University Tourism Performance: A Critical Review of the Literature

This report presents a comprehensive literature review focused on evaluating service quality and performance within the tourism sector. It analyzes five key articles that explore diverse aspects of tourism, including Importance-Performance Analysis (IPA) frameworks, performance measurement methodologies, the impact of destination quality, the use of Google data for forecasting tourist arrivals, and the influence of organizational support on employee creativity. The report critically examines the research methods, data analysis techniques, and findings of each article, highlighting their strengths, limitations, and potential contributions to the field. It emphasizes the significance of these factors in enhancing travel experiences and driving industry growth. The conclusion synthesizes the key insights from the reviewed literature, emphasizing the need for continuous improvement and innovation within the tourism and hospitality industries, including employee motivation and the adoption of technological advancements.