Analysis of Performance Management Strategies at Saudi Telecom Company

This report provides an in-depth analysis of the performance management strategies employed by the Saudi Telecom Company (STC). It begins with an executive summary and an overview of STC's background and strategic initiatives, emphasizing its focus on technological advancements and customer service within the telecom industry. The report delves into STC's performance management strategies, highlighting the roles of management and leadership in fostering employee development and aligning individual goals with organizational objectives. It examines the implementation of performance appraisal methods, particularly the 360-degree appraisal system, and its impact on employee feedback, skill development, and accountability. Furthermore, the report discusses the importance of training programs in enhancing employee performance and contributing to the company's overall success, concluding with a summary of key findings and supporting references.

Running Head: STC 0
STC 0
Management

Executive summary
For ensuring the effective business operations, organisations in recent time are required to
properly assess the strategies that are implemented for the development and growth. Due to
the increasing competition in the foreign market, it is quite significant for the organisation to
effectively manage the performance through implementation of several measures.

Contents
Executive summary....................................................................................................................1
Background of Saudi Telecom Company..................................................................................3
Strategy of the Saudi Telecom Company...................................................................................3
Performance management strategies of Saudi Telecom Company............................................4
Role of management in performance management................................................................4
Approach to leadership in performance management............................................................4
Performance appraisal............................................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7

Introduction
Through the significant development and growth in technological sector, telecom
industry is boomed with the several technological advancements and concepts. The
significant advancement and growth has also led to implementation of different strategies for
providing better services to the customers. Telecom industry as the diversified sector requires
evaluating and understanding the ways to enhance the performance level. Performance
management is seen as the basic component of the organisation in telecom industry for
enhancing the smooth business operation and achieving the business objectives. Performance
management is seen as the on-going process of communication with the supervisor and
employee that occurs every year for ensuring the accomplishment of strategic objectives of
organisation. Performance management also helps in knowing the significant practices and
needs for bringing enhancement in the performance level of employees and organisation.
Background of Saudi Telecom Company
Saudi Arabia is found to be the “Saudi Joint Stock Company” that basically deal with
the operations of telecommunication. It offers several telecommunication services such as
mobile services, internet services, computer network, as well as landline. It was founded in
1998 and headquartered in Riyadh, Saudi Arabia. It gives major emphasis on providing the
quality services for large number of customers across the globe. By getting huge success in
Saudi Arabia, it also expanded its operations in Malaysia, Kuwait, Bahrain, Turkey, and
South Africa. Saudi Telecom Company is seen to be the digital leader and it function on the
vision of providing some innovative services and platforms to the customers. It directly gives
emphasis on serving customers by capturing and passionately working on the innovative
services to deliver in the market. It also received the best performance award (Costea, 2019).
In order to bring the best out of employee’s performance, it tries its best to link the daily
priorities and decision.
Strategy of the Saudi Telecom Company
It is found that Saudi Telecom Company give emphasis on the development of these
strategies that tends to develop the strategy for boosting organisation development and
growth. Due to the massive success from its corporation, organisation management also play
significant role I the implementation of innovative strategies that helps in ensuring the

smooth functioning of its business activities. Adoption of distinctive initiative and programs
for supporting the development of employees has helped it in gaining the objectives and
goals. Moreover, Saudi Telecom Company also promotes the national economic development
through the different strategic adoption and supporting the dealers of organisation. It is also
making effective relationship with the stakeholders and suppliers by considering them as the
major part of the organisation strategic evaluation that is quite effective for ensuring the
development of human resource in organisation. Saudi Arabia Company also gives emphasis
on identifying and capturing the opportunities in the market and provide relative support for
employees performance improvement in order to achieve the desired goals (Khatoon, 2017).
Performance management strategies of Saudi Telecom Company
Role of management in performance management
It is true that Saudi Telecom Company usually runs on the mission, core values and
vision depending on the commitment and involvement of several stakeholders such as top
management, employees, HR specialist, as well as managers. In order to manage the
performance, Saudi Telecom Company put focus on the top management for laying effective
role in setting the trends for employees. the strategic partner of the STC is the HR department
and hence, Management plays a significant role in pursuing the best strategy that helps in
enhancing the possibility of organisation to face issues in competitive market. In this way,
management of Saudi Telecom Company plays a significant role in the organisational setting
for creating and bringing performance efficiency (Franco‐Santos & Otley, 2018).
Approach to leadership in performance management
It is identified that leadership plays a significant role in the management of employees
as well as organisation. Due to this, Saudi Telecom Company has significantly given the
emphasis on leadership role in order to maximise the performance through aligning,
developing, engaging, as well as guiding the employees with strategic objectives and
priorities. Considering leadership, organisation has given the given the emphasis on
performance management system through setting effective objective, coaching, regular
feedback and reviews (Alghamdi, 2016).
Saudi Telecom Company has significantly searched for the development needs of
employees through proper measurement practices and recognition. Leaderships regarding
performance management however helped in encouraging the collaboration, teamwork and

communication. Saudi Telecom Company has also managed the performance of different
work units, departments as well as departments through standards, processes as well as
measurement policies. Considering processes, STC depends on the different necessary stages
of planning, assessing, recognition and developing career. The whole process tends to
identify the yearly performance evaluation of the employees. The process significantly
provides and highlights the deep evaluation regarding the consideration and observation in
terms of enhancement and improvement. In its planning stage, it set the goals that it wants to
achieve in future. Under the assessment process, it provides the evaluation about performance
and self-evaluation, recognition on the other hand highlights the several accomplishments and
improvements including bonuses, promotion, as well as need of career development for
meeting the organisational needs. The whole process that is being followed by Saudi Telecom
Company tends to critically evaluate the organisation process through which performance has
been evaluated and analysed (Afandi, 2017).
Performance appraisal
Saudi Telecom Company gives direct emphasis on the performance management
through implementation of several forms of techniques and strategies. In order to ensure the
correct appraisal of employees, organisation gives critical emphasis on the 360 degree
appraisal that enables the organisation in monitoring work of employees for a definite period
usually yearly. This process significantly assists the organisation in getting proper feedback
from every co worker and subordinate instead of getting feedback from the supervisor
directly. The significant strategic implementation of the 360 feedback appraisal method has
assisted he organisation in getting 360 degree feedback by getting self-awareness. Under this
appraisal method, every participant has been given a report that identifies the strengths
including improvement areas which prove to be significant for the identification of some
distinct or different areas of the employees weakness. Saudi Telecom Company believes that
regular appraisal of employees helps in knowing their short falling and areas of improvement.
After knowing the short fallings of employees, Saudi Telecom Company takes the meeting of
those employees and suggests them areas of improvement and ways to bring improvement
(Cappelli & Tavis, 2016).
In addition to this, it has been observed that the 360 degree appraisal method has
helped the organisation in developing significant behaviour and skills. The improvement
through customised development plan has motivated the employees to ensure individual
accountability and seriousness through their career paths and thereby taking self development

with employees engagement in the feedback process of the organisation. Saudi Telecom
Company has also given the emphasis on bonus and reward system for ensuring the appraisal
of employees in order to boost the effectiveness and efficiency of the level of performance.
Performance appraisal tends to generate the data that is necessary for the HR decision related
to employee benefit, employee pay as well as bonuses. This also helps in providing the
reliable and correct information for the demotion or promotion decision (Alamri, Almutiri,
Ballahman & Zafar, 2016).
Training is also found to be the significant part of the Saudi Telecom Company
performance improvement. In order to bring the improvement in performance of employees,
it tends to provide the significant mechanics of every element. Training is also significant
strategy adopted by STC for performance management. Under this, it has started to work on
the development of its current or recent employee graduates for making them participate in
improving the knowledge and skills of the targeted employees. By ensuring this, it is able to
bring positive impact on the development and production of its work. Saudi Telecom
Company has also stated that, it is quite necessary to reinforce the performance of associates
in the telecommunication and information technology field. By doing the effective
performance appraisal of its employees, STC tends to contributes to the training that is
required for the target employees.
Conclusion
In the limelight of above discussion, it can be concluded that the above discussion has
evaluated and analysed the performance management in the Saudi Telecom Company. It also
done the depth analysis of the performance management strategies adopted by the Saudi
Telecom Company such as performance appraisal and leadership.

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