Personal Branding Report: Using Social Media for Accounting Job

This report, aimed at students, delves into the significance of personal branding, particularly for those pursuing an accounting career. It begins with an executive summary outlining the report's objectives: to guide students on self-branding to improve job prospects after graduation. The report details the importance of self-analysis and effective online presence, especially through social media like LinkedIn and Facebook, to make student profiles stand out to recruiters. Section 1 describes the accountant job, including the roles, responsibilities, and required qualifications for a position at the Hudson Company. Section 2 focuses on self-analysis, emphasizing content creation, credibility building, and visual storytelling, and community engagement. Section 3 provides specific strategies for personal branding using LinkedIn and Facebook. The conclusion summarizes the key points, stressing the importance of a strategic approach to personal branding using social media. The report references relevant academic sources to support its recommendations.

Running head: PERSONAL BRANDING
Personal Branding
Name of the student:
Name of the University:
Author note:

1
PERSONAL BRANDING
Executive Summary
The purpose of the topic is to discuss how a student should know the practicing of the self
branding in order to decide the job after the completion of the graduation. The topic discusses
about the self analysis and how the online Medias would be used for making the online frame
visible and prominent so that the recruiters consider them as a best profile and would enable the
student to stand out of the crowd. The report has taken the a post on Accountant job and how a
student would apply for this after going through the provisions of the post in details. Facebook
and LinkedIn would help to boost up the profile more and would help the recruiters to identify
the right person for the job.

2
PERSONAL BRANDING
Table of Contents
Introduction......................................................................................................................................3
Section 1: Description of the Job.....................................................................................................3
The company...............................................................................................................................4
The roles..................................................................................................................................4
Experiences and Qualifications...............................................................................................4
Section 2: Self Analysis...................................................................................................................5
Personal branding is about the use of content.............................................................................5
Building Credibility, content and Social Connections................................................................5
Visual story telling process in the Slide share.............................................................................5
Joining community sites to develop the tribe..............................................................................5
Section 3: four social Medias for personal Branding......................................................................6
LinkedIn.......................................................................................................................................6
Facebook......................................................................................................................................6
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

3
PERSONAL BRANDING
Introduction
After the completion of MBA course, students are always in the hurry to decide what
kinds of job they are going to take to make their future bright. The profession related to the
course that has been taken can be related to marketing, entrepreneurship, management and so
forth. In this report, it would be discussed that how students make their personal branding more
prominent with the usages of the social networking sites (Khedher 2014). There are various other
social networking profiles which rely on the self branding of the student and creation of the
profile has to be quite prominent enough to attract the job- takers to recruit the students. In this
regard, I have decided to take accounting job as my profession and looking forward to become a
successful marketing manager in a reputed organization. Before choosing the profession, it is
rather important for me to describe the portfolio of the job and how the provisions of the job
would be apt for the longer term goals and the ways the proper usages of the social networking
would determine the profile that I would create (Khedher 2014).
Section 1: Description of the Job
I am looking forward after my commerce graduation degree to become an Accountant as
the role of the manager describes an excellent and a beautiful job opportunity in a highly
achieving and a determined, cordial work environment. To become the successful candidate, I, as
a student need to understand the importance of the role of the manager and the industry that I am
going to apply. After scrolling through certain portals, I have come across certain provisions and
degrees of the post. The company that has been selected is the Hudson Company of Australia
(Au.hudson.com 2017)

4
PERSONAL BRANDING
The company
Hudson company is a successful company based on international identity that reflects on
health and wellbeing by conducting various programs and also retail centre which is looking for
the Accountant job which includes preparation of financial statements and work papers.
(Au.hudson.com 2017) .
The roles
It is the responsibility of the Accountant is to take care of the administration of the client and
also working on the various strategies of staff and feedbacks of management in order to create
retail stores of company across Australia and New Zealand (Au.hudson.com 2017).
Experiences and Qualifications
The company wants a degree in marketing. The employee must have a good understanding of the
retail industry and must keep faith in oneself about the management, manipulation and
analyzation of the data in order to provide insights for the efforts of marketing. A proved
understanding about the e-commerce sites and managing the development of the website and the
key is CMS is needed (Au.hudson.com 2017). The managing of competing importance and
meetings, strong deadlines by being enthusiastic to the challenges on a daily basis that the team
can encounter. The company is further looking for someone who would not go to take
themselves very seriously. The role will going to have challenges and that is why the person has
to be resilient and also would be good for managing the external and internal relationships of the
stakeholders (Au.hudson.com 2017).

5
PERSONAL BRANDING
Section 2: Self Analysis
Personal branding is about the use of content
I have learned in my career that at every stage of life, it is important to have a unique
framework of content that would push me ahead of the team (Wetsch 2012). I need to offer my
company some kinds of value which would make me stand out of the crowd. How I am worth
enough to talking to? And this can be happen through the creation of the framework of the native
content.
Building Credibility, content and Social Connections
In order to boost up my visibility on online, might at times sound like a proposition based
on daunting. It becomes at times impossible to shout at the personal story in the internet in this
age of cyber based on competition (Wetsch 2012). The social media and internet have made
marketing and Internet democratized. Therefore, accordingly I need to act like the one.
Visual story telling process in the Slide share
Branding oneself by making the visibility prominent on the slide share which would be
eye catching and it would have the capability to captivate the audiences. Letting the people know
that I trust my own personal brand. To the advocates of Brands comes to support the person who
shares their authentic stories in many channels of creative. The stories always have to be popular
which would educate the audience and inspires the people (Ward and Yates 2012).
Joining community sites to develop the tribe
I can join Triberr, to increase the presence on online which can help my digital footprint
and also help to build relationships with the other entrepreneurs and this would enhance the

6
PERSONAL BRANDING
reach of social networking (Ward and Yates 2012). Participation has to be done to increase my
awareness of brand. Continuing chat even daily can also help me to stand out of the crowd.
Section 3: four social Medias for personal Branding
The four social medias that can be used for personal branding is LinkedIn, Facebook, Twitter
and Pinterest. These are the social Medias which would be helpful for the personal branding in
terms of profession and business entrepreneurship (Shaker and Hafiz 2014). Out of these four
social medias, there are two important social medias such as LinkedIn and Facebook which
could be used by me for the personal branding for professional use (Shaker and Hafiz 2014).
LinkedIn
Professionals are using this profile to record numbers and for this my profile needs to be present
in a most possible ways before after any interview or meeting. LinkedIn can be used for the
professional branding helps to create the relation or link between the LinkedIn platform and
branding based on professionalism (Shaker and Hafiz 2014). LinkedIn profile is going to act
critically for my career. It is a social networking which is business oriented and it has 94% of the
recruiters who searches for candidates for job purposes (McCorrkle 2012).
Facebook
I have chosen Facebook for personal branding because the profile has lots of content and it is
said that the people do business with the people they know (Khedher 2015). It means facebook is
intended to create the target audiences which may incorporate people who I know personally and
I can connect with them on facebook (Khedher 2015; Malhotra 2013). Facebook is regarded as
the well designed social networking which provides photos, websites, links where I can share my
story and through the story I can express my interest for the job. 90% of the customers trust the

7
PERSONAL BRANDING
information while making building personal connections and an effective ways to develop
authority and trust that a company can does with the audience.
Conclusion
Therefore, to conclude to make my personal self- branding prominent, it was important for me to
first described the jobs and accordingly build self- profile to evaluate myself how I am getting
job and what makes me to stand out of the crowd. In this regard, it is important to use the wise
social Medias like Facebook and LinkedIn to make my online appearance visible and must be
smart enough to deal with my personal branding profile, which in turn would give a boost to my
profile and would act as an eye catching one.

8
PERSONAL BRANDING
References
Au.hudson.com. 2017. Recruitment, Talent Management and RPO in Australia | Hudson.
[online] Available at: http://au.hudson.com/ [Accessed 2 Sep. 2017].
Khedher, M., 2014. Personal branding phenomenon. International journal of information,
business and management, 6(2), p.29.
Khedher, M., 2015. A brand for everyone: Guidelines for personal brand managing. Journal of
Global Business Issues, 9(1), p.19.
Malhotra, A., Malhotra, C.K. and See, A., 2013. How to create brand engagement on
Facebook. MIT Sloan Management Review, 54(2), p.18.
McCorkle, D.E. and McCorkle, Y.L., 2012. Using LinkedIn in the marketing classroom:
Exploratory insights and recommendations for teaching social media/networking. Marketing
education review, 22(2), pp.157-166.
Shaker, F. and Hafiz, R., 2014. Personal Branding in Online Platform. Global Disclosure of
Economics and Business, 3(3), pp.7-17.
Ward, C. and Yates, D., 2013. Personal branding and e-professionalism. Journal of Service
Science (Online), 6(1), p.101.
Wetsch, L.R., 2012. A personal branding assignment using social media. Journal of advertising
Education, 16(1), p.30.