Personal Brand Portfolio: Creating Online Presence - Marketing Project

This assignment focuses on building a personal brand portfolio, emphasizing the importance of social media in enhancing brand image. It covers strategies for establishing a strong online presence, including how to effectively post images on platforms like Instagram and engage with a target audience, specifically sports and travel enthusiasts. The project involves conceptualizing and creating a brand presence, executing a pitch portfolio, and analyzing creative choices based on marketing concepts. The goal is to help individuals present themselves strongly and create a robust brand presence within the digital landscape. The references include academic sources on brand equity, social media marketing, and online identity.

SOCIAL MEDIA

INTRODUCTION
• The importance of the social
media has been very
important thing for the
betterment of the brand
images of everyone.
• I have also been engaged in
this matter as well for the last
few years. My only intention
has been to build up my
proper brand image by which
I could view myself as the
leader if I want to start my
new business.

SOCIAL MEDIA IDENTITY
• I would like to say that
brand identity is all
about presenting the
people in a better way
so they can attract the
attention of the other
people in the society.
• I shall here discuss
about the various
ways of how I would
engage in enhancing
my brand image in
front of my followers.

STRATEGY FOR POSTING THE
IMAGES
• One of the most
important matters in this
scenario is the fact of the
posting the images on the
Instagram.
• Furthermore, I would like
to add some of the
features of establishing
the online identity is to
focus on how the pictures
are posted and how the
audience have given their
reactions regarding it.

TACTICS FOR ATTRACTING THE
AUDIENCE
• I would love to state
that the main target
audience for the
online brand I have
presented is mainly
the sports lovers and
the travelling lovers.
• These people would
follow my account
since I used to post
the things that were
their favorite topics
as well.

CONCLUSION
• As discussed in the above
sections, it can be concluded
that the self-image of the
individuals can be positively
enhanced once the brand image
of the individuals is increased.
• This should lead the individuals
to present themselves very
strongly in front of the others.
The individuals will go on to
create a strong brand presence
in order to be very much present
within the arrays of the society.

REFERENCES
• Bruhn, M., Schoenmueller, V., & Schäfer, D. B. (2012). Are social media replacing traditional media in
terms of brand equity creation?. Management Research Review, 35(9), 770-790.
• Castronovo, C., & Huang, L. (2012). Social media in an alternative marketing communication
model. Journal of Marketing Development and Competitiveness, 6(1), 117-134.
• Ellison, N. B., Vitak, J., Gray, R., & Lampe, C. (2014). Cultivating social resources on social network
sites: Facebook relationship maintenance behaviors and their role in social capital processes. Journal
of Computer-Mediated Communication, 19(4), 855-870.
• Gillespie, T. (2010). The politics of ‘platforms’. New media & society, 12(3), 347-364.
• Grabowicz, P. A., Ramasco, J. J., Moro, E., Pujol, J. M., & Eguiluz, V. M. (2012). Social features of online
networks: The strength of intermediary ties in online social media. PloS one, 7(1), e29358.
• Hearn, A. (2008). Meat, Mask, Burden: Probing the contours of the brandedself. Journal of consumer
culture, 8(2), 197-217.
• Pavlik, J. V., & McIntosh, S. (2013). Converging media: A new introduction to mass communication (p.
36). New York, NY: Oxford University Press.
• Priante, A., Ehrenhard, M. L., van den Broek, T., & Need, A. (2017). Identity and collective action via
computer-mediated communication: A review and agenda for future research. new media & society,
1461444817744783.
• Tsimonis, G., & Dimitriadis, S. (2014). Brand strategies in social media. Marketing Intelligence &
Planning, 32(3), 328-344.
• Warnick, B., & Heineman, D. S. (2012). Rhetoric online: The Politics of new media (Frontiers in Political
Communication, Vol. 22. Bern, Switzerland: Peter Lang.
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