when training
needed when to reward employees. Performance management helps M&S to improve the
relationship between employees and management and services (Marks and Spencer, 2016).
According to Marks and Spencer itself when supervisor and employees are involves
finding out the common goals of an organisation it become easier to achieve the proposed
objectives of the organisation. Motivational theories have great impact on M&S’s
performance management. Rewards, encouragement help employees to work hard to achieve
organisation goals. Every 12 months at M&S held appraisals for its employees. It helps M&S
2

to find out what has gone well, what has gone wrong, what can be done to improve and
suggestions from the employees for future improvement.
3
suggestions from the employees for future improvement.
3

INTRODUCTION
It is very important for an organisation to achieve its proposed objectives within the
time limit. For organisation to achieve strategic success, organisation needs support from its
all departments. By good practice of developing performance management, organisation
could easily improve the employee’s performance and achieve proposed organisation
strategic objectives (Schaubroeck, Lam and Peng, 2011).
TASK 1
A.C 1.1
Performance management process sets the stage for an employee of an organisation to
perform according to the organisation needs. Organisation objectives are need to be shared
within the organisation so its employees can have clear views what they are going to do or
what they need to get job done. Employee’s clear understanding about the organisation’s
objectives means high level of performance will take place without any doubt (Braun and
et.al., 2013).
Every member of a team has some specific task to do, which is contribute team’s
collective output. The task within a team is interlinked if one member fails to finish his/her
task within proposed time whole team will suffer. Slow progress or underperformance leads
to loss revenue which against the strategic objectives of the organisation. To avoid
underperformance, managers need to set effective team according to their ability, necessary
training must be available when needed (Mohammed and Nadkarni, 2011).
The Strategic objectives of M&S:
Increase earnings at its international business by 40% over the next three years by
opening new stores and online business.
Increase sales in France by 25% over the same period by opening 250 stores (3 years).
Best customer service by offering quick check out at the till, reasonable price and
innovative products.
4
It is very important for an organisation to achieve its proposed objectives within the
time limit. For organisation to achieve strategic success, organisation needs support from its
all departments. By good practice of developing performance management, organisation
could easily improve the employee’s performance and achieve proposed organisation
strategic objectives (Schaubroeck, Lam and Peng, 2011).
TASK 1
A.C 1.1
Performance management process sets the stage for an employee of an organisation to
perform according to the organisation needs. Organisation objectives are need to be shared
within the organisation so its employees can have clear views what they are going to do or
what they need to get job done. Employee’s clear understanding about the organisation’s
objectives means high level of performance will take place without any doubt (Braun and
et.al., 2013).
Every member of a team has some specific task to do, which is contribute team’s
collective output. The task within a team is interlinked if one member fails to finish his/her
task within proposed time whole team will suffer. Slow progress or underperformance leads
to loss revenue which against the strategic objectives of the organisation. To avoid
underperformance, managers need to set effective team according to their ability, necessary
training must be available when needed (Mohammed and Nadkarni, 2011).
The Strategic objectives of M&S:
Increase earnings at its international business by 40% over the next three years by
opening new stores and online business.
Increase sales in France by 25% over the same period by opening 250 stores (3 years).
Best customer service by offering quick check out at the till, reasonable price and
innovative products.
4
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Providing reward, career progress, promotion for all employees fairly and timely.
To increase sales by 40% internationally and 25% in France M&S doing very
effective advertisement and train its employees by the experts. M&S is going to open more
than 100 stores in India by 2016 and for online business expansion M&S hiring IT experts. In
our store (London) revenue has increased 25% last year compare to previous year because of
high-class customer service, feedbacks from the customers and performance review helped
me and my team to win the reward last year, collective team effort helps Marks & Spencer to
achieve its objectives (Groves and Feyerherm, 2011).
A.C 1.2
The target needs to be fulfilled within time limit to achieved organisational objectives.
There are many tools and techniques are available setting team performance target such as
McKinsey 7S, Annual Appraisal, management by Objectives, Vroom’s Expectancy theory
etc (Pieterse, Van Knippenberg and van Ginkel, 2011).
McKinsey 7S:
Strategy, structure and systems call hard part of Mckinsey’s 7S and soft parts are
skills, shared values, staff and style.
Hard Elements
Strategy: It considers long term vision and direction of an organisation.
Structure: It considers basic ground of an organisation such as committees,
collaboration, governance etc.
Systems: it considers decision making systems within an organisation by having IT,
operational, financial, human resource etc. it could be manual, automatic systems
maintain by experts or management (Zhang, Cao and Tjosvold, 2011).
Soft Elements
Style: It is an unwritten common culture or behavior within an organisation which
helps organisation to run smoothly its day to day tasks. It includes leadership style,
organisation culture, and common goal etc. organisation.
5
To increase sales by 40% internationally and 25% in France M&S doing very
effective advertisement and train its employees by the experts. M&S is going to open more
than 100 stores in India by 2016 and for online business expansion M&S hiring IT experts. In
our store (London) revenue has increased 25% last year compare to previous year because of
high-class customer service, feedbacks from the customers and performance review helped
me and my team to win the reward last year, collective team effort helps Marks & Spencer to
achieve its objectives (Groves and Feyerherm, 2011).
A.C 1.2
The target needs to be fulfilled within time limit to achieved organisational objectives.
There are many tools and techniques are available setting team performance target such as
McKinsey 7S, Annual Appraisal, management by Objectives, Vroom’s Expectancy theory
etc (Pieterse, Van Knippenberg and van Ginkel, 2011).
McKinsey 7S:
Strategy, structure and systems call hard part of Mckinsey’s 7S and soft parts are
skills, shared values, staff and style.
Hard Elements
Strategy: It considers long term vision and direction of an organisation.
Structure: It considers basic ground of an organisation such as committees,
collaboration, governance etc.
Systems: it considers decision making systems within an organisation by having IT,
operational, financial, human resource etc. it could be manual, automatic systems
maintain by experts or management (Zhang, Cao and Tjosvold, 2011).
Soft Elements
Style: It is an unwritten common culture or behavior within an organisation which
helps organisation to run smoothly its day to day tasks. It includes leadership style,
organisation culture, and common goal etc. organisation.
5

Staff: To run an organisation’s day to day tasks organisation has to have human
resources, who will be fit for purpose (Torrente and et.al., 2012).
Skills: It considers employee’s individual ability to do a task effectively. Its
company’s duty to select or train the fittest employee who will be able to carry out
company’s day to day tasks.
Shared values: It’s an advantage for an organisation that every employee shares the
same values as organisation does itself. Regular meeting, well communication,
promotion, reward etc. help to fell employees that they are belonged to the
organisation (Janhonen and Johanson, 2011).
Advantages of McKinsey 7S:
It helps to improve performance of an organization (Zhao, Song and Storm, 2013). It helps to examine the effect of the future changes within an organization.
Disadvantages:
The external environment is not mentioned in this model though external environment
has great impact on organisation.
The model is complex; organisations using this model have been known to have a
higher incidence of failure (Pieterse, Van Knippenberg and Van Dierendonck, 2013).
Annual Appraisal:
Company’s performance depends on employee’s performances. Appraisals help
organisation to monitor and review its employee’s performance. Individual’s poor
performance not only bad for him or her it also has negative impact who works next to
him/her. Appraisals are the way managers could find the strengths, weakness of an employee,
it allows mangers to find out right people for right job and right training for individual. It
improves relationship between management and employees (Kanaga and Kossler, 2011).
Advantages:
Annual appraisal helps to find right people for right job within an organisation.
It helps to plan future training for an employee, by analysing strengths and
weaknesses of an employee (Yemm, 2013).
6
resources, who will be fit for purpose (Torrente and et.al., 2012).
Skills: It considers employee’s individual ability to do a task effectively. Its
company’s duty to select or train the fittest employee who will be able to carry out
company’s day to day tasks.
Shared values: It’s an advantage for an organisation that every employee shares the
same values as organisation does itself. Regular meeting, well communication,
promotion, reward etc. help to fell employees that they are belonged to the
organisation (Janhonen and Johanson, 2011).
Advantages of McKinsey 7S:
It helps to improve performance of an organization (Zhao, Song and Storm, 2013). It helps to examine the effect of the future changes within an organization.
Disadvantages:
The external environment is not mentioned in this model though external environment
has great impact on organisation.
The model is complex; organisations using this model have been known to have a
higher incidence of failure (Pieterse, Van Knippenberg and Van Dierendonck, 2013).
Annual Appraisal:
Company’s performance depends on employee’s performances. Appraisals help
organisation to monitor and review its employee’s performance. Individual’s poor
performance not only bad for him or her it also has negative impact who works next to
him/her. Appraisals are the way managers could find the strengths, weakness of an employee,
it allows mangers to find out right people for right job and right training for individual. It
improves relationship between management and employees (Kanaga and Kossler, 2011).
Advantages:
Annual appraisal helps to find right people for right job within an organisation.
It helps to plan future training for an employee, by analysing strengths and
weaknesses of an employee (Yemm, 2013).
6

Disadvantages:
If annual appraisal not done right way they can create negative atmosphere within an
organisation.
Annual appraisal can be overwhelming to managers with many employees if the
organisation is too big (Addo-Atuah, 2011).
Management by Objectives:
MBO helps or insists all managers to be involved in the strategic planning process in
order to improve, design and implement the plans. By daily meeting or discussion managers
and employees negotiate their goals to be achieved by breaking down the tasks. The primary
principle of MBO is to set clear objectives for individual and make sure they understand their
responsibility. In this process the individual has to be very motivated by them to be self-
leader (Mell, Van Knippenberg and van Ginkel, 2014).
Advantages:
There is less confusion between managers and employees because targets have been
agreed both parties they know whom to do what.
Management by objectives helps to improve communication between managers and
employees (Chi, Chang and Tsou, 2012).
Disadvantage:
Top management has to be very active to be successful.
Workloads lead low morale within the subordinates in the organisation (Bernardin
and Wiatrowski, 2013).
Vroom’s Expectancy Theory:
Performance varies on him/her personality, skills, experience, motivation etc.
Expectancy, Instrumentality and Valence three most important elements help individual to
increase performance. Expectancy helps individual to work harder for better result when they
get all the resources, training, clear objectives and other support. Instrumentality means that
when an individual perform well, he/she gets some benefit from it such as trust. An
7
If annual appraisal not done right way they can create negative atmosphere within an
organisation.
Annual appraisal can be overwhelming to managers with many employees if the
organisation is too big (Addo-Atuah, 2011).
Management by Objectives:
MBO helps or insists all managers to be involved in the strategic planning process in
order to improve, design and implement the plans. By daily meeting or discussion managers
and employees negotiate their goals to be achieved by breaking down the tasks. The primary
principle of MBO is to set clear objectives for individual and make sure they understand their
responsibility. In this process the individual has to be very motivated by them to be self-
leader (Mell, Van Knippenberg and van Ginkel, 2014).
Advantages:
There is less confusion between managers and employees because targets have been
agreed both parties they know whom to do what.
Management by objectives helps to improve communication between managers and
employees (Chi, Chang and Tsou, 2012).
Disadvantage:
Top management has to be very active to be successful.
Workloads lead low morale within the subordinates in the organisation (Bernardin
and Wiatrowski, 2013).
Vroom’s Expectancy Theory:
Performance varies on him/her personality, skills, experience, motivation etc.
Expectancy, Instrumentality and Valence three most important elements help individual to
increase performance. Expectancy helps individual to work harder for better result when they
get all the resources, training, clear objectives and other support. Instrumentality means that
when an individual perform well, he/she gets some benefit from it such as trust. An
7
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individual works hard when he/she expects there is a definite outcome and benefit such as
salary(DeNisi and Sonesh, 2011).
Advantage:
Expectancy theory helps to find why some people choose to work in certain way to
achieve certain goals from others (Selden and Sowa, 2011).
Disadvantages:
Expectancy theory doesn’t take emotional state of an employee into account.
Expectancy theory may not work within a group environment (Gupta and Kumar,
2012).
Compare and Contrasts:
All the theories have common factor, they improve communication and performance
within an organisation. Where Vroom’s theory separates the performance, outcomes and
efforts of individual but other theories are not. Vrooms theory doesn’t work well within a
group on the other hand management by objectives works very well with the group
(Dusterhoff, Cunningham and MacGregor, 2014).
McKinsey 7S theory doesn’t explain about the external environment.
Management by objectives is better than other theories (McKinsey 7S, Annual
Appraisal, Vroom’s Expectancy theory) because in that process employees and managers
mutually agree about the objectives, so level of confusions are very low, any kind of issues
could be short out immediately. The manager plays an important role at M&S not only in
motivating, coaching and but also organising resources and development opportunities,
monitoring, revising performance (Salleh and et.al., 2013).
A.C. 1.3
Team performance tools to measure future performance of an organisation. It helps to
check the efforts are working the way it supposed to work. It assists direct financial gains,
minimise the cost, maximise the sales, avoid overruns, achieved organisation goals (Goetsch
and Davis, 2014).
8
salary(DeNisi and Sonesh, 2011).
Advantage:
Expectancy theory helps to find why some people choose to work in certain way to
achieve certain goals from others (Selden and Sowa, 2011).
Disadvantages:
Expectancy theory doesn’t take emotional state of an employee into account.
Expectancy theory may not work within a group environment (Gupta and Kumar,
2012).
Compare and Contrasts:
All the theories have common factor, they improve communication and performance
within an organisation. Where Vroom’s theory separates the performance, outcomes and
efforts of individual but other theories are not. Vrooms theory doesn’t work well within a
group on the other hand management by objectives works very well with the group
(Dusterhoff, Cunningham and MacGregor, 2014).
McKinsey 7S theory doesn’t explain about the external environment.
Management by objectives is better than other theories (McKinsey 7S, Annual
Appraisal, Vroom’s Expectancy theory) because in that process employees and managers
mutually agree about the objectives, so level of confusions are very low, any kind of issues
could be short out immediately. The manager plays an important role at M&S not only in
motivating, coaching and but also organising resources and development opportunities,
monitoring, revising performance (Salleh and et.al., 2013).
A.C. 1.3
Team performance tools to measure future performance of an organisation. It helps to
check the efforts are working the way it supposed to work. It assists direct financial gains,
minimise the cost, maximise the sales, avoid overruns, achieved organisation goals (Goetsch
and Davis, 2014).
8

Marks & Spencer uses management by objectives model, vast amount of resources
(money and time) allocate for coaching training its staffs. Management by objectives help
the Marks & Spencer to improve customer service. An experienced customer service team
always stay close with other staffs at the time of operation; they help floors staffs’ instant
assistance or training within a particular situation. Once Marks & Spencer has implanted
Broom’s Expectancy theory but it was gone wrong because of workloads on individual, lots
of skilled employees have left the organisation (Zheng, Zhang and Li, 2012).
A.C. 2.1
9
(money and time) allocate for coaching training its staffs. Management by objectives help
the Marks & Spencer to improve customer service. An experienced customer service team
always stay close with other staffs at the time of operation; they help floors staffs’ instant
assistance or training within a particular situation. Once Marks & Spencer has implanted
Broom’s Expectancy theory but it was gone wrong because of workloads on individual, lots
of skilled employees have left the organisation (Zheng, Zhang and Li, 2012).
A.C. 2.1
9

The technique of Six sigma would be employed as it assist in assessing the number of
defects in production of particular unit with greater effectiveness. The smart targets of the
business includes enhancing the quality of the products. This includes meeting the quality
targets by 2017. Further this can be measured by the increasing level of satisfaction among
customers. As the base of customers is enhancing this implies that company is offering
quality products in accordance with the needs of the target market.
SMART targets for the entire team have been discussed below:
Specific: One of the main objectives is to enhance quality level of the product so that sales
volume along with the profitability level of the business can be enhanced through this
10
Methods Current performance Required performance
Balance score card Balance scorecard has applied
in the customer service
department of M&S. There is a
clear indication of low
customer satisfaction; it means
that current performance of the
customer service department is
not meeting the customer
needs or not effective.
Customer satisfaction is very
important for long run of an
organisation; it’s required by
the M&S to increase the level
of customer satisfaction, only
it will be possible by offering
training and development to its
employees.
Six Sigma Six- sigma has raised issues
about team member’s lack of
co-ordination and mutual
understanding; it creates
conflicts within the team
members.
To achieved organisational
goals and objectives the team
has to be effective, regular
team meetings and effective
communication will help to
developed team co-ordination.
Kaizen Blitz- This tool has been applied in
the human resources
department in M&S, it has
indicated about weakness of
innovation in the organisation.
To increase M&S’s sales and
profit, its HRM department
could try to innovate new and
unique products to get more
control over the competitors.
defects in production of particular unit with greater effectiveness. The smart targets of the
business includes enhancing the quality of the products. This includes meeting the quality
targets by 2017. Further this can be measured by the increasing level of satisfaction among
customers. As the base of customers is enhancing this implies that company is offering
quality products in accordance with the needs of the target market.
SMART targets for the entire team have been discussed below:
Specific: One of the main objectives is to enhance quality level of the product so that sales
volume along with the profitability level of the business can be enhanced through this
10
Methods Current performance Required performance
Balance score card Balance scorecard has applied
in the customer service
department of M&S. There is a
clear indication of low
customer satisfaction; it means
that current performance of the
customer service department is
not meeting the customer
needs or not effective.
Customer satisfaction is very
important for long run of an
organisation; it’s required by
the M&S to increase the level
of customer satisfaction, only
it will be possible by offering
training and development to its
employees.
Six Sigma Six- sigma has raised issues
about team member’s lack of
co-ordination and mutual
understanding; it creates
conflicts within the team
members.
To achieved organisational
goals and objectives the team
has to be effective, regular
team meetings and effective
communication will help to
developed team co-ordination.
Kaizen Blitz- This tool has been applied in
the human resources
department in M&S, it has
indicated about weakness of
innovation in the organisation.
To increase M&S’s sales and
profit, its HRM department
could try to innovate new and
unique products to get more
control over the competitors.
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Measurable: In order to measure accomplishment of this objective customer satisfaction
survey can be carried out through which it can be known whether customers are satisfied with
the range of products or not
Attainable: For accomplishing this objective proper system of monitoring is required with the
help of which targeted objectives can be accomplished.
Realistic: The objective which is being set is realistic as organization is having right skills
and knowledge through which overall operations can be carried out efficiently
Timely: The time frame required for accomplishing this objective is around 1 year
TASK 2
A.C. 2.2
Performance management helps to create a high standard performance environment
within an organisation where individual and team take responsibility and contribute
organisation’s improvement process. Appropriate training and assistance needs to be
provided to achieve organisational objectives. Resources should provide on time. Team
meeting and review helps individual to perform better (Schaubroeck, Lam and Peng, 2011).
There is a motivational technique at M&S calls “staff value awards competition”
which helps to improve staff’s morale or commitment towards the organisation. Poor
Communication, lack of individual commitment, lack of training, social needs, lack of
resources and lack of merit of an individual makes some trouble within a team to achieve
organisational goals. The organisation that invests and cares about motivation its staffs
perform better then who doesn’t. Training, review and reward always help the organisation to
make employees happy (Zhang, Cao and Tjosvold, 2011).M&S managers always encourage
its employees and provide full assistance to perform well. Bonuses and discount voucher are
motiving reward for the staffs to do their best. Career improvement path also encourage
M&S employees to perform better for their future need (Addo-Atuah, 2011).
A.C. 4.1
There are lots of Motivational theories available in the market to use for organisation
such as-
11
survey can be carried out through which it can be known whether customers are satisfied with
the range of products or not
Attainable: For accomplishing this objective proper system of monitoring is required with the
help of which targeted objectives can be accomplished.
Realistic: The objective which is being set is realistic as organization is having right skills
and knowledge through which overall operations can be carried out efficiently
Timely: The time frame required for accomplishing this objective is around 1 year
TASK 2
A.C. 2.2
Performance management helps to create a high standard performance environment
within an organisation where individual and team take responsibility and contribute
organisation’s improvement process. Appropriate training and assistance needs to be
provided to achieve organisational objectives. Resources should provide on time. Team
meeting and review helps individual to perform better (Schaubroeck, Lam and Peng, 2011).
There is a motivational technique at M&S calls “staff value awards competition”
which helps to improve staff’s morale or commitment towards the organisation. Poor
Communication, lack of individual commitment, lack of training, social needs, lack of
resources and lack of merit of an individual makes some trouble within a team to achieve
organisational goals. The organisation that invests and cares about motivation its staffs
perform better then who doesn’t. Training, review and reward always help the organisation to
make employees happy (Zhang, Cao and Tjosvold, 2011).M&S managers always encourage
its employees and provide full assistance to perform well. Bonuses and discount voucher are
motiving reward for the staffs to do their best. Career improvement path also encourage
M&S employees to perform better for their future need (Addo-Atuah, 2011).
A.C. 4.1
There are lots of Motivational theories available in the market to use for organisation
such as-
11

Hierarchy of Needs (Maslow’s)
It stated (1943) that people are motivated to achieve most important needs for
survival. When basic needs (lower order needs) fulfilled a person wants to fulfil the higher
order needs. According to the Maslow’s Hierarchy of Needs theory M&S encourage its
employees by offering promotion, rewards to its employees (Janhonen and Johanson, 2011).
X and Y theory (Douglas McGregor’s):
Theory X believer, mangers think work need to be done by strict rules and close
monitoring needed. On the other hand theory Y stated that managers should create a friendly
working culture where all employees will work for their own initiative (Kanaga and Kossler,
2011).
Frederick Hertzberg Theory:
Hertzberg research identified there are some factors in the work place make
employees satisfied and there some factors don’t satisfied them (Chi, Chang and Tsou, 2012).
M&S pays bonuses, rewards vouchers, promotion to gain individual commitment.
M&S posts the names on the notice board in the store who has been nominated monthly best
customer server. M&S gives their employees fair salary, good working conditions, sick pay,
pension schemes etc. M&S also give their employees responsibilities to make sure that they
fell worthy or important for the company. Paying bonus has lot of advantages but there
disadvantages as well, it makes employee’s expectation to high, grows unnecessary
competition within organisation etc (DeNisi and Sonesh, 2011).
A.C. 4.2
All the motivation theory I have discussed above, aim to address organisational
objectives and ultimate aim to improve performance. All the reward, bonuses, discount
voucher, promotion has been offered by M&S to its employees, motivated them to focus or
being committed to the organisation (Groves and Feyerherm, 2011).
Every organisation follows their own systems very strictly which leads to power play
and internal politics. There are lots of factors can change organisational politics such as lack
of clarity about the policies, objectives etc. Ambitious individual can make workforce too
12
It stated (1943) that people are motivated to achieve most important needs for
survival. When basic needs (lower order needs) fulfilled a person wants to fulfil the higher
order needs. According to the Maslow’s Hierarchy of Needs theory M&S encourage its
employees by offering promotion, rewards to its employees (Janhonen and Johanson, 2011).
X and Y theory (Douglas McGregor’s):
Theory X believer, mangers think work need to be done by strict rules and close
monitoring needed. On the other hand theory Y stated that managers should create a friendly
working culture where all employees will work for their own initiative (Kanaga and Kossler,
2011).
Frederick Hertzberg Theory:
Hertzberg research identified there are some factors in the work place make
employees satisfied and there some factors don’t satisfied them (Chi, Chang and Tsou, 2012).
M&S pays bonuses, rewards vouchers, promotion to gain individual commitment.
M&S posts the names on the notice board in the store who has been nominated monthly best
customer server. M&S gives their employees fair salary, good working conditions, sick pay,
pension schemes etc. M&S also give their employees responsibilities to make sure that they
fell worthy or important for the company. Paying bonus has lot of advantages but there
disadvantages as well, it makes employee’s expectation to high, grows unnecessary
competition within organisation etc (DeNisi and Sonesh, 2011).
A.C. 4.2
All the motivation theory I have discussed above, aim to address organisational
objectives and ultimate aim to improve performance. All the reward, bonuses, discount
voucher, promotion has been offered by M&S to its employees, motivated them to focus or
being committed to the organisation (Groves and Feyerherm, 2011).
Every organisation follows their own systems very strictly which leads to power play
and internal politics. There are lots of factors can change organisational politics such as lack
of clarity about the policies, objectives etc. Ambitious individual can make workforce too
12

high and leads to dirty internal politics. An individual can make team more vulnerable, their
behaviour, reacts; ideas can affect team positively or negatively. If there are 3 people in a
team if two of them become friendlier, the third one obviously become alone, it affects the
team performance (Zhao, Song and Storm, 2013).
An individual’s interest varies person to person which could lead positive or negative
performance within the team. The social needs and ambition makes individual more active
and they try to achieve something at any cost. An Individual can lead a team positively or
negatively but managers can put him/her in the right way to achieve organisational objectives
by offering training, advice and promotion. There are internal politics active within M&S
stores. Mr Marc Bolland the current CEO (http://www.marksandspencer.com/) has some
charismatic attitude has earned employee’s respect. His vision and determination to maintain
high level of customer service is very well known with the M&S’s employees (Chi, Chang
and Tsou, 2012).
My own opinion on bonus system in M&S is not working perfectly, because of
payment gap between bosses and employees. Bonus system at M&S makes confusion and
creates unnecessary competition between team members. But discount voucher system works
perfectly, employees are happy to have them.
TASK 3
A.C. 2.3
Delegation:
This is a process of power sharing in where a person to act on one’s behalf. In
delegation process objectives must be clear, training and guidance should be given when
needed. Reviewing and monitoring should take place on time until task finishes (Goetsch and
Davis, 2014).
Mentoring:
The purpose of mentoring is always to help inexperienced employees or a person to
do a job a better way. It helps to improve performance. For benefit of an organisation, most
experienced person gives his/her support, advice, guidance to his/her co-employees or
colleagues. Mentoring also helps to gain self-awareness (Beecham, Carroll and Noll, 2012).
13
behaviour, reacts; ideas can affect team positively or negatively. If there are 3 people in a
team if two of them become friendlier, the third one obviously become alone, it affects the
team performance (Zhao, Song and Storm, 2013).
An individual’s interest varies person to person which could lead positive or negative
performance within the team. The social needs and ambition makes individual more active
and they try to achieve something at any cost. An Individual can lead a team positively or
negatively but managers can put him/her in the right way to achieve organisational objectives
by offering training, advice and promotion. There are internal politics active within M&S
stores. Mr Marc Bolland the current CEO (http://www.marksandspencer.com/) has some
charismatic attitude has earned employee’s respect. His vision and determination to maintain
high level of customer service is very well known with the M&S’s employees (Chi, Chang
and Tsou, 2012).
My own opinion on bonus system in M&S is not working perfectly, because of
payment gap between bosses and employees. Bonus system at M&S makes confusion and
creates unnecessary competition between team members. But discount voucher system works
perfectly, employees are happy to have them.
TASK 3
A.C. 2.3
Delegation:
This is a process of power sharing in where a person to act on one’s behalf. In
delegation process objectives must be clear, training and guidance should be given when
needed. Reviewing and monitoring should take place on time until task finishes (Goetsch and
Davis, 2014).
Mentoring:
The purpose of mentoring is always to help inexperienced employees or a person to
do a job a better way. It helps to improve performance. For benefit of an organisation, most
experienced person gives his/her support, advice, guidance to his/her co-employees or
colleagues. Mentoring also helps to gain self-awareness (Beecham, Carroll and Noll, 2012).
13
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Coaching:
The Coaching helps to improve person’s skills to do a job effectively. By improving
skills of a person organisation could achieve its objectives. It focuses on development, mostly
on specific issues of work related (Fulk, Bell and Bodie, 2011).
As a manager of M&S’s one of the store, some time I have to delegate some of my
task to one of my most experience staffs such as making weakly rota for staffs. I offer all the
assistance he/she needs, before sending out the rota for staffs I check them and then send.
One day one of my staff could not explain properly about a product to a customer and
customer has sworn at him, he was upset, I called him in my office I gave him mental support
like a mentor, I told him don’t take it personally be professional, next time be confidante and
ask your senior to get help if you struggle about something. Every store of M&S has
appointed a coach for floor staffs to help them to do day to day task by offering training and
advice when needed.
TASK 4
A.C.2.4
A store manager will lead the team of M&S store; the store manager will be the
responsible for whole operations of the store. The individual will be responsible for achieving
the strategic objectives of the organisation. There will be store assistance, will help the store
manager about store’s day to day operations. After that there will be store in-charge, whose
job will be reporting direct to the head of department who is the overall in–charge of the
Store of M&S, all the above people will get help from their supporting staffs.
The above team structure of M&S will help to achieve organisation’s goals and
objective by improving team performance. It is very important to understand the need and
demand of the customers, M&S will have customer operation executive and store
supervision for that purpose, it will reflect how organisation’s team performance help to
achieve organisation’s strategic objectives.
The performance of the managers can be monitored and reviewed by me within a
store of the M&S by taking feedbacks from the employees’ on weekly basis and store
performance will be measured by getting customers feedback on daily basis. Extra training
sessions will be held for mistakes by the employees. This plan assist in measuring the
performance but it is not successful in terms of determining the employees performance.
Such can be assessed by setting targets on daily basis and measuring it own basis of
attainment of set targets.
14
The Coaching helps to improve person’s skills to do a job effectively. By improving
skills of a person organisation could achieve its objectives. It focuses on development, mostly
on specific issues of work related (Fulk, Bell and Bodie, 2011).
As a manager of M&S’s one of the store, some time I have to delegate some of my
task to one of my most experience staffs such as making weakly rota for staffs. I offer all the
assistance he/she needs, before sending out the rota for staffs I check them and then send.
One day one of my staff could not explain properly about a product to a customer and
customer has sworn at him, he was upset, I called him in my office I gave him mental support
like a mentor, I told him don’t take it personally be professional, next time be confidante and
ask your senior to get help if you struggle about something. Every store of M&S has
appointed a coach for floor staffs to help them to do day to day task by offering training and
advice when needed.
TASK 4
A.C.2.4
A store manager will lead the team of M&S store; the store manager will be the
responsible for whole operations of the store. The individual will be responsible for achieving
the strategic objectives of the organisation. There will be store assistance, will help the store
manager about store’s day to day operations. After that there will be store in-charge, whose
job will be reporting direct to the head of department who is the overall in–charge of the
Store of M&S, all the above people will get help from their supporting staffs.
The above team structure of M&S will help to achieve organisation’s goals and
objective by improving team performance. It is very important to understand the need and
demand of the customers, M&S will have customer operation executive and store
supervision for that purpose, it will reflect how organisation’s team performance help to
achieve organisation’s strategic objectives.
The performance of the managers can be monitored and reviewed by me within a
store of the M&S by taking feedbacks from the employees’ on weekly basis and store
performance will be measured by getting customers feedback on daily basis. Extra training
sessions will be held for mistakes by the employees. This plan assist in measuring the
performance but it is not successful in terms of determining the employees performance.
Such can be assessed by setting targets on daily basis and measuring it own basis of
attainment of set targets.
14

My previous work experience helps me to plan the team for M&S. The advantage of
this plan is that it will work systematically; every one of the team will understand their job
descriptions easily. Beside the positive outcome of the team, it had negative outcome also
because of the poor communication and work load. The Poor communication and work load
leaded to the poor performance and dissatisfaction among the employees, decision making
process also affected by the negative outcomes. Weekly meetings helped to sort out the
problems. Weekly meeting between store in charge and employees helped to find the
problems and store in charge passed those issues to the store manager for further clarification.
The overall plan undertaken for knowing the overall performance of team was effective.
Further, through this plan I was able to know about the team members who are underperforming and
improvement is needed in their overall performance. Further, for management of staff their actions
were monitored which supported in enhancing team performance. Apart from this, the entire plan was
quite successful where I was able to accomplish the targets being set. Moreover, the real areas where
identified where team was underperforming and overall improvement is needed for the purpose of
development. The team performance plan which has been undertaken has been shown below:
Team working objectives Feb March
Identifying which team member
needs help from others
Monitoring Employee has to collect
feedback from other members
Searching for ways to work
together as a team
Employees have to provide
ideas regarding this
Effective use of resources Ongoing observation
A.C. 3.1
The performance development plan helps to attain of organisation’s strategic
objectives and aims. It is very important and required for M&S to monitor its action plans to
achieve its desired results. I will be available to adopt an affective monitoring system for
both employees and store performance. Checklist method has been implemented to measurer
its effectiveness in the store to monitor its employees performance and activities and it has
shown positive impact on performance of the team to certain extent. Monitoring system helps
organisation to identify the gap or time taken by employees to finish an allocated task, it also
helps the organisation to highlight the amount of resources has used to do the task by its
staffs. The overall process of monitoring lack effectiveness which can be improved so as to
attain the target relating with quality and customer satisfaction. The recommendations have
been provided in the manner stated as under:
Recommendations
15
this plan is that it will work systematically; every one of the team will understand their job
descriptions easily. Beside the positive outcome of the team, it had negative outcome also
because of the poor communication and work load. The Poor communication and work load
leaded to the poor performance and dissatisfaction among the employees, decision making
process also affected by the negative outcomes. Weekly meetings helped to sort out the
problems. Weekly meeting between store in charge and employees helped to find the
problems and store in charge passed those issues to the store manager for further clarification.
The overall plan undertaken for knowing the overall performance of team was effective.
Further, through this plan I was able to know about the team members who are underperforming and
improvement is needed in their overall performance. Further, for management of staff their actions
were monitored which supported in enhancing team performance. Apart from this, the entire plan was
quite successful where I was able to accomplish the targets being set. Moreover, the real areas where
identified where team was underperforming and overall improvement is needed for the purpose of
development. The team performance plan which has been undertaken has been shown below:
Team working objectives Feb March
Identifying which team member
needs help from others
Monitoring Employee has to collect
feedback from other members
Searching for ways to work
together as a team
Employees have to provide
ideas regarding this
Effective use of resources Ongoing observation
A.C. 3.1
The performance development plan helps to attain of organisation’s strategic
objectives and aims. It is very important and required for M&S to monitor its action plans to
achieve its desired results. I will be available to adopt an affective monitoring system for
both employees and store performance. Checklist method has been implemented to measurer
its effectiveness in the store to monitor its employees performance and activities and it has
shown positive impact on performance of the team to certain extent. Monitoring system helps
organisation to identify the gap or time taken by employees to finish an allocated task, it also
helps the organisation to highlight the amount of resources has used to do the task by its
staffs. The overall process of monitoring lack effectiveness which can be improved so as to
attain the target relating with quality and customer satisfaction. The recommendations have
been provided in the manner stated as under:
Recommendations
15

Training can be provided to an under performer.
Under-performer could be transferred to other department of the store to improve
his/her performance.
One to one meeting could be held with underperform staff to sort out his/her problem,
if still not improve the performance he/she could be removed from his/her post.
The entire team performance improvement plan which has been prepared was supported by
proper process of monitoring. Performance monitoring process was employed where
performance of every employee was critically reviewed. Moreover, this provided a base to
employees in knowing about the areas where they are lacking behind and overall
improvement is needed. Apart from this, specific mentor has been assigned to every team
member with the help of this it is ensured that every individual is performing expected and
major areas are identified where improvement is required. The plan and targets associated
with improving team performance and developing every individual has been accomplished.
A.C. 3.2
The team performance can be measured by stating whether objectives of the
organisation have achieved or not. The main objective of M&S is customer’s satisfaction;
the organisation needs to understand the demand of the customer and should be the first
one to satisfy customer’s demand. That’s why feedbacks from the customers were taken
regular basis to measure the performance of the team against the proposed objectives of
M&S. Feedbacks from the customers have drawn special attention that the team has able
to understand the need and demand of the customer in the competitive market. The sales
and profitability of M&S has increased significantly annual report has stated, that report
proved team performance was in the satisfactory level. The team was able to attain the set
targets within specified time. Moreover they effectively carried out the performance in
order to bring desired outcomes. The team has showed accurate behaviour which
increases level of customer satisfaction as well.
How I motivate my staffs:
I pay people what they worth or deserve
Extra holiday, who has worked over time for long time
16
Under-performer could be transferred to other department of the store to improve
his/her performance.
One to one meeting could be held with underperform staff to sort out his/her problem,
if still not improve the performance he/she could be removed from his/her post.
The entire team performance improvement plan which has been prepared was supported by
proper process of monitoring. Performance monitoring process was employed where
performance of every employee was critically reviewed. Moreover, this provided a base to
employees in knowing about the areas where they are lacking behind and overall
improvement is needed. Apart from this, specific mentor has been assigned to every team
member with the help of this it is ensured that every individual is performing expected and
major areas are identified where improvement is required. The plan and targets associated
with improving team performance and developing every individual has been accomplished.
A.C. 3.2
The team performance can be measured by stating whether objectives of the
organisation have achieved or not. The main objective of M&S is customer’s satisfaction;
the organisation needs to understand the demand of the customer and should be the first
one to satisfy customer’s demand. That’s why feedbacks from the customers were taken
regular basis to measure the performance of the team against the proposed objectives of
M&S. Feedbacks from the customers have drawn special attention that the team has able
to understand the need and demand of the customer in the competitive market. The sales
and profitability of M&S has increased significantly annual report has stated, that report
proved team performance was in the satisfactory level. The team was able to attain the set
targets within specified time. Moreover they effectively carried out the performance in
order to bring desired outcomes. The team has showed accurate behaviour which
increases level of customer satisfaction as well.
How I motivate my staffs:
I pay people what they worth or deserve
Extra holiday, who has worked over time for long time
16
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I never punish for failure but I have offered extra training session Promotion, job security and bonuses help my task more easier to motivate staffs
My unique concept to monitor and review a team or individual performance:
Monitoring of a team or individual’s performance can be done by measuring the
original result with the desire result within a time period.
I can review performance of an individual by having one to one meeting.
The review of the actual result of a staff of M&S highlights the fact that motivation
has helped its employee’s efficiency. The team performance has contributed organisation’s
overall success; it has helped to achieve objectives of M&S. It can be stated that the
customer’s need and demand has been fulfilled.
Weakness has been found manager’s inability to use performance measurement tools
in an effective manner, in an addition there were many problem rose during the 360 degree
performance appraisal such as bad and negative comments.
The performance of entire team against the plan was appropriate. Further, corrective
measures were taken well in advance where performance of entire team lacks and overall
improvement is needed. Apart from this, all the steps were followed properly which are
required in improving team performance. For improvement of overall skills and individual
performance action plan was prepared and it provided base to all the team members where
they were able to work on the major areas where development is needed. Apart from this, it
motivated every team member and this encouraged active participation in the business affairs.
A.C 3.3:
The contribution of the team performance has been effective in attainment of the
overall strategic objectives and aims of the organisation within given time. The strategic
target of the company is towards increasing the earning at its international business by 40%
over the next three years by opening new stores and online business. The contribution of the
team in achievement of this strategic target is that firm has effectively understood and
fulfilled the customer’s need and demand by helped of its trained employees. Team
performance has made big impact on sales and profit of M&S, that’s why the organisation
has to opened new stores and renovated existing stores within UK.
The negative side of a team was that each and every one has to play very important
role otherwise team performance get bad results. One of the main objectives of M&S was
building an effective team so they could add more values of their products and services, in
addition every team member of the team has contributed his/her best effort during the
procedure of the delegation, mentoring and coaching. Because of that every team member has
become more capable and competent of adding more values of the organisation’s products
and services.
It has observed that M&S has taken very seriously its responsibility about the society
and environment by donating free food to the poor and recycle its every waste of the
products.
17
My unique concept to monitor and review a team or individual performance:
Monitoring of a team or individual’s performance can be done by measuring the
original result with the desire result within a time period.
I can review performance of an individual by having one to one meeting.
The review of the actual result of a staff of M&S highlights the fact that motivation
has helped its employee’s efficiency. The team performance has contributed organisation’s
overall success; it has helped to achieve objectives of M&S. It can be stated that the
customer’s need and demand has been fulfilled.
Weakness has been found manager’s inability to use performance measurement tools
in an effective manner, in an addition there were many problem rose during the 360 degree
performance appraisal such as bad and negative comments.
The performance of entire team against the plan was appropriate. Further, corrective
measures were taken well in advance where performance of entire team lacks and overall
improvement is needed. Apart from this, all the steps were followed properly which are
required in improving team performance. For improvement of overall skills and individual
performance action plan was prepared and it provided base to all the team members where
they were able to work on the major areas where development is needed. Apart from this, it
motivated every team member and this encouraged active participation in the business affairs.
A.C 3.3:
The contribution of the team performance has been effective in attainment of the
overall strategic objectives and aims of the organisation within given time. The strategic
target of the company is towards increasing the earning at its international business by 40%
over the next three years by opening new stores and online business. The contribution of the
team in achievement of this strategic target is that firm has effectively understood and
fulfilled the customer’s need and demand by helped of its trained employees. Team
performance has made big impact on sales and profit of M&S, that’s why the organisation
has to opened new stores and renovated existing stores within UK.
The negative side of a team was that each and every one has to play very important
role otherwise team performance get bad results. One of the main objectives of M&S was
building an effective team so they could add more values of their products and services, in
addition every team member of the team has contributed his/her best effort during the
procedure of the delegation, mentoring and coaching. Because of that every team member has
become more capable and competent of adding more values of the organisation’s products
and services.
It has observed that M&S has taken very seriously its responsibility about the society
and environment by donating free food to the poor and recycle its every waste of the
products.
17

It can be expressed that team performance has made effective contribution to achieve
organisation’s objectives that best customer service by offering quick check out at the till,
reasonable price and innovative products.
With the help of effective performance appraisal of the team members, as a manager
it was found that there were mixed results. Some perform very well and give their best on the
other hand; some workers did not perform well as per the expectations. But overall
performance was satisfied and together all achieved the decided objectives of the store. This
performance makes M&S to achieve a good and remarkable position in the market. Along
with this, team members were also rewarded in the form of incentives and recognition. This
assist in attainment of strategic objective of business that relates with providing reward,
career progress, promotion for all employees fairly and timely
The team performance plan needs some improvements for improving the performance
of each team member and for selecting appropriate strategies. This will help the store in
accomplishing its goal more effectively in the future.
Rating was given to the personnel on the basis of their performance which has proved
to be beneficial in attaining the strategic targets set.
M&S has done very well last year, all the employees were rewarded with bonuses, it
was revealed by top management that M&S could not achieved their objectives without hard
work and commitment of team members.
Increase earnings at its international business by 40% over the next three years by
opening new stores and online business.
Increase sales in France by 25% over the same period by opening 250 stores (3 years).
Best customer service by offering quick check out at the till, reasonable price and
innovative products.
Providing reward, career progress, promotion for all employees fairly and timely.
The performance of entire team was effective in achieving strategic objectives of the
business. Further, main focus was on enhancing sales volume along with the revenue of
enterprise. Therefore, to accomplish these objectives proper plan was developed by team
where marketing efforts were applied and this in turn enhanced M&S performance. Apart
from this for delivering effective customer service training is being carried out within teams
and this enhances knowledge level along with skills of staff members. Moreover,
motivational tools are being employed with the help of which team members prefer to take
initiative for the welfare of entire team within the workplace
18
organisation’s objectives that best customer service by offering quick check out at the till,
reasonable price and innovative products.
With the help of effective performance appraisal of the team members, as a manager
it was found that there were mixed results. Some perform very well and give their best on the
other hand; some workers did not perform well as per the expectations. But overall
performance was satisfied and together all achieved the decided objectives of the store. This
performance makes M&S to achieve a good and remarkable position in the market. Along
with this, team members were also rewarded in the form of incentives and recognition. This
assist in attainment of strategic objective of business that relates with providing reward,
career progress, promotion for all employees fairly and timely
The team performance plan needs some improvements for improving the performance
of each team member and for selecting appropriate strategies. This will help the store in
accomplishing its goal more effectively in the future.
Rating was given to the personnel on the basis of their performance which has proved
to be beneficial in attaining the strategic targets set.
M&S has done very well last year, all the employees were rewarded with bonuses, it
was revealed by top management that M&S could not achieved their objectives without hard
work and commitment of team members.
Increase earnings at its international business by 40% over the next three years by
opening new stores and online business.
Increase sales in France by 25% over the same period by opening 250 stores (3 years).
Best customer service by offering quick check out at the till, reasonable price and
innovative products.
Providing reward, career progress, promotion for all employees fairly and timely.
The performance of entire team was effective in achieving strategic objectives of the
business. Further, main focus was on enhancing sales volume along with the revenue of
enterprise. Therefore, to accomplish these objectives proper plan was developed by team
where marketing efforts were applied and this in turn enhanced M&S performance. Apart
from this for delivering effective customer service training is being carried out within teams
and this enhances knowledge level along with skills of staff members. Moreover,
motivational tools are being employed with the help of which team members prefer to take
initiative for the welfare of entire team within the workplace
18

CONCLUSION
In the competitive environment, for organization individuals’ development and
performance is very key issue. Developing performance management strategies planning has
positive effect on any organization, it helps to increase productivity. The team performance
and individual commitment helps achieving strategic objectives an organisation. Good
working condition, job security, fair work and social life balance, motivation, rewards,
promotion make individual to be motivated and committed toward the organisation.
19
In the competitive environment, for organization individuals’ development and
performance is very key issue. Developing performance management strategies planning has
positive effect on any organization, it helps to increase productivity. The team performance
and individual commitment helps achieving strategic objectives an organisation. Good
working condition, job security, fair work and social life balance, motivation, rewards,
promotion make individual to be motivated and committed toward the organisation.
19
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REFERENCES
Journal and Books
Nielsen, B.B. and Nielsen, S., 2011. The role of top management team international
orientation in international strategic decision-making: The choice of foreign entry
mode. Journal of World Business. 46(2). pp.185-193.
Pichler, S., 2012. The social context of performance appraisal and appraisal reactions: A
meta‐analysis. Human Resource Management. 51(5). pp.709-732.
Pieterse, A.N., Van Knippenberg, D. and Van Dierendonck, D., 2013. Cultural diversity and
team performance: The role of team member goal orientation. Academy of Management
Journal. 56(3). pp.782-804.
Online
Marks and Spencer. 2016. [Online]. Available Through:
<http://www.marksandspencer.com/>. [Accessed on 28th March 2016]
Performance Appraisal. 2016. [Online]. Available Through:
<http://www.managementstudyguide.com/performance-appraisal-tools.htm>. [Accessed on
28th March 2016]
Team performance plan. 2016. [Online]. Available Through:
<https://www.dlsweb.rmit.edu.au/toolbox/leadership/toolbox/tp/tp_c15.html>. [Accessed on
28th March 2016]
20
Journal and Books
Nielsen, B.B. and Nielsen, S., 2011. The role of top management team international
orientation in international strategic decision-making: The choice of foreign entry
mode. Journal of World Business. 46(2). pp.185-193.
Pichler, S., 2012. The social context of performance appraisal and appraisal reactions: A
meta‐analysis. Human Resource Management. 51(5). pp.709-732.
Pieterse, A.N., Van Knippenberg, D. and Van Dierendonck, D., 2013. Cultural diversity and
team performance: The role of team member goal orientation. Academy of Management
Journal. 56(3). pp.782-804.
Online
Marks and Spencer. 2016. [Online]. Available Through:
<http://www.marksandspencer.com/>. [Accessed on 28th March 2016]
Performance Appraisal. 2016. [Online]. Available Through:
<http://www.managementstudyguide.com/performance-appraisal-tools.htm>. [Accessed on
28th March 2016]
Team performance plan. 2016. [Online]. Available Through:
<https://www.dlsweb.rmit.edu.au/toolbox/leadership/toolbox/tp/tp_c15.html>. [Accessed on
28th March 2016]
20
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