Midterm Project: Perpetual Online Pastry Delivery Service Business

This project is a comprehensive business plan for an online pastry delivery service under the Perpetual brand. It addresses the assignment brief, which required the creation of a food and beverage startup, specifically an e-commerce online pastry activity, supported by a business model and promoted via a crowdfunding platform. The solution outlines the offered value (high-quality, delicious pastries, speed, reliability, and 24/7 availability), communication strategies (emotional connection, photos, videos, reviews), organizational structure, cost administration (SWOT analysis, cost structure), and contact information. The plan also includes a detailed analysis of the target market, competitive advantages, and financial projections. The project emphasizes the importance of crafting a unique brand identity and leveraging online platforms to reach customers. The project draws upon the provided references for business model and e-commerce concepts. The project also discusses the key objectives of the business, including development, securing the right crowdfunding platform, and selling the project to investors.

Online Pastry Delivery Service
Satiate your hunger
with just a click!
Order NOW!
PERPET
UAL

Offered Value- A one-click solution store to answer all your sweet tooth cravings!
 High quality delicious pastries
 Speed and efficiency
 Brand that you can rely on
 Easy reach and 24*7 availability (Veit, et al. 2014)

How we communicate?
Communication Plan:
Must have an emotional connect with the customers.
“It is not just about selling a product, it is more
about delivering an experience”
PHOTOS VIDEOS
REVIEWS

Perpetual- E-commerce
communication design
Website- good aesthetics, user friendly,
informative and easy accessibility.
Application- accessible any time any
where. Easy payment and regular
updates for customers.
Social Networks-great connectivity, wide
reach, higher penetration, niche target
marketing.
Collaboration- Partnership with varied
food events, restaurants and
cafeterias.

Perpetual- Organizational
structure
 Head Office- managerial heads takes
budgeting, production and operation decisions.
 Production Zone- A link between the head
office operations and finally delivery of
services. Must be located in an around the
area where the company intends to deliver its
product.
Budget
allocati
on
Producti
on
Packagi
ng and
delivery

Cost Administration
Determining product cost, assessing:
Strengths
Weaknesses
Opportunities
Threats (Laudon and Traver, 2016)
The proposed program needs
t be analyzed based on theses
prospects to determine a profitable
pricing strategy.

Cost Structure:
Ascertaining profit margins
Taking into consideration
production and management
cost
 Procurement of raw materials
Personnel expenses and
advertising and promotional cost

How to contact us?
Reach us at:
[e-mail]
www.perpetualrome.com
Perpetual_restaurant
Perpetual ristorante
different
[phone]

References
• Veit, D., Clemons, E., Benlian, A., Buxmann, P., Hess, T., Kundisch, D., Leimeister, J.M.,
Loos, P. and Spann, M., 2014. Business models. Business & Information Systems
Engineering, 6(1), pp.45-53.
• Laudon, K.C. and Traver, C.G., 2016. E-commerce: business, technology, society.