Personal Branding Report: Social Media and HR Assistant Career Path

This report is a comprehensive analysis of personal branding strategies tailored for an aspiring Human Resource Assistant. It begins by outlining the job description and requirements for the HR Assistant position, detailing the responsibilities, skills, and qualifications needed for the role. The report then delves into a self-analysis section, evaluating the student's current online presence and how it aligns with professional expectations. It emphasizes the importance of maintaining a professional image on social media platforms like LinkedIn and highlights strategies for updating profiles, showcasing skills, and building a personal website to enhance job prospects. The report further explores suitable social networking platforms, including LinkedIn, Glassdoor, AngelList, and Devex, discussing their benefits for job seekers and employers. It concludes by emphasizing the significance of personal branding in today's competitive job market, highlighting how it can differentiate candidates, drive career success, and foster leadership skills. The report underscores the importance of consistency, a proactive mindset, and continuous self-improvement in building a strong personal brand. The report also includes a list of references used for the assignment.

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PERSONAL BRANDING REPORT
By Name
Course
Instructor
Institution
Location
Date

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Personal Branding Report
Section 1: Description of future job OR business prospect
The future job that the student is interested in is Human Resource Assistant. The requirements
for the job are as follows.
Job Description for Human Resource Assistant
The Human Resource Assistant position reports directly to the Human Resource Manager. This
is a support position in the Human Resources Department. The HR assistant acts as a liaison
between the management and employees by ensuring that queries are answered promptly and
smooth communication occurs (Baker 2016,p.60). HR policies and processes will also be
coordinated through the HR Assistant. The person will also ensure that training is organized and
implemented for all employees.
Responsibilities
 Handling the daily functions and operations of the HR department
 Provision of clerical and administrative support to various HR executives
 Compilation and updating of employee records in the system and physical files
 Processing any documentation which relates to personnel activities like recruitment and
training
 Coordination of any HR projects that may arise and taking minutes in project teams
 Listening to employee requests and dealing with the same
 To give support in the preparation of payroll
 To coordinate any communication needed with stakeholders outside the organization
 Handle all staff complaints and grievances by guiding through relevant procedures
 Ensure that new hires go through an orientation before beginning to work
 Assist in the recruitment and selection process (Pato 2015,p.415)
 Updating of the HR database

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Requirements
 Experience as HR Assistant, Administrative Assistant or Staffing Assistant
 Proficiency in MS Office Suite
 Experience in handling HR Management Systems
 Be familiar with resume databases
 Knowledge of Australian Labour Laws
 Excellent Planning and Organization Skills
 Excellent Communication Skills
 Team player
 BSc. In Human Resources Management or a relevant field (Emptage 2017, p. 3)
Section 2: Self-Analysis
Potential employers will get the right impression when they view my personal profile. I
have made sure that my social media profiles do not have any inappropriate content. I handle all
my accounts in a responsible manner. I have ensured that my social media accounts are set to
private. The HR Assistant position requires someone who will be very professional in the duties
discharged hence i have done my level best to portray a professional picture through my social
media accounts (Khedher 2014, p.29). When an employer goes through my social media
accounts, they will get a professional layout hence the right impression.
I have also ensured that i frequently update my linked-in profile. Any details, which I
have not indicated on my CV, are available on Linked-in. I have constantly updated my work
experiences, skills, certifications and education. I am also currently pursuing an online HR
certificate course through Linked-In. My Linked-in profile is coordinated with my current CV
and i have a Linked-in summary (Chen 2013, p. 340). Through the skills and qualities that are in
my profile, i believe that potential employers who are looking for HR Assistants will give me
consideration.
I have ensured that the photos loaded on my social media pages are recent and
professional. In my pictures, i am in formal wear and it is not a full picture but a professional
head shot (Calvo-Lorenzo 2017, p.93). The photo will create a great first good impression for
any employer who is recruiting.

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To increase my chances of employment i have built a personal website, which is well
designed. The website is working well and i have done proof reading to ensure that there are no
grammatical errors. I have linked my personal website will social media profiles and ensured that
it is relevant to the HR Assistant role, which i intend to apply.
My social media profiles are all active and i have made sure that i post relevant and
engaging content. This has enabled me to develop my voice online hence build my personal
brand. I follow my favourite leaders and post content, which is engaging and relevant to the HR
field that i am interested in. I ensure that all the content i write is quality and i have recently
started a blog on HR matters (Ward & Yates 2013, p.101). I also attend HR forums, which are
held all over Australia by various corporate companies. This has assisted me in networking and
to gain a lot of insight into the field, which is key for attending any interview.
Section 3: Social Networking Profile
Four social media platforms suitable for publishing profiles are Linked-In, Glassdoor,
Angel List and Devex-Info. Linked in is a social networking platform that targets professionals
and allows its members to get in touch with past and current workmates, look for jobs, and get
business opportunities and network with experts in specific industries. Joining linked in requires
members to provide basic information about themselves, their education and their work
experience. One’s photo is also uploaded and once a person indicates the organizations they have
worked for it links them with colleagues in their previous or current places of work. There are
also options for following renowned specialists in different fields and enrolling for special
courses (Leonardi 2014, p.800). A number of recruiters also recruit from linked in hence giving
those with outstanding profiles a chance to get jobs.
Glassdoor is a job-recruiting site and it has millions of company reviews. It is
characterised by CEO ratings, salary reviews, interview and benefits reviews. The information is
shared by those that have worked for these companies before and current employees. It also
shows which employers are currently hiring and what it is like to work for them. This offers
employees an overview of an organization’s working environment and gives them a chance of
shopping for the best employers. For the employers, Glassdoor offers an opportunity for them to
recruit the best in the market (Iddekinge 2016, p.1820). The employers have a chance of getting

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quality candidates and a wide pool to choose from and this enables them to make more effective
recruitment decisions. The advantage of Glassdoor is its availability on android app.
Another site that one can use is AngelList, which is a website for business start-ups,
angel investors and job seekers who want to work at companies that have just started up. The aim
of this platform was to democratize the investment process. On the website, one can open an
account as an entrepreneur, investor or job seeker. Employees can get a chance to pursue their
passion by looking for jobs in start-ups that have invested in their areas of speciality. Employers
get a chance to employ staffs who have a passion for what they do.
The other site that can be used is Devex. This site focuses on the global development
community and is the biggest provider of recruiting and business development for global
services (Breaugh 2017, p. 12). It gives employers a chance to hire international employees who
have specialised in various fields and it gives employees a wide platform of international
employers to choose from.
The social media platforms, which can be used by the student to establish themselves, are
Glassdoor and Linked-in. This is because these sites have been there for a while and they have
very comprehensive information concerning both employers and employees (Tuten & Solomon
2014, p.34). Since the student will be entering into the job market probably for the first time,
these profiles are better as they offer an opportunity for one to give out a lot of comprehensive
information about themselves and market themselves well.
Section 4: Conclusion
Personal Branding is a key activity if one wants to stand out in the job market. It gives
one a very clear understanding for their personal development while setting the platform for
them to become future leaders. Through personal branding, one is able to make their career
successful as they can follow their passion. Creation of a personal brand leads to one boosting
their image and this helps to unlock doors and creates immense opportunities in terms of careers.
It leads to motivation of oneself and this makes it easier for them to motivate others as leadership
skills naturally build up with time. As one’s personal brand improves, they can easily succeed
and standards that are set get higher. Successful branding requires a progressive mindset and one
has to constantly think outside the box. Powerful mindsets leads to great leaders in future and

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this helps to nurture great teams in organizations. Nowadays many candidates have attained
degrees hence it is very important that one personally brand themselves so that they can stand out
in the job market. Personal branding means delivering on one’s promises consistently while at
the same time differentiating oneself in a unique manner. One has to impress and this can only be
achieved through consistency and hard work.

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References
Baker, T., 2016. The Job Description and the Old Contract. In The End of the Job
Description (pp. 48-62). Palgrave Macmillan UK.
Breaugh, J.A., 2017. to Recruitment. The Wiley Blackwell Handbook of the Psychology of
Recruitment, Selection and Employee Retention, p.12.
Calvo-Lorenzo, M., 2016. 0195 Personal branding. Journal of Animal Science, 94(supplement5),
pp.93-93.
Chen, C.P., 2013. Exploring personal branding on YouTube. Journal of Internet
Commerce, 12(4), pp.332-347.
Emptage, N., 2017. Job description and selection criteria (Doctoral dissertation, The University
of Oxford).
Khedher, M., 2014. Personal branding phenomenon. International journal of information,
business and management, 6(2), p.29.
Leonardi, P.M., 2014. Social media, knowledge sharing, and innovation: Toward a theory of
communication visibility. Information systems research, 25(4), pp.796-816.
Pató, B.S.G., 2015. The 3D job description. Journal of Management Development, 34(4),
pp.406-420.
Tuten, T.L. and Solomon, M.R., 2014. Social media marketing. Sage, London.
Van Iddekinge, C.H., Lanivich, S.E., Roth, P.L. and Junco, E., 2016. Social media for selection?
Validity and adverse impact potential of a Facebook-based assessment. Journal of
Management, 42(7), pp.1811-1835.
Ward, C. and Yates, D., 2013. Personal branding and e-professionalism. Journal of Service
Science (Online), 6(1), p.101.