Personal Branding: A Report on Digital Marketing Strategies

This report focuses on personal branding, examining the process of marketing oneself to enhance career prospects, particularly within the cosmetic and personal care industry. It begins with an introduction to personal branding and then conducts a situational analysis, evaluating strengths such as time management and communication, while acknowledging weaknesses like hesitancy in teamwork and critical thinking. The report identifies opportunities, specifically with companies like L'Oreal, and sets objectives for career advancement in the cosmetic industry. It outlines a positioning statement, highlighting the author's experience and skills. Furthermore, the report details digital marketing strategies, including blogging and social media presence on platforms like Facebook, Instagram, and LinkedIn, alongside a comprehensive action plan with budget and timeline. The report concludes by emphasizing the significance of personal branding and the importance of strategic marketing and planning. Finally, the report provides references to support the analysis and strategies discussed.

BRAND ME

Table of Contents
INTRODUCTION...........................................................................................................................1
SITUATIONAL ANALYSIS..........................................................................................................1
Strengths.................................................................................................................................1
Weaknesses.............................................................................................................................1
OPPORTUNITIES...........................................................................................................................2
OBJECTIVES..................................................................................................................................2
POSITIONING................................................................................................................................2
DIGITAL MAKRETING STRATEGIES.......................................................................................3
ACTION PLAN...............................................................................................................................3
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Personal Branding refers to the practice that is effectively adopted by individuals to
market themselves within the market for the sole purpose of enhancing their career opportunities.
It is a crucial activity which helps individuals presenting themselves as a brand to various
“customers” or companies with which they wish to begin and enhance their career (Vallas and
Cummins, 2015). The following report is based on personal branding for Loreal and it covers
individual strengths and weaknesses, along with analysis of opportunities, target customers,
objectives, digital marketing strategies and action plan.
SITUATIONAL ANALYSIS
It is essential for an individuals to analyse the situation which requires an in depth
analysis of self strengths, weaknesses and opportunities with respect to determining the most
favourable as well as unfavourable aspects within oneself. Furthermore, it also helps in analysing
what opportunities could those individuals possess within the marketplace. Following are my
personal Strengths, Weaknesses and Opportunities, which would help me analyse my capabilities
more effectively.
Strengths Time Management: One of the most effective strengths which I possess is time
management. I tend to effectively prioritise my work efficiently and effectively plan each
of my activity well in advance which enhances the effectiveness and productivity of each
of those task which I perform. Moreover, with prioritising all the activities, it helps me in
accomplishing each task with utmost efficiency and perfection.
 Communication: Another of my effective strengths is communication. I tend to
effectively communicate using a range of different communication methods. I have good
grip on the language as well as I am an active listener as well as an active speaker. There
are certain relevant methods which are appropriately applied by me as per different
situations (Brems and et. al.., 2017).
Weaknesses Teamwork: On weakness, which somewhat causes inefficiency in my work is that I am
hesitant in working in a team. The reason for the same is that I become hesitant while
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keeping my opinions out in a group. Moreover, I'm slightly resistant in receiving orders,
which is one area which is required to be improved (Brooks and Anumudu, 2016).
 Critical Thinking: I find it really complex to critically think about the information which
is presented to me. In addition to this, the decisions taken by me are severely affected due
to the fact that I sometimes fail to analyse situations critically.
However, there are various effective methods that are being used by me in relation to
effectively and essentially reduce and remove these weaknesses and convert them into strength.
Despite this, there are several opportunities available to me in the market.
OPPORTUNITIES
There are certain multinational companies which require employees with effective and
relevant skills to ensure that their employees adequately drive the firm towards success
(Rangarajan, Gelb and Vandaveer, 2017). One such organisation is L'oreal, which is one of the
biggest personal care organisations in the world. There is always an effective demand for skilled
employees in the company who could manage their activities within due time and possess
appropriate communication skills to deal with customers of every sort and provide them perfect
services as per their demands. This, is an effective opportunity for me to work with L'oreal and
successfully develop an effective career in personal care (Nolan, 2015).
OBJECTIVES
My objective is to creatively use each and every skill I possess along with adopting new
competencies to excel in my career as a cosmetic and personal care professional.
POSITIONING
I am a 21 year old personal care freelancer with One Year Experience in the cosmetic and
personal care industry. I have effective expertise in all sorts of professional services with respect
to providing cosmetic assistance along with personal care to all my clients. My strengths include
dedication, professionalism and time management and I am seeking opportunity to work with
organisations who are keen to use my expertise in their business (Khamis, Ang and Welling,
2017).
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DIGITAL MAKRETING STRATEGIES
It is crucial for personal branding that appropriate digital marketing strategies are used
and implemented in order to target and reach the target customers easily. As for me, there are
several digital marketing strategies which I plan to implement, which are discussed below: Blogging: One of the most effective strategies which I plan to utilise is blogging (Dinnie,
2015). I plan to start up a blog, where I would be providing tips and tutorials related to
personal care and reviewing top quality products, presenting their advantages and side
effects.
 Social Network: Another digital marketing strategy which I would be stressing upon is
having a strong social identity. To achieve this, I would be creating my personal web
presence using portals like Facebook and Instagram, which I will be showcasing my
skills to attract my target customer, i.e., L'oreal effectively. Along with this, I would be
opting for paid LinkedIn Advertising which would help me reach my target customers
quite effectively.
ACTION PLAN
ACTIVITIES BUDGET (AUD $) TIMEFRAME
Personal Brand Photography 1000 1 Month
Paid Advertising (Cost Per
Click) 500 2 Months
Agents 500 4 Months
TOTAL 2000 7 Months
The action plan includes a detailed procedure of 7 months which includes all the
necessary activities which are required to set up a strong personal brand. For this, three major
activities have been lined up. The most prominent one is photography, which requires
development of a proper portfolio of all the tasks and activities related to my expertise.
Moreover, this also includes making compelling videos which could grab attention of all the
target customers which would help in seizing the opportunity. The next activity relates with paid
advertising, which would be targeted at several social media portals such as Facebook, Instagram
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and LinkedIn, which would help me showcasing my talents and skills to my target audiences.
Another activity which is related to personal branding is approaching agents, which would be
communicating my portfolio and expertise to the desired target customers, which in my case, is
L'oreal. All these activities hold significant importance for which a period of 7 months is
required. As for its implementation, all the social media portals have been set up and their
support teams contacted in relation to start with the advertising. As for photography, professional
photographers have been approached which would be developing the portfolio (Philbrick and
Cleveland, 2015).
CONCLUSION
Thus, it is concluded from the above report, that personal branding is very important in
relation to set up and position oneself in the marketplace. Further, it is crucial to determine target
customers, who hold the potential for ensuring a prominent professional growth. Lastly,
marketing strategies and action plans are necessary to be developed in relation to take proper
initiative and effectively enhancing the scope of an effective personal branding.
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REFERENCES
Books and Journals
Brems, C., and et. al.., 2017. Personal branding on Twitter: How employed and freelance
journalists stage themselves on social media. Digital Journalism. 5(4). pp.443-459.
Brooks, A.K. and Anumudu, C., 2016. Identity development in personal branding instruction:
Social narratives and online brand management in a global economy. Adult Learning.
27(1). pp.23-29.
Dinnie, K., 2015. Nation branding: Concepts, issues, practice. Routledge.
Khamis, S., Ang, L. and Welling, R., 2017. Self-branding,‘micro-celebrity’and the rise of Social
Media Influencers. Celebrity Studies. 8(2). pp.191-208.
Nolan, L., 2015. The impact of executive personal branding on non-profit perception and
communications. Public Relations Review. 41(2). pp.288-292.
Philbrick, J.L. and Cleveland, A.D., 2015. Personal branding: building your pathway to
professional success. Medical reference services quarterly. 34(2). pp.181-189.
Rangarajan, D., Gelb, B.D. and Vandaveer, A., 2017. Strategic personal branding—and how it
pays off. Business Horizons. 60(5). pp.657-666.
Vallas, S.P. and Cummins, E.R., 2015. Personal branding and identity norms in the popular
business press: Enterprise culture in an age of precarity. Organization Studies. 36(3).
pp.293-319.
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