Critical Evaluation of Performance Management at Bright Ideas Company

This report provides a critical evaluation of performance management systems, using Bright Ideas Company Limited as a case study. It analyzes the company's current performance management practices, focusing on the 360-degree feedback system, and identifies strengths and weaknesses. The report examines the characteristics of an ideal performance management system, as outlined by Aguinis (2012), and assesses their application within the company. It highlights the importance of effective communication, training, and transparent compensation policies. The report recommends improvements, including enhanced team-building, transparent feedback mechanisms, and the implementation of both 360-degree and feedback approaches. It also discusses the potential benefits of implementing a formal performance management system, such as increased employee engagement and improved organizational performance. The report concludes that a well-designed performance management system is crucial for achieving the strategic objectives and long-term sustainability of Bright Ideas Company Limited.

Running head: MANAGEMENT
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Name of the student
Name of the university
Author note

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Table of contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Conclusion.......................................................................................................................................7
Reference list and bibliography.......................................................................................................8

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Introduction
The performance system plays an essential role in case of ensuring the positive growth in
business. It is true that performance management can be done in both the formal and informal
manner. It is true that based on performance management abilities of individuals, strategic
objectives of the companies are being set (Armstrong and Baron, 2004). The purpose of this
study is to shed light on different performance management characteristics and analyze those
impact in case of deriving success in an organization. Reviewing the assignment 5, the study has
focused on providing the changes that can bring the improvement in performance management
system in the organization.
Discussion
Analyzing the performance characteristics introduced by Aguinis (2012), it can be said
that explaining the performance dimension as well as standards to the employees, the
organizational control can be increased. Effective communication can be considered as another
important characteristics that can help to explaining the formal management system to the
employees. Including the formal appeals process, the performance regarding information are
being collected using the diverse and multiple sources (Armstrong and Baron, 2004). Depending
on the formal process of training and sharing knowledge by the supervisors, performances of the
employees are being observed. Analyzing the situation in Bright Ideas Company Limited, it has
been identified that from the last 12 years the company is maintaining its sustainable position in
different countries. In order to bring the improvement in the organization, the human resource
department is playing an important role. Examining the situation in the organization it has been
identified that increasing training needs in the company has influenced the operational process in
the company.

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In case of measuring the abilities as well as skills of the employees in the workplace, the
introduction of effective performance management system in the workplace has become
necessary. Performance management is being considered as the continuous process that help[s to
develop the strong relationship between the employees and the organization. In case of Bright
Ideas Company Limited, it has been identified that due to improper team building abilities,
performance management has become an important concern for the company. Analyzing the
performance management practices in the company it has been identified that not only the
quality improvement but also the company focuses on ensuring the long term sustainability. By
continuing this, it can be said that the major advantage of the performance management system
which has been introduced by Bright Ideas Company Limited, is here the positive relationship
development between the organization and employees has been highlighted. It is true that
performance management can be done in both the formal and informal manner. It is true that
based on performance management abilities of individuals, strategic objectives of the companies
are being set.
In the performance analysis in Bright Ideas Company Limited, the 360-degree
performance system has been highlighted as the effective process in which the self-evaluation
process has been highlighted as the effective part of performance management approach. It is
true that self-analysis is one of the important part in performance management characteristics. By
continuing this it can also be said that adding the multi-rater feedback, multi-source assessment,
or multi-source feedback opportunities, the performance management system can play an
important role. In this Bright Ideas Company Limited, following the performance management
characteristics of communicational engagement between the employees and employers is being
followed. Examining the performance tactics in the company it has been identified that

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depending on the 360-degree performance system, it has been identified that following the
training needs the continuous growth in an organization can be introduced. On the other hand,
maintaining the transparency with the employees is very important for the organization to
maintain the healthy work culture. In this case with the introduction of fair work policy, standard
reward and compensation policy can encourage the employees towards contributing in achieving
the organizational objectives. By sharing the feedback regarding the performance of individuals
reward and recognition system in the organization can be improved. In order to improve the
potential appraisal process in the company it has focused on promoting the employees in
different divisions such as supermarkets Bakery divisions or restaurants. Introducing the
performance management system based on potential appraisal system the company aims to
minimize the turnover rate as well as it can also play an important role for motivating individuals
towards achieving their goals.
With effective implications of 360 degree approach, the company will get the ability to
conduct Peer appraisal management appraisal and self-appraisals. On the other hand analyzing
the information it has been identified that in order to bring the general improvement in
performances of the employees in bright ideas Company Limited feedback given policy can also
play an important role. By sharing the feedback regarding the performance of individuals reward
and recognition system in the organization can be improved. In order to improve the potential
appraisal process in the company it has focused on promoting the employees in different
divisions such as supermarkets Bakery divisions or restaurants. Introducing the performance
management system based on potential appraisal system the company aims to minimize the
turnover rate as well as it can also play an important role for motivating individuals towards
achieving their goals. In case of Bright Ideas Company Limited, it has been identified that due to

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improper team building abilities, performance management has become an important concern for
the company. Analyzing the performance management practices in the company it has been
identified that not only the quality improvement but also the company focuses on ensuring the
long term sustainability.
Analyzing the performance management issue faced by the company it can be said that as
the entire performance information is based on the information provided by the participants in
the training program in that case chances of getting the wrong information is quite high. It is also
true that in case of bright ideas Company Limited if the team building process will not get
promoted correctly it can bring business damages in the company. In most of the cases
participants provide the false information regarding the employee and management behaviors in
such cases blindly following the feedback approach technique can hamper the entire evaluation
process. In this situation it can be suggested that the company needs to focus on maintaining the
strong transparency with the employees. An efficient team needs to be recruited for analyzing the
performance abilities of the participants. Before promoting an employee in other divisions is
very important for the management to understand if the employee is capable enough to perform
the job responsibilities or not. By continuing this it can be said that the compensation policies
needs to be transparent to the Employees so that they can say their individual goals.
Recommendation for formulating performance management system
Analyzing the entire case it can be said that in order to formulate performance
management system in a new organization, both the 360 degree approach and feedback
approach needed to be implemented. With the effective implication of 360 degree approach the
employees will be able to understand their own abilities. The company needs to focus on
following all the performance management characteristics so that the employee engagement as

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well as positive growth in the workplace can be ensured (Mujtaba and Shauaib 2010). by
continuing this it can also be said that through the effective training need analysis process does
360 degree approach can help to maintain the transparency with the employees which can ensure
the effective working environment. On the other hand adding the feedback approach in
performance management system it will be easier for the company to identify the needs and
requirements of the employees. Depending on the feedback analysis process it will be easier for
the company to maintain the continuous observation on the employees. By continuing this it's
can also be said that with this performance management approach the compensation and reward
policy in the workplace can get improved. It is also true that in order to ensure the positive
performance in an organization it is very important for the company to analyze the performance
dimensions of the employees so that the company can increase its controlling power on the
participants. In order to who developed the interrelationship between managers and the
employees effective communication can play an important role.
Conclusion
In this study it can be concluded that in case of bringing the positive performance
management in an organization, the company needs to focus on following all the performance
management characteristics so that the employee engagement as well as positive growth in the
workplace can be ensured. By continuing this, positive engagement of supervisors are also
important in case of driving the growth in the workplace.

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Reference list and bibliography
Aguinis, H. 2012 Performance management, 3rd ed. Upper Saddle River, NJ: Pearson Prentice
Hall.Chapter 10, ‘Reward systems and legal issues’
Armstrong, A. and Baron, A 2004 Managing performance: performance management in action,
2nd ed. London: CIPD.Chapter 7, ‘Performance management and rewards’, pp. 103-114
Managing Performance: Performance Management in Action, 2nd Edition by Armstrong, A.;
Baron, A. Copyright 2004 by Charted Institute of Personnel and Development.
Mujtaba, B. G. and Shauaib, S. 2010‘An equitable total rewards approach to pay for
performance management’,Journal of Management Policy and Practice, 11 (4), pp. 111-121.
Karkoulian, S., Assaker, G., and Hallak, R., 2016. An empirical study of 360-degree feedback,
organizational justice, and firm sustainability. Journal of business research, 69(5), pp.1862-1867.
Kasemsap, K., 2016. The role of performance management practices on organizational
performance: A functional framework. In Leadership and Personnel Management: Concepts,
Methodologies, Tools, and Applications (pp. 1635-1658). IGI Global.