Developing Performance Management Strategies: A Comprehensive Report

This report provides a detailed analysis of performance management strategies, specifically focusing on their application within Sykes Holiday Cottages. It begins by assessing the crucial links between team performance and strategic objectives, emphasizing how effective management drives organizational success. The report then evaluates various tools and techniques, including Armstrong's performance management, the Deming PDCA cycle, and the McKinsey 7S framework, to set and measure team performance targets. It explores the value of these tools in gauging future performance and determining required targets. Furthermore, the report delves into encouraging individual commitment, applying delegation, mentoring, and coaching, and evaluating team performance plans to meet organizational objectives. It concludes by assessing the processes for monitoring performance, evaluating team performance against agreed objectives, and determining influencing and persuading methodologies to secure individual commitment, considering individual dynamics and organizational politics.

Developing performance
management strategies

Table of Contents
Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1-Assess the links between team performance and strategic objectives.............................1
1.2-Evaluate tools and techniques available to set team performance targets.......................2
1.3-Assess the value of team performance tools to measure future team performance.........5
TASK 2............................................................................................................................................7
2.1-Determine required performance targets within teams against current performance......7
2.2-Discuss the need to encourage individual commitment to team performance in
achievement of organisational objectives...............................................................................7
2.3-Relate the application of delegation, mentoring and coaching to the achievement of the
organisational objectives........................................................................................................8
2.4-Evaluate a team performance plan to meet organisational objectives.............................9
TASK 3............................................................................................................................................9
3.1-Assess the process for monitoring team performance and initiate changes where necessary
................................................................................................................................................9
3.2-Evaluate team performance against agreed objectives of the plan................................10
3.3-Evaluate the impact of the team performance in contributing to meeting strategic
objectives..............................................................................................................................11
TASK 4..........................................................................................................................................11
4.1-Determine influencing and persuading methodologies to gain the commitment of
individuals to a course of action...........................................................................................11
4.2-Discuss the impact of individual dynamics, interests and organisational politics on
securing the commitment of individuals to a course of action.............................................13
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Development of performance management strategy defines the goals and objective of the
company and also get communicate them to the employees. Performance management is the
continuous process through which the working ability of the entire individual will get developed
by which the company could attain its goals and mission in timely manner. In this the higher
authority or the supervisor provide adequate communication with the employee by which they
have make suitable changes in the overall personality of their employee by which their
understanding towards the aim and mission of the company will get accomplished (Alisan,
2018). It is an approach that will used by the company to establish the effectiveness, clarity,
aligned and collaborative by which the trust will get enhance in the relationship in between the
employee and company. This report is based on the Sykes Holiday Cottages that is the rental
company and having the portfolio of 11,000 numbers of properties in the Ireland and UK. This
report includes the link in between the strategic objectives and team performance, tools and
technique to set team performance target, value of team performance to achieve the
organisational objectives. In addition to this, team performance plan, monitoring of actions and
activities to improvise the team performance.
TASK 1
1.1-Assess the links between team performance and strategic objectives
The performance management strategy defines the successful path through which the
accountability of all the employee will get ensures and includes the higher manager as well. To
develop the different strategy the company will collect the feedback of the entire employee to get
induces the smooth flow of services. The performance management is more vital within the
companies and a part of the business to get retains and attracts the larger number of people. The
company will induces the utmost clarification by which the expected outcomes to get achieve the
goals and objective of the employee by which their working performance will get more
developed (Easter, 2019). The impact of the effective team performance on the strategic
objectives is that it will lead more success and developments of the Sykes Holiday Cottages by
which they get achieve the better outcomes. In this all the individual of the company will have
worked as a team by which have shared the common goals and objectives by which the
efficiency to get achieve the target will get improvised. On the other hand, sometimes while
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working in team the employee will not get achieve as the different personality will worked by
which more complexity will get introduced. There are some key benefits to organisations of team
performance and alignment and that are as defined below as:
 It is the process through which the coordination among the employee will get improvised
by which it is easier to get worked in a team.
 The decision making process become even faster by which accuracy and probability to
achieve continuous success will get developed.
The team performance and strategic objectives are interlinked with each other as the aim of
the strategic management is the enhance the working capability of the Sykes Holiday Cottages
by which the employee become more motivated and committed by which more sustainability
will get developed (Farooq, 2018). For example, the Sykes Holiday Cottages will have uses this
in their business by which the quality and the services that are provided by them will get more
enhanced by which more profit will get developed. They have collect the feedback of the
employee by which reinforced the entire barrier that get resist the performance of the company.
1.2-Evaluate tools and techniques available to set team performance targets
There are some different tools and technique that will get used to set the performance of
the team and that are as defined below as:
Armstrong’s performance management: It is the tool that was proposed by the
Michael Armstrong and states that the system of performance management will get start with the
concept with the cycle of performance management and that is as defined below as:
Planning: It is the first cycle in which the Sykes Holiday Cottages will develop the
SMART objectives by which their contribution towards the accomplishment of goals and
objective become more systematic. In this the company will formulate the personal development
plan for each individual that is as per their strength and skills.
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Figure 1https://www.clearreview.com/stages-of-performance-management-cycle/
(Source: Explaining the Stages of the Performance Management Cycle, 2017)
Act and track: It is the second stage in which the Sykes Holiday Cottages will get
analyse the performance throughout all the year by which the employee will work with the aim
to work effectively while in this the manager will get couch and provide the training to the
employee by which the performance get track while receiving the feedback (Gregory, 2019).
Review: It is the last stage in which Sykes Holiday Cottages will rate the performance of
the employees while encompassing the performance of the employee and with that provides
training and equal opportunity to all.
Deming’s Plan Do Check Act (PDCA) Cycle: It is the four step model that helps to carry
out the change within the business and it is a repetitive cycle that get repeat again and again and
it bring more improvement and get considered as the project planning tool.
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Figure 2https://asq.org/quality-resources/pdca-cycle
(Source: What is the Plan-Do-Check-Act (PDCA) Cycle, 2020)
Plan: In this the Sykes Holiday Cottages will recognise a change and an opportunity by
which effective plan will get developed.
Do: In this the Sykes Holiday Cottages will carry out the small scale research in order to
measure the effect of implementation of the change within the business.
Check: In this the overall change will get tested by reviewing the impact, analyses of the
outcomes and by identifying the requirement of the business (Jia, 2018).
Act: In this the Sykes Holiday Cottages will make the change by the learning and gone
through with the cycle for more times and make different plan until and unless success will not
get received.
Basis Advantage Disadvantage
Armstrong’s
performance
management
It is the most effective tool that gets
easily differentiate the performance
of an employee. It is more useful in
the larger organisation as like Tesco
by which they have eliminate the
different issue related to leniency. It
is useful to the medium sized
company as like Sykes Holiday
There are some negative impact as well in
the larger organisation like Tesco the
personal biases will get different the rating
of the employee performance by which
complexity get enhanced. In the medium
sized as like Sykes Holiday Cottages the
lack of specific information about the
feedback will didn’t get performed with the
purpose thus have negative impact on the
working ability of employee. While, in the
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Cottages by which they get easily
develop their employee’s skills and
ability by providing adequate
couching and training. In is helpful
in the small organisation as like
Clarasys Ltd by which they have
provided adequate wages as per the
job profile.
small company as like Clarasys Ltd
employee was not aware about what they
have to improvise or by how (Kalgin,
2018).
Deming’s Plan Do
Check Act
(PDCA) Cycle
It is the most efficient method to
make success on continuous basis.
In this the larger organisation as like
Tesco will have minimise the
production cost by which the profit
ratio will get improvised. In the
medium sized as Sykes Holiday
Cottages they kept check the team
performance and make more profit.
In the small sized as Clarasys Ltd
they get expand their business
operation as per the time passes.
Sometime it induces some
disadvantage for all sized
organisation. As in the larger
company as Tesco it become more
onerous to continuous check all the
required changes and become more
hectic. In this the medium
organisation as Sykes Holiday
Cottages didn’t need to be more
responsive and either that try to
attract the customers. In the small
scale organisation as Clarasys Ltd
they have manage the operation at
smaller scale thus didn’t have much
resource to apply this model.
1.3-Assess the value of team performance tools to measure future team performance
McKinsey 7S: It is the strategic management tool that get used by the Sykes Holiday
Cottages to make better understanding the about how to gain the objective in suitable manner
(Konin, 2018). In this model all the things will get interrelated with each other thus the skills will
get divided on the basis of soft and hard skills.
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Strategy: In this the Sykes Holiday Cottages make different strategy to get win in the
marketplace by gaining more competitive advantage on continuous basis.
Figure 3https://expertprogrammanagement.com/2018/11/mckinsey-7s-framework/
(Source: The McKinsey 7S Framework, 2018)
Structure: It will define how the Sykes Holiday Cottages make the effective utilisation
of the different resources as like money, people, machinery and get developed the different team
by which all the work will get managed in effectual manner.
Systems: It includes the completion of the daily activities that get performed by the
employee and have also use some tools to get support of to get better result.
Style: It is the way of Sykes Holiday Cottages to get their task done and their set rules
and regulation to get improvised outcomes (Latan, 2018) .
Staff: It will define the number of employee that is working in the Sykes Holiday
Cottages and have managed the 20,000 properties in 2020.
Skills: It will define the skills and ability of an employee with that they have manages the
core competency and directs the outsourced in effective mode.
Shared values: It will reflect the value, belief of the Sykes Holiday Cottages that they get
shared in the marker or with their customer to get attract the large number of people.
In this the Sykes Holiday Cottages will review the team performance with the help of
different method that are as defined below as:
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360-Degree feedback: In this the review will get collected by the entire individual to
measure and analyse the performance of an employee. In this the skills of an employee will get
assess by the manager and other colleagues, staff and other members by which regular
advancement will get bring within the business.
Management by objective: It is a method that get used by the Sykes Holiday Cottages
and with that they get provide the appraisal to the employee as per their performance that will
get roped up the goal setting process thus the objective will get achieved within a set deadline
that make easy success (Mangla, 2018).
TASK 2
2.1-Determine required performance targets within teams against current performance
There are some different tools that are used to measure the performance of each
individual in the team and that is as defined below as:
Balanced Scorecard: It is the strategy management tool by which Sykes Holiday Cottages
and it will used by the manager of the business to make the better execution of all the activities
by making suitable control and monitoring of different consequences that get developed by those
actions. It will get used to manage the customer internal process, growth and learning of
employee by managing the financial condition of the business.
Six Sigma: It is the set management tool that will used by the Sykes Holiday Cottages to
get improvised the working process of the business by which have reduce the probability to
making error will get reduced. It is the statistical based approach by which the Sykes Holiday
Cottages will make continuous development by eliminating the negative impact or defect from
the business (Mone, 2018). It will be used to improvise the production process by which they
have provided required and satisfactory quality services to the customer with more affordability.
2.2-Discuss the need to encourage individual commitment to team performance in achievement
of organisational objectives
Team performance will get developed more or get reduces by the level of efforts that are
putting by the each individual member of the team. It is even more important that the
requirement of the set of skills that get motivate the employee will must get considerate by the
company. There are some different conditions under which the behaviour of an individual of the
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team has affected performance both in positive and negative ways and that are as defined below
as:
Team Cohesiveness: It is the situation in which the all the members have shown their
bonds towards each other by which the working ability will get enhanced. It has the positive
impact on each individual as they learn the new prospect to get over from the different situation
that gets developed on random basis. On the other hand there is some negative impact as well
while working in a team some people didn’t take more responsibility and act more freely by
which the overall performance will get deprived. In this the manager of Sykes Holiday Cottages
will ensure that all the employee have compatibility and for this conduct different programs by
which their participation level will get enhanced more and thus company gain more productive
outcomes (Nouri, 2019).
Team Communication: It is the situation that is more important and for this as better the
communication is that much positive working environment will get developed. It has positive
affect as all the team members of the team have suitable communication with each other by
which all are clearer about the goals of the team. It has negative impact as well if the employee
gets freer with each other then they become lenient by which they get away from the objective of
the team. In this the manager of Sykes Holiday Cottages have ensure that both formal and
information interaction will get maintain by which all will take their responsibility and after the
work enjoyed their day as they want.
2.3-Relate the application of delegation, mentoring and coaching to the achievement of the
organisational objectives
Delegation is the excellent tool to get develops the best strategy to get complete the task
with more relevancies. It will refer to the sharing or transferring the role and responsibility that
get happen as from the employer to the employee. It has more advantage within the business as it
helps to give the adequate time to get focus on the task and develop new opportunity to enhance
the working skills in employee. It is the critical role that gets played by the manager of Sykes
Holiday Cottages and has concern about the control and confidence within the business.
Delegation has a lot of impact that are as defined below as:
Efficiency: The delegating the work the manager assign the task to those who has
perfectly matched with that skill. For example, the CEO performs the administration as he is best
in his role.
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Development: Delegation plays a vital role while providing the coaching and teaching to
the employee that get build the new skills on regular manner.
Mentoring is the traditional methods that get used to train the employee to get develop
the leadership abilities that help to meet the carrier objective by accepting the capabilities
(Sayed, 2018). It has been used to enrich the employee in an informal manner as it has the
positive impact within the Sykes Holiday Cottages as with this the individual will get
emphasised the growth and development. It is used to gain practical advice and encourage the
employee by which the support get provide to the employee in efficient manner.
Couching is the major factor by which the Sykes Holiday Cottages have focus to get over
from the professional challenges and have managed by the manager of the business. It has been
used to create the culture where the problem solving skills will get enhanced that increases the
employee engagement.
2.4-Evaluate a team performance plan to meet organisational objectives
The team performance plan includes the overall detailing and the role of each individual
that get associated with the team and get performed their role. The major purpose of the team
management plan is to set the goals and get achieve it within the particular period of time. The
working experience within the team will be more positive as there are a lot of skills that get
learned while working in a team as like decision making, problem solving etc.
TASK 3
3.1-Assess the process for monitoring team performance and initiate changes where necessary
The team performance plan include the detailing of the desired performance of the
particular team to measure more success and growth
There is some step in the team performance plan that is as defined below as:
Revisit the project goals: In this the manager of Sykes Holiday Cottages will revisit the
goals before get deliver it to the implementation within the business.
Interview with team member: It is basically the discussion in between the employee by
which all the individual will get easily make interaction with their team mates.
Listen carefully: As per the discussion the timeline will get set and the prospect of all the
employee will get considerate.
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Identify key challenges: In this the manager will ensure that the entire barrier that gets
linked with the task will get measured and with this the smooth flow of services will get
conducted.
The objectives of the Sykes Holiday Cottages will get associated with the team
performance as the team will get allotted or designed to get accomplish the certain task and
objectives (Şensoy, 2018). It will get monitor by the manager by watching the work of the
employee or by taking an accounting by which more suitable outcome will get achieved. These
methods has the positive impact as with this the working ability of the business will get more
developed by which the working efficiency will also get more developed. For example, if the
Sykes Holiday Cottages wants to develop the new package for the customer thus they get
develop the team who will get collect the relative information about the need of customer and the
service that get provided by the other competitors. After that the new strategy gets developed that
induce more positive impact on the capability of the business.
3.2-Evaluate team performance against agreed objectives of the plan
The team performance against the objective of the Sykes Holiday Cottages will as
defined below as:
 By defining the objective of the business by which the target has been standardised.
 After the quality outcomes will get measured by making the optimised path by which the
effective outcome gets conceived by reducing the loss.
 The timeline will get set by which the checkpoint will get determine that induce more
modification in suitable manner.
The motivation level of the employee will get managed as from the team performance plan
by which the affordable result get achieved and for this the manager provide the allowance and
needed equipments will more easiness by which flexibility will get induced. The Sykes Holiday
Cottages will target the sales increment with 25% by which have more loyal customer base will
get developed. The team performance will emphasise the attractive of the objective and with this
the different roles get followed by all individual and all have worked with more sufficiency as
well.
3.3-Evaluate the impact of the team performance in contributing to meeting strategic objectives
The team performance impact of the meeting of the objectives of the Sykes Holiday
Cottages is more constructive as with this company will get more success in which all the team
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member have worked with according to their roles by which the rate of performance and
productivity will get enhanced. The team will achieved the adequate result in timely manner by
which more confidence and trust will get developed by which they could easily face any
situation with more easiness (Shrafat, 2019). The Sykes Holiday Cottages performance will
move forward with the team performance as the team will ensure to accomplish the target as
before the timeline by which the company will get beneficial outcomes. There internal issues as
like the employment relation is more important and with this they have work with more
satisfactory manner and get believe in each other by which all the work of different department
get performed with the specialist thus the efficiency will get increased. The feedback is more
useful for the employee as per these their normality will get increased by which they could easily
strengthen their strength and get work on the weaken area by which future stability will get
sustained.
TASK 4
4.1-Determine influencing and persuading methodologies to gain the commitment of individuals
to a course of action
Maslow’s hierarchy of need: It is the theory that was proposed by Maslow that states the
different need of an individual.
Figure 4https://www.managementstudyguide.com/maslows-hierarchy-needs-theory.htm
(Source: Maslow’s Hierarchy of Needs Theory, 2020)
Physiological needs: These are the basic need as like air, food, shelter, cloth, water etc
and for that Sykes Holiday Cottages must have provide the minimum wage to the employee by
which they could easily manage their basic need.
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Safety and security needs: It is related to get surety in the life as their life and future will
get safe and for this Sykes Holiday Cottages have provide the insurance to all the employee by
which their get provide protection from accidentals impacts (Singh, 2019).
Social needs: It will reflect the sense of love and belongingness with this the employee
feels that they get recognise by other. For this Sykes Holiday Cottages must have provide
rewards and appreciation to all as per their performance.
Esteem needs: It is related to the feeling to get recognised in the society and for this the
Sykes Holiday Cottages have provide the promotion and rewards that change the life style of an
employee by which the get more responsibility as well to work even harder and always gave
their best.
Self-actualization: It will define the need by which all the individual want to achieve
higher heights in their life and for this work with full of their potential. In this Sykes Holiday
Cottages provide the autonomy to the candidate as per their potential.
Herzberg’s two factor theory of motivation: It is also known as the hygiene theory and
considers two factors that are as defined below as:
Motivation: It is the factors that get motivate the employee of Sykes Holiday Cottages to
work even harder.
Hygiene factor: It is factor that didn’t have direct impact on the motivation of employee
but have motivated indirectly but their absence will get de-motivate the employee.
Basis Advantage Disadvantage
Maslow’s hierarchy of need It is easier for the Sykes Holiday Cottages
to get understand.
The individual need are not same for
all the individual thus it is difficult
for Sykes Holiday Cottages to get
measure the need of all.
Herzberg’s two factor theory
of motivation
It has been used to understand the different
role of motivation and it is easier for the
Sykes Holiday Cottages to interpret and
better understanding (Stewart, 2019).
It is the theory that has more focus
on the job satisfaction rather than the
motivation.
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4.2-Discuss the impact of individual dynamics, interests and organisational politics on securing
the commitment of individuals to a course of action
The political skills of the manager are the interpersonal skills through which they could
enhance the employee convincingly by developing the perfect style. The strong policy will get
proficient to get develop the adequate contact with the employees by which they get easily
convey other with more sincerity. Thus the manager of Sykes Holiday Cottages will use the
support of the Maslow’s theory of motivation and with that have performed the audit by which
measure the level of engagement of employee (Yousefi, 2019). They didn’t play the favouritism
and be equal for the entire employee by which the supportive culture will get developed and try
to be the role model for the entire employee and impart more clarity.
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CONCLUSION
It has been concluded from the above report that the team performance is being more
important within the business and with that they have improvise the working criteria of the
company. There is more need to get develop the individual commitment by which the
performance of the team will get developed by which the company could achieve their objective
with more easiness. The company will induce the different plan and strategy by which they have
attained their target with more suitability by monitoring the performance of each employee to get
access the organisation in systematic manner.
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